Business plan structure title page resume

First, it is important to understand what a business plan is and what goals and objectives it carries. Any business plan includes the most detailed information about all aspects of planning the activities of an organization. It is being developed not only in order to substantiate a certain investment project, but also in order to most effectively manage the company in the present time, while thinking over a financial strategy.

Such a document will be relevant not only for those who provide services, but also for those who work in production. Of course, depending on the goals and functionality, the structure and content of the business plan may be slightly modified. However, in any case, the business plan is a kind of calculated forecast for the next periods of time.

For whom the business plan is drawn up

In any case, properly drafted it can bring only positive effects to the organization.

It is important to understand that a business plan is a rather voluminous document that reflects many aspects of an idea. Each object of consideration is connected with all the others; in the aggregate, they become a kind of strategy, long-term guidance for the compiler.

There are several options for the structure and sections of the business plan. They depend on the field of activity for which the project is being developed. The details of the business plan are also chosen by the developer. For the service industry, this can be a simple project that does not contain some sections. But for large manufacturing enterprises, this should be a detailed and detailed business plan. The choice of methods for calculating certain indicators may also depend on the tasks.

Business plan structure

Title page

Any business plan begins with a title page, which indicates the name of the project itself, the name of the organization for which it was developed, its location (country, city), phones, details of the owner and who the document is compiled and developed, date of creation. Financial indicators can also be placed on the title page if it is planned to show the business plan to potential creditors or investors. Most often, in this case, the payback period, profitability, the need to get borrowed funds and their amount are indicated.

In addition, the title page may contain information about the privacy policy. As a rule, it indicates the fact that the developed business plan should not be disclosed to third parties.


The most important part of the business plan is the executive summary - a summary of the content of the entire document. It contains goals and objectives, planned indicators, the amount of start-up costs and the expected payback of the project. Potential investors often only read this part of the plan. If it doesn't make a positive impression, they lose interest in the project and don't invest in it. We will tell you about the rules for compiling a summary of a business plan and what information needs to be reflected in it.

What is a business plan summary and what is it for

The business plan is drawn up according to a certain structure. The details may vary, but the content of the plans is almost always the same. For example, let's take the requirements of the European Bank for Reconstruction and Development:

  • Title page.
  • Summary.
  • History of the company and description of current activities.
  • Financial condition and loans.
  • Investment plan of the project.
  • Description of the manufacturing process.
  • Financial valuation.
  • Environmental Assessment.
  • Schedules for obtaining loans and their repayment.
  • Equipment and work for which credit is required.
  • SWOT analysis.
  • The main risks and methods of overcoming them.

In this article, we will dwell on the summary in detail. This section is fundamentally important because it summarizes the entire content of the business plan. It is with him that investors and creditors first get acquainted. If the resume interests them, they will read the entire plan and, possibly, participate in the project. If the resume is weak and does not seem promising, investors will refuse further acquaintance with the project.

What is a business plan summary? This is a quick summary of the basic data of the business plan - goals, initial investment amount, expected ROI and results.

Large lenders regularly have to process a large flow of proposals to invest in a "promising" project. A business plan can take several tens of pages and it is physically impossible for investors to familiarize themselves with each of them. Often they are limited to reading the first page with general summaries of goals and numbers. Therefore, writing a resume is such a crucial stage - the success of the project with investors depends on its content.

The resume is also important for the author of the project: it is a short list of tasks that he must solve for the business to flourish, and the indicators that must be achieved for success.

Writing a resume is one of the most crucial stages in developing a business plan

Summary content

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The cover page of a business plan is its front page, the content and appearance of which gives an impression of the project. Since the document is necessary to be provided to partners and investors in order to familiarize and evaluate the activities, you should responsibly treat its main page. It should interest the person looking at it. If you failed to attract the attention of a partner in a few seconds, then he is unlikely to want to open the document to evaluate its content and most likely will not think about a partnership. How to properly reflect the idea of ​​the entire project on its front page and style it in such a style to attract attention?

