Business planning of enterprises of the hotel sector in Murmansk

Almost everyone knows that the hotel business in Russia is a profitable business. This type of business is especially popular in the resort area and in large historical centers.

Before drawing up a business plan, you need to decide on the basic concept. It is possible to build both a large complex and organize a mini-hotel for 10-20 rooms. It all depends on the size of the budget, as well as the level of demand and competition inherent in a particular region.

Market and Competitor Analysis

Before you start planning and calculating, you need to determine which main target group will visit the institution. To do this, you need to divide all potential visitors into groups in accordance with certain criteria: occupation, age, preferences, income level, etc. All this is necessary to draw up a portrait of a future consumer, develop a marketing strategy, and form a common corporate identity and name. For any attractive and fast-growing market segment, high profitability is not inherent, because sooner or later direct competitors will be interested in them. So that an increase in supply from a competitor or the entry of new participants into the market does not come as a surprise to a novice businessman, it is necessary to identify rival companies and carefully understand their strengths and weaknesses.

When evaluating competitors, you should pay attention to consumer perception, that is, which service is attractive to customers and which is not.

It all depends on the price, quality, service level and social role of the hotel.

Internal factors are invisible to consumers, but they also cannot be ignored. Within this category you can find: labor costs, marketing costs, location benefits, strategic partnerships.

Here you can download a ready-made example of a business plan with calculations for free

Next, you should pay attention to the companies that got the largest market share. These competitors can be called the most important because they:

Useful tips for organizing such activities, you can learn from the following video:

Format options

Ready business plan for the hotel

An active financial and economic model of the project was developed in the Excel software environment according to the author's methodology of the Investment Project Center especially for hotel projects.

When buying a business plan for a hotel fin. The model is provided free of charge and allows, by changing the parameter values, to economically justify the cost of building a new hotel or buying (selling) an existing hotel as a business. In this case, knowledge of finance or programming is not required.

Overview of the Russian hotel services market

In 2021 - 2021 there is a general increase in the number of DACs in the RF - from *** thous. up to *** thousand units respectively. A strong jump is observed in 2021 (by ***% compared to the previous year), in 2021 the growth in the number of collective accommodation facilities amounted to ***%, in 2021 ***%. Average increase in the number of TFR in the Russian Federation in the period 2021 - 2021 is ***% per year.

The number of rooms in 2021 increased by ***% compared to 2021. A year earlier, the number of rooms increased by ***%. Among them, the number of rooms in hotels and similar accommodation facilities amounted to *** thousand units. The number of places increased by ***% in 2021 and amounted to *** million. The number of overnight stays also increased by ***% in 2021 and amounted to *** million overnight stays. Among them there are *** million overnight stays in hotels.

The number of placed persons in 2021 amounted to *** million people, which is ***% more than in the previous year. Of these, *** million people were accommodated in hotels and similar accommodation facilities (an increase of ***%), and in specialized accommodation facilities (health resort organizations, houses and recreation centers, campings, tourist centers, tourist trains, and pleasure craft, etc.) - *** million people (***% more than a year earlier).

Also, in 2021 - 2021. there is a general increase in the number of hotels in the Russian Federation - from *** thous. in 2021 up to *** thousand units in 2021. In 2021, the increase is ***% compared to the level of 2021, in 2021 the number of hotels increased slightly. Average increase in the number of hotels in the Russian Federation in the period 2021 - 2021 is ***% per year.

In 2021, the leader in terms of the number of accommodation facilities is the Southern Federal District with a share of ***%, the Central Federal District, where ***% of all accommodation facilities are located, is in second place, and the Volga Federal District is in third place with a share of ***% relative to the overall indicator for the RF.

At the end of 2021, the number of rooms in Russian hotels increased from *** thousand to *** thousand rooms.

EKTs "Invest-Project" in recent years has developed many business plans for hotel projects - from the construction of a SPA-hotel "from scratch" to the overhaul of an old Soviet-built hotel and weekend hotels in the form of a cottage village on the shore rivers.

