Business plan title page and memorandum

Brief historical background

When exactly in history the concept of "memorandum" was first formed, scientists do not know. But since it is of Latin origin, historians suggest that the ancient Romans and Greeks used it.

Translated from Latin, a memorandum means "what is worth remembering." Based on this, the scientists concluded that the definition was originally used differently. In simple terms, it was used to describe and record what has already happened. If the incident had the status of important, then it was recorded for posterity. This was the memorandum.

Over time, the meaning has changed. And the term got the form of a kind of manual with a detailed description of the conditions for stakeholders.

Terminology: concise and clear

So, a memo. What does this mean in the modern world? The word "memorandum" means an informational document containing clarifications on issues of interest to the originator and recipient. The stated point of view may be of interest to third parties as well. In this case, the document becomes public knowledge.

Often a memorandum is drawn up as an attachment to the main documentation. For example, a diplomatic note or a business plan. This design is welcomed in the international segment.

The document has 2 distinctive features:

affects the sphere of interests of both parties;
has no legal effect.

The first property is expressed in the detailed description of the question. It is presented in such a way that the parties see the compromise and accept it naturally. In trade, these will be spelled out:

Having considered such a memorandum, both parties will be able to come to an agreement as soon as possible and sign an agreement.

A business plan is a document that highlights all the characteristics of a future organization, analyzes possible problems and risks, predicts them and methods to avoid them.

Simply put, a business plan for an individual entrepreneur and an investor is the answer to the question "Do I need to finance a project or send it to the trash bin?"

Writing a business plan yourself

It is not so difficult to draw up a business plan yourself, you just need to think carefully about the idea. Before you grab a calculator and calculate your income, you need to take a few steps.

- Identify the "pros" and "cons" of the idea. If the number of "minuses" goes off scale - do not rush to give up. Some aspects can be turned in the opposite direction, think about ways to solve such "disadvantages".

- Competitiveness and market stability are important characteristics.

- The sales market needs to be thought out to the smallest detail.

- The payback of the product (service) and the time to receive the first profit will allow you to determine (approximately) the required amount for investments.

If, after such a superficial analysis, you do not feel like giving up your brainchild, then it's time to take a blank sheet and start creating a business plan.

The structure and procedure for drawing up a business plan

The structure of a good business plan, according to economists, should include 12 points. Each of them is described below.

Title page

The following parameters are specified here:

Brief Investment Memorandum

It is difficult to surprise a modern person with culinary delights, including confectionery. Nevertheless, confectionery, be it sweets, cakes or pastries, invariably accompany our life, starting from early childhood.

Culinary traditions still play a significant role even in our technocratic society, and there are many who want to pamper themselves, their loved ones, friends or work colleagues with various sweets.

The general concept of the confectionery business, in addition to purely aesthetic and taste preferences of customers, is based on a real economic calculation. First of all, two fundamental factors are taken into account:

the first factor - despite various economic problems for most people, the demand for confectionery products in Russia is steadily growing at a rate of at least 2-4% per year. Consequently, during the implementation of the project, there is a certain guarantee of demand for products in the future for several years, at least.
the second factor - new technologies for the production of confectionery products, the availability of high-tech equipment allow reducing production costs by at least 30-50%. This, in turn, allows you to compete on the local market with many other manufacturers, while maintaining the individual style of the master pastry chefs.

Also, when implementing a business plan for confectionery production, it should be taken into account that with the development of new communication technologies, it became possible to work with customers online and deliver products directly to the customer, bypassing the dealer network. This will significantly help expand not only the sales market, but also get additional competitive advantages of individualization of the style of work with almost every client.

The payback period is 8 months.

Initial investments will be equal to 2,596,000 rubles.

The break-even point is reached for 2 months of the company's operation.

Average monthly profit 399,030 rubles per month.

Description of business, product or service

2. Cover page, table of contents, confidentiality memorandum, business plan summary

A business plan begins with a cover page, which usually includes:

3) authors of the project, name and address of the company, phone numbers;

4) names and addresses of founders;

5) the purpose of the business plan and its users.

The title page usually contains a confidentiality memorandum. It is compiled in order to prevent all persons from disclosing the information contained in the plan and using it solely in the interests of the company that submitted the project.

Also, the title page may contain a requirement to return the business plan to the author, if he does not arouse interest in investing in its implementation.

The title page is followed by a table of contents - the formulation of sections of the plan with an indication of the pages and highlighting the most important points in accordance with the specifics of a particular project.

The business plan may contain an annotation that briefly describes the purpose and main provisions of the business plan (0.5 - 2 pages). The abstract can be framed in the sequence indicated below.

4. Head of the enterprise.

The Memorandum of Confidentiality is drawn up in order to warn persons admitted to familiarize themselves with the business plan about the confidentiality of the information contained in it. Often, business plans are classified as secrets that limit the range of potential readers. This section also indicates the developers of the project and their qualifications.

EXAMPLE: “This business plan is submitted for consideration, on a confidential basis, solely for making a decision on the possibility of financial support for the project and cannot be used for copying or any other purposes, nor can it be transferred third parties.

By accepting this business plan for consideration, the recipient assumes responsibility for compliance with the specified conditions.

All data, estimates, plans, estimates, proposals and conclusions given in this document regarding the volume of implementation, sources of funding and profitability of the project are based on the agreed opinions of the participants in the development of the investment project.

Business plan developers:

financial manager of the company "……".