How to draw the partner's attention to the project business plan

General information

The business plan displays a description of the entrepreneurial idea and the procedure for its implementation.

In separate sections of the document, a direct description of the project is contained, its target audience and sales market are determined, as well as the principle of generating profit and increasing profitability. The document deals with practical aspects of business such as production methods and financial issues. It takes into account potential risks and draws up a plan for the recovery of activities in case of difficulties in the implementation of the planned. In document applications, diagrams, diagrams and tables displaying information about the production process, data calculations, and their comparison.

However, the incorrect design of the cover page of the business plan can cause an unsuccessful presentation of the business. Due to its lack of information content and ineffective design, the issue may not reach the consideration of the contents of the document.

How to arrange

The first sheet of the document with the displayed presentation of an entrepreneurial idea and with plans for their implementation should be competently designed, which will form a positive impression of its developer, as well as the thoughtfulness of its goals and the seriousness of intentions in achieving them.

Having picked up a business presentation, the partner immediately conducts a visual assessment. Statistical analysis shows that more than half of projects are put aside by investors because the developers did not pass the first test - visual analysis. When considering a project, all visual factors are taken into account, such as the font, its size, the position of the text on the page, the completeness of the display of information or an incomprehensible name of the project.

When drawing up a document, it is recommended to be guided by an example of a cover page of a business plan, which has been approved by partners more than once. Successful examples can be found on the worldwide web. When designing the main sheet, even the density of the paper and its color must be taken into account. If there is a logo, it is recommended to put it on the first page, since any little thing can be attributed to the developer.

Title page registration procedure

It is worth remembering that it is always more pleasant to hold in your hands a document drawn up on thick paper, forming its thickness, implying full coverage of the issue. Thin brochures do not reflect the seriousness of the developer's intentions. Each section of the home page should be formatted in accordance with the standards. Do not neglect the generally accepted rules.

The efforts of an entrepreneur in creating a unique and informative content on the first page will be reduced to zero if the structure of the presentation of information is not followed, if unnecessary information is included in it, as well as if the data is displayed inconsistently, necessitating constant switching from one thought to another.

Suppose you have an idea of ​​developing your business in your head, and you want to work for yourself. There are few ideas, you need to think over in detail every stage of the formation of your company, namely: from market analysis to the moment when all your investments will pay off and the business will begin to bring money.

Business plan: what is it for

A business plan is not just Talmuds with a bunch of incomprehensible words and numbers. The future business owner must understand that before putting his idea on the market or looking for an investor, he must know for sure that his project will pay off and may be profitable in the future. Actually, for this it is compiled.

A potential investor, having studied your project, will find out what audience it is aimed at, what, how and where you will sell, how you will produce (carry out), what costs are expected, what profit will be received and how long it will take.

Therefore, in order to create a document in accordance with all the requirements, it is necessary to study the examples of business plans, sample title pages and other sections.

Today we will get acquainted with the structure of projects for business and requirements.

Business Plan Sample Cover Page

An important part is the project cover. This is the "face" of the business plan, upon seeing which the investor decides whether to read on or not. Therefore, let us dwell in more detail on the title page of the business plan and consider its sample.

The cover should interest the reader. It is important to draw up it correctly and indicate the following data (for example, a snack bar-sandwich):

  • the name of the project - "Business plan for opening a diner-sandwich";
  • place of creation of the development - name of the city;
  • cost and period implementation;
  • the period of validity of prices since the creation of the plan;
  • the creators of the project, the name and location of the company, contact details;
  • the confidentiality memorandum refers to privacy and nondisclosure information if the investor is not interested in investing funds;
  • request for return to authors.

We will consider a sample cover page of a business plan for an individual entrepreneur below.

It should be remembered that the sample business plan cover page can only serve as a guide for developers. An individual approach is welcome. You can indicate the logo of the future company on the cover or add your own design style.

Plan annotation

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