Key parameters of the finished hotel business plan:

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Mainstream public education

of the general professional formation

"Moscow State Linguistic University"

subdivision "Management of the state of the art"

on the subject: "Development of a business-plan for a small state-of-the-art support for example"

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In a market economy, a business plan is a working tool used in all areas of entrepreneurship. The business plan describes the process of functioning of the company, shows how its leaders are going to achieve their goals, first of all, increasing the profitability of work. A well-developed business plan helps the company to grow, gain new positions in the market where it operates, draw up long-term plans for its development, concepts for creating new goods and services and choose rational ways to implement them.

The business plan is the fundamental document of the project, it is systematically updated, changes must be made to it related to both changes taking place within the organization and changes in the market where the main activity of the enterprise is organized. The business plan links intra-organizational analysis and macroeconomic analysis carried out by specialized scientific organizations. A business plan is not only an internal document of a company, but can also be used to attract investors and creditors. Before risking some capital, investors must be sure of the solvency of the project and are aware of its effectiveness, which must be clearly spelled out in the finished business plan.

In contrast to Western countries, business planning in Russia has a number of features. This is due to the fact that the specialized literature, which deals with various methodological issues in the development of business plans, business projects and business references, is mostly translated. The market and the plan are complementary and not mutually exclusive components of the economic mechanism Denisov, N. I. Organization of entrepreneurship in the field of commerce / N. I. Denisova. - M.: Magister, 2021. - P. 8 .. The modern market and market relations cannot be outside the sphere of any management. Reforms in the economy are inextricably linked with a change in management stereotypes, methods and approaches in planning and implementing transformations. The essence of these transformations lies in the rapid and fundamental change in existing procedures.

The relevance of the topic of the diploma being developed is determined by the fact that business planning in the field of hotel business is a specific, specific and adaptable model for creating an operating enterprise. Where a distinctive feature of entrepreneurship in this field of activity is a gradual but confident transition from uncivilized forms of entrepreneurial activity (high reinvestment rates, delays in payments, legal disobedience, etc.) to modern international forms using methods and means of business planning in the hospitality industry.

The object of the research in this work is an economically sound assessment of the competitiveness of a newly created hotel-type company in the city of Murmansk.

The subject of the work is the development of a business plan for the creation of a new enterprise in the field of hotel business in the market of the city of Murmansk.

The hotel business is considered one of the most profitable areas of entrepreneurship. Today this field of activity is developing rapidly. However, despite the high level of competition, it is quite possible to open a successful business. If you are creating a hotel business, where to start this project? This question interests many people.

Hotel Features

A key feature of each hotel lies in creating a profitable business that provides hospitality services. At the same time, this business area is focused on customers and meeting their needs.

Before opening a hotel from scratch, you need to familiarize yourself with the main features of this area:

  • All services must be provided quickly and efficiently. Sometimes times are measured in seconds.
  • For a smooth production process, there must be many people involved. They must have different specialties and differ in qualifications. At the same time, the management must correctly coordinate all actions of the personnel.
  • The quality of services depends on the professionalism of the employees. Good staff minimizes the risk of receiving complaints.
  • The influx of guests directly depends on the direction of the hotel. At the same time, the owners of such a business must stay ahead of demand.

Important! Seasonality is considered a key feature of this line of business. This should definitely be taken into account when creating a hotel business from scratch.

When opening a hotel, you should also take into account the specifics of pricing. The cost of services depends on a number of factors. These include:

Advantages and disadvantages of hospitality

Before starting such a business, you should familiarize yourself with its advantages:

  • High liquidity parameters. The hotel is relatively easy to sell even with low financial indicators.
  • Broad target audience. The services are suitable for all nonresident citizens.
  • Excellent development prospects.
  • Government interest. They benefit from an increase in the flow of tourists and the opening of hotels.

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