Content and structure of the research business plan
What is a business plan for? Stages of business plan development Business plan structure and content Marketing plan Organizational plan Financial plan Research and development plan Business plan design and style
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What is a business plan for?
Stages of developing a business plan.
The structure and content of the business plan.
Business plan design and style.
Any new business needs important preliminary decisions about its development. A business plan is a very good tool for making sense of them. In the conditions of the emerging Russian business, already operating enterprises and people who have recently been far from economic activity are looking for new possible uses of their forces in the economy.
Entrepreneurship is more about creativity. However, the first steps in the entrepreneurial field require careful calculation and the ability to correctly anticipate your future.
2. What is a business plan for?
A business plan is a plan for the development of an enterprise, necessary for the development of new areas of activity of the company, the creation of new types of business.
A business plan can be developed both for a new, newly created enterprise, and for already existing economic organizations at the next stage of their development.
Business plan structure - a written description of a project, the amount and timing of its implementation. Such a plan characterizes the expediency of its existence. The composition of a business plan largely depends on the area in which the project is located, as well as on what size it has. So, if it is planned to manufacture a new type of product, then you need to develop the most detailed business plan that will describe all the advantages of the new product, as well as the process of its manufacture. If we are talking about opening a trading facility, then the business plan can be simple and include only sections with a brief description and with the calculation of the payback period. The structure and content of a business plan plays an important role in the beginning of the activities of an organization.
So, you can consider such a thing as a detailed structure of sections of a business plan. It includes a number of elements, each of which has its own importance.
It reflects the name of the project, the name of the organization that will implement it, the location of the organization, phone number, date and time of the business plan. If a business plan is going to be presented to an investor or a credit institution, then it is necessary to indicate the need for the financial part and note how long the project will pay off.
This section provides copyright protection for the project developer, and if this memorandum is short enough, then it should be placed on the title page. The main purpose of the memorandum is to warn the persons who will get acquainted with it that the information is confidential and that the new person guarantees the non-dissemination of information without the consent of the author. There may also be a ban on copying all the information contained, or it may be a requirement to return the plan to the author if he is not of interest.
This section has an advertising character, and it also helps to identify the interest of the person to whom the business plan will be addressed. This section should be properly formatted, as it gives the first impression of investors about the business plan.
In this section, it is necessary to present the entire business plan in a concise form, while disclosing the essence of the project. The basis for writing is the information contained in all sections. In general, the structure of the resume can be as follows:
- description ;
- resource availability;
- how it will be implemented;
- what is the uniqueness of the project; <
- investment amount;
- profit forecast;
- how loans will be returned to investors;
- project efficiency.
This section describes the purpose of the project, as well as a description of the goods or services that will be provided to the market during the implementation of the project. The real benefit of customers from receiving this product or service is indicated. A description of the advantages of a new product, product or service, the uniqueness of the project is given. This section also describes the patents that exist, and also indicates the copyright.
This section contains the results of marketing research, as well as an analysis of the position of competitors in the industry. Such information will be really useful for investors.
It is important to correctly present the main idea of the new project and emphasize its originality in the current state of affairs. It is also necessary to describe a deep understanding of the state of the organization. At this stage, you need to evaluate the latest innovations in the entire industry, as well as list the main competitors, indicating their advantages and disadvantages.
This section contains a complete detailed analysis of the position of the enterprise in this industry, as well as lists the main organizational characteristics. Namely - the types of activities of the organization are listed, as well as the list of goods sold or services provided. Describes the legal form of the enterprise, founders and staff. A series of data follows:
- the main economic indicators of the organization;
- the address of the enterprise, the type of premises, the need for repair or reconstruction;
- the specifics of the enterprise - hours, days and weeks.