Business plan structure industry analysis

Standards and methodology for preparing business plans

adopted in the Russian Federation and on international investment and financial markets. You can download it in the Word file at the bottom of this article.

By numerous requests, for information, we bring to your attention various requirements for standards and methods of preparation, execution and development of business plans prepared by the Moscow Legal Center Malina.

A business plan is a document that describes a specific business idea and possible ways to implement it.

The main function of a business plan is to assess how realistic it is to implement a given business idea, and if so, what kind of profitability the project promises and what risk it entails.

The importance of a comprehensive and thoughtful business plan cannot be overstated. A lot depends on the business plan: external financing, provision of credit from suppliers, management of operations and finance, development and marketing of the business, and ultimately the implementation of the company's mission.

However, despite the critical importance of a business plan, many entrepreneurs hesitate to the last to write a written document.

This is not least due to the fact that they simply do not know where to start, and therefore find various excuses for their inactivity - for example, lack of time or the rapid development of the market, as a result of which any business plan to the moment it is written and approved it will inevitably become outdated.

Business Plan Standards in Russia

Concise and accessible describes the business, the most important tool when considering a large number of different situations, allowing you to choose the most promising desired result and determine the means to achieve it.

The structure and content of a business plan according to the standard of the ministry of the russian federation

Standards and methodologies for preparing business plans

adopted in the Russian Federation and on international investment and financial markets. You can download it in the Word file at the bottom of this article.

By numerous requests, for information, we bring to your attention various requirements for standards and methods of preparation, execution and development of business plans prepared by the Moscow Legal Center Malina.

A business plan is a document that describes a specific business idea and possible ways to implement it.

The main function of a business plan is to assess how realistic it is to implement a given business idea, and if so, what kind of profitability the project promises and what risk it entails.

The importance of a comprehensive and thoughtful business plan cannot be overstated. A lot depends on the business plan: external financing, provision of credit from suppliers, management of operations and finance, development and marketing of the business, and ultimately the implementation of the company's mission.

However, despite the critical importance of a business plan, many entrepreneurs hesitate to the last to write a written document.

This is not least due to the fact that they simply do not know where to start, and therefore find various excuses for their inactivity - for example, lack of time or the rapid development of the market, as a result of which any business plan to the moment it is written and approved it will inevitably become outdated.

Business Plan Standards in Russia

Concise and accessible describes the business, the most important tool when considering a large number of different situations, allowing you to choose the most promising desired result and determine the means to achieve it.

So-so socially oriented.

(United Nations Industrial Development Organization (UNIDO) - an organization supporting the development of developing countries. The general structure adopted for this standard is described. The standard is especially emphasized on the detailed description of the idea. It is the most common technique.

Business plan - a plan, a program for the implementation of business operations, actions of the company, containing information about the company, the product, its production, sales markets, marketing, organization of operations and their effectiveness.

A business plan is a short, accurate, accessible and understandable description of the prospective business, the most important tool when considering a large number of different situations, allowing you to choose the most promising desired result and determine the means to achieve it. A business plan is a document that allows you to manage a business, so it can be presented as an integral part of strategic planning and as a guide for execution and control. It is important to consider the business plan as the planning process itself and as a tool for internal management.

A business plan is a document in which the goals of the enterprise are formulated, their rationale is given, the ways of achieving the funds necessary for the implementation and the final financial performance indicators are determined. As a rule, it is developed for several years (more often for three to five years) with a breakdown by year. At the same time, data for the first year are usually given with a breakdown by months, and for subsequent years - on an annualized basis. Often, when drawing up plans for operating enterprises, a rolling schedule is used, in which a detailed plan for the coming year is developed annually, as well as the general business plan is revised and extended for another year.

The purpose of a business plan is to show the real chances of implementing a business idea. He not only gives a true assessment of the opportunities and risks, but shows the need (or lack thereof) in attracting additional investments, opening credit lines. In fact, a business plan shows the success of the management and the way of development of the enterprise to achieve the set goal.

The business plan has two groups of users - internal (initiator of a business idea, founders and staff of the firm) and external (potential investors, creditors, partners).

The business plan serves three main purposes:

  • he gives the investor an answer to the question of whether it is worth investing in this investment project;
  • serves as a source of information for persons directly implementing the project;
  • the lender, when making a decision to issue a loan, receives comprehensive information about the existing business of the borrower and its development after receiving the loan.

The business plan helps to solve the following main tasks:

  • a clear formulation of the company's goals, the definition of specific quantitative indicators of their implementation and the timing of their achievement;
  • to determine specific areas of the firm's activities,
  • target markets and the place of the firm in these markets;
  • formulate the long-term and short-term goals of the firm, the strategy and tactics for achieving them, determining specific quantitative indicators of their implementation and the timing of their achievement.
  • identify persons responsible for implementing the strategy; choose the composition and determine the indicators of goods and services that will be offered by the firm to consumers.
  • to assess the production and trading costs for their creation and implementation;
  • to identify the compliance of the existing staff of the company, the conditions for motivating their work with the requirements for achieving the set goals;
  • to determine the composition marketing activities of the company for market research, advertising, sales promotion, pricing, sales channels, etc.
  • assess the financial position of the company and the correspondence of the available financial and material resources to the possibilities of achieving the set goals; foresee difficulties, "pitfalls" that may interfere with the practical implementation of the business plan;
  • organize a system of control over the progress of the project.

