Cosmetics store business plan

The financial model of a cosmetics store

Brief Investment Memorandum

Cosmetics stores are gaining in popularity lately. Women at all times have tried to look their best using cosmetics for this, but today the market is developing at such a speed that new names and brands appear every day. For example, "highlighters", "meteorites", which no one heard of a few years ago, are now at their peak of sales.

The relevance of cosmetics is also confirmed by the popularity of beauty bloggers who broadcast about various cosmetics and demonstrate the results of their use. Some of them have millions of followers on social media. Thus, the demand for a cosmetics store will be quite high, but a lot depends on the assortment of goods. The line should be wide and include both budget and more expensive brands. One product name should have several analogues of different brands from different price categories.

Barriers to entry will be a lot of competition and high investment costs, however, with a competent marketing campaign and with a wide range of products, the business will quickly make a profit.

Initial investment amount - 1,832,400 rubles

Monthly profit - 190,000 rubles

Payback period - 12 months

Break-even point - 8 months

Return on sales - 8%

Description of business, product or service

It is desirable that the cosmetics store is located in a shopping center, on a busy street in the city center or in a residential area, but with high traffic. The area of ​​the room should be about 120 m2, 80 m2 of which are given for a service hall, and 40 m2 for utility rooms.

The store will work from 10:00 to 20:00 without lunch and days off.

Making a decision to start your own business is quite a crucial moment in the life of any aspiring entrepreneur. Therefore, it is very important to make the right choice regarding the type of activity. In this case, the following points should be taken into account:

Based on the above, it is worth considering a project to equip and open a small grocery store within walking distance.

Why opening a grocery store is a good idea

Trade in food products in a big city has always been profitable, since this market has not yet been formed and does not provide for some wishes and needs of an ordinary buyer. This explains why a grocery store project is more likely to be profitable.

Competition in this area is also present at the expense of large chain supermarkets. But usually they are designed for a whole microdistrict, and a small store on the corner, where you can run out in home clothes, solves many problems of residents of several high-rise buildings around, which is why they call it their store.

In winter or summer, economic crisis or recovery, incomes of the population have fallen or increased, people will still come to the store for groceries. Therefore, if the future entrepreneur has sufficiently studied the specifics of this business, he competently approached the organization issues, then opening a grocery store a business plan that will take into account all the nuances will contribute to an excellent start and development of his own business.

Questions of the preparatory phase of the business development plan

When opening your own grocery store, it is important to solve a number of basic points necessary for functioning in the legal field of the Russian Federation.

Register with local authorities and receive an individual tax number. At the same time, it is important to know that this document does not give permission to trade in alcoholic beverages above 15%. Therefore, if the plans are to trade with them, then the registration of an LLC and special licensing is required.

Obtain a document on registration with a tax organization. Depending on the area of ​​the future store, taxes are calculated taking into account preferential regimes. More detailed advice can be obtained from lawyers.

In parallel with the above issues, it is necessary to start developing direct measures that will ensure the earliest possible opening of the case. And the first of these is the grocery store business plan. It should consider the following issues:

Flower Shop Financial Model

Brief Investment Memorandum

A flower shop is not only a profitable business, but also a pleasant hobby. This type of entrepreneurship is suitable for those who strive for financial independence and love floristry. What could be more wonderful than giving people joy and being in constant contact with nature? Perhaps, over time, the flower business will become a way of life for its owner. It is noted that people who have plunged into the field of floristry leave it only in force majeure situations. In order to successfully combine art and business, we will try to tell you about the most important moments of this case.

The goal of the project: making a profit by selling the demanded assortment of fresh flowers, related products, as well as providing additional services.

Key success factors for a flower shop:

  • high mark-up on products;
  • highly qualified personnel;
  • a large assortment;
  • offering quality services to our clients;
  • availability of effective methods of advertising and promoting their own products.

The initial investment is 513,000 rubles.

The break-even point is reached in the fifth month of operation.

The payback period is 18 months.

Average monthly profit of the 1st year of project implementation 41,790 rubles.

Should you open a butcher shop during a crisis? At the end of the year, the demand for meat products traditionally increases, however, the decline in real incomes of buyers amid a pandemic, an increase in unemployment, make adjustments. The major players in the meat industry are responding to the current economic situation and focusing on consumer demand.

Some companies are reducing the share of meat products with a low shelf life and increasing sales of semi-finished products and canned products. Other companies are expanding their line of meat products in the middle and economy segments. Third companies are following the path of automation and digitalization. Improve the level of service, delivery services and targeted offers for regular customers.

Entering the market with a specialty meat delicatessen store project is risky. On the contrary, opening a store within walking distance in the economy segment will be a profitable advantage. The sale of related products, diversification of commodity items, delivery services are justified in the current economic situation.

To build a competitive, viable business in the long term requires a systematic approach, competitor analysis, consideration of the specifics of meat products, industry analysis and a business plan. The butcher's business plan will allow you to analyze the project stages and the necessary costs.

  • 1 Business Features
    • 1. What should be in a butcher shop
    • 1. Accessories in the butcher's shop:
  • 2 Step-by-step butcher's business plan
    • 2. Room selection
    • 2. Selection of commercial equipment
    • 2. Assortment selection and store concept selection
    • 2. Selection of suppliers and purchase of goods
    • 2. Hiring staff
    • 2. Marketing and Advertising
  • 3 Profitability of a Meat Business
    • 3. How much money should be invested at the start
    • 3. How much can you earn on selling meat
  • 4 Potential business problems and risks

Business Features

What should be in a butcher shop

In general, industry experts note a stable demand for meat products. Consumer preferences are shifting towards cheap and affordable types of meat amid falling incomes.

It is important to consider the shelf life of meat in the store. At a refrigerating equipment temperature of 0 ° C, the shelf life is 5 days. Experts note that already on the 4th day the meat loses its presentation and taste.

A popular storage method is cooling at temperatures from 0 ° С to -2 ° С. Chilled lamb and pork is stored for 12 days, beef for 16 days.

Given the low shelf life of meat products, it is important to carefully approach the formation of the product range, the choice of the supplier and the volume of purchase. Vacuum packing extends shelf life.

In order to increase the flow of buyers, reduce costs due to a decrease in demand for meat products, it is important to diversify product groups.

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Faculty of Economics and Management

Specialty Economics and Enterprise Management (Trade and Public Catering)

in the discipline "Planning in the enterprise"

on the topic "Developing a business plan for creating a retail enterprise"

Completed by a student of group E-31

Checked by K. ., Assoc. Kukolnikova E.

2. Business plan concept

3. Market and competitive environment analysis

List of sources used

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