Business plans are divided into the following types:

  • business plan of investments - presentation for a potential partner or investor of the results of marketing research, substantiation of a market development strategy, expected results;
  • business plan for the development of a company or firm - a plan for the development of the organization for the upcoming planning period;
  • a business plan for the development (creation) of a separate division of the enterprise;
  • a business plan for obtaining a loan from a bank or for participating in a tender.

A business plan must meet a number of requirements:

  • be written in simple and understandable language using concise and clear wording;
  • its volume should not exceed 20-25 typewritten pages;
  • be inclusive, i.e. include all information on the project that is of interest to the investor;
  • be based on real facts and reasonable proposals;
  • be complete, i.e. contain a strategy for achieving the set goals;
  • have complexity, i.e. contain production, marketing, organizational, financial support;
  • have a promising nature, i.e. ensure the possibility of developing further plans on its basis while maintaining the continuity of development;
  • have flexibility to make adjustments to the developed programs;
  • have a controlling nature associated with a clear description of work schedules, control timing and indicators.

Business plan structure - a written description of a project, the amount and timing of its implementation. Such a plan characterizes the expediency of its existence. The composition of a business plan largely depends on the area in which the project is located, as well as on what size it has. So, if it is planned to manufacture a new type of product, then you need to develop the most detailed business plan that will describe all the advantages of the new product, as well as the process of its manufacture. If we are talking about opening a trading facility, then the business plan can be simple and include only sections with a brief description and with the calculation of the payback period. The structure and content of a business plan plays an important role in the beginning of the activities of an organization.

So, you can consider such a thing as a detailed structure of sections of a business plan. It includes a number of elements, each of which has its own importance.

It reflects the name of the project, the name of the organization that will implement it, the location of the organization, phone number, date and time of the business plan. If a business plan is going to be presented to an investor or a credit institution, then it is necessary to indicate the need for the financial part and note how long the project will pay off.

This section provides copyright protection for the project developer, and if this memorandum is short enough, then it should be placed on the title page. The main purpose of the memorandum is to warn the persons who will get acquainted with it that the information is confidential and that the new person guarantees the non-dissemination of information without the consent of the author. There may also be a ban on copying all the information contained, or it may be a requirement to return the plan to the author if he is not of interest.

This section has an advertising character, and it also helps to identify the interest of the person to whom the business plan will be addressed. This section should be properly formatted, as it gives the first impression of investors about the business plan.

In this section, it is necessary to present the entire business plan in a concise form, while disclosing the essence of the project. The basis for writing is the information contained in all sections. In general, the structure of the resume can be as follows:

  • description ;
  • resource availability;
  • how it will be implemented;
  • what is the uniqueness of the project; <
  • investment amount;
  • profit forecast;
  • how loans will be returned to investors;
  • project efficiency.

This section describes the purpose of the project, as well as a description of the goods or services that will be provided to the market during the implementation of the project. The real benefit of customers from receiving this product or service is indicated. A description of the advantages of a new product, product or service, the uniqueness of the project is given. This section also describes the patents that exist, and also indicates the copyright.

This section contains the results of marketing research, as well as an analysis of the position of competitors in the industry. Such information will be really useful for investors.

It is important to correctly present the main idea of ​​the new project and emphasize its originality in the current state of affairs. It is also necessary to describe a deep understanding of the state of the organization. At this stage, you need to evaluate the latest innovations in the entire industry, as well as list the main competitors, indicating their advantages and disadvantages.

This section contains a complete detailed analysis of the position of the enterprise in this industry, as well as lists the main organizational characteristics. Namely - the types of activities of the organization are listed, as well as the list of goods sold or services provided. Describes the legal form of the enterprise, founders and staff. A series of data follows:

Standards and methodologies for preparing business plans

adopted in the Russian Federation and on international investment and financial markets. You can download it in the Word file at the bottom of this article.

By numerous requests, for information, we bring to your attention various requirements for standards and methods of preparation, execution and development of business plans prepared by the Moscow Legal Center Malina.

A business plan is a document that describes a specific business idea and possible ways to implement it.

The main function of a business plan is to assess how realistic it is to implement a given business idea, and if so, what kind of profitability the project promises and what risk it entails.

The importance of a comprehensive and thoughtful business plan cannot be overstated. A lot depends on the business plan: external financing, provision of credit from suppliers, management of operations and finance, development and marketing of the business, and ultimately the implementation of the company's mission.

However, despite the critical importance of a business plan, many entrepreneurs hesitate to the last to write a written document.

This is not least due to the fact that they simply do not know where to start, and therefore find various excuses for their inactivity - for example, lack of time or the rapid development of the market, as a result of which any business plan to the moment it is written and approved it will inevitably become outdated.

Business Plan Standards in Russia

Concise and accessible describes the business, the most important tool when considering a large number of different situations, allowing you to choose the most promising desired result and determine the means to achieve it.

So-so socially oriented.

(United Nations Industrial Development Organization (UNIDO) - an organization supporting the development of developing countries. The general structure adopted for this standard is described. The standard is especially emphasized on the detailed description of the idea. It is the most common technique.

  • Project summary
  • Project introduction
  • Company and management information
  • Description of the purpose of the business plan: product or service
  • Marketing, incl. marketing strategy
  • Organizational plan (what, who, when)
  • Production and financial plan
  • Project financial indicators
  • Risk analysis, in t. regional and country
  • Applications

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