Business plan of the camp site: construction, food, entertainment, staff, vouchers

Russians are actively mastering their pastime at recreation centers (most often, out of town), which can include feasts, trips to the bathhouse, fishing, outdoor games and much more. Visiting recreation centers is a kind of domestic tourism. This line of business is in its infancy; it has a very large growth potential in almost all regions of Russia.

Target audience

There are two main categories of consumers - individuals (they hold family and friendly parties at the bases, arrange birthdays, professional holidays) and organizations (organize corporate events). The foreign segment is growing (especially in border areas and historical places) - many residents of foreign countries like Russian types of outdoor recreation. Most of the clients of recreation centers are residents of cities over 100 thousand people. The average age is 25-45 years (the older generation prefers to relax in their dachas, the younger in the urban environment).


Business requires large start-up capital, willingness to constantly live and work outside the city, often move between the city and the base. You need to be able to provide a specific, largely family-oriented service. There is no real competition. Research shows that demand far outstrips supply for holiday camps.

Requirements for residential buildings and land

A small, cozy house not far from the city (with the expectation that the staff will come here as to work) on the river bank can already be considered a recreation center. There you can organize quiet family-type evenings, on the adjacent territory - barbecue, go fishing.

The main thing is that the house has:

  • 4 bedrooms (at least 4 people each) - conditionally 2 "men" and 2 "women"
  • kitchen
  • electricity, communications, Internet
  • water supply (main or own well)
  • bathroom with shower
  • heating

The minimum area of ​​such a house is 120 sq. m. The cost of construction is 2-2.5 million rubles. (brick, high-quality finishing "turnkey", all communications). It is interesting that building a house in the Moscow region can be cheaper than in the regions.

The land plot on which the recreation center will be built should not border on reserves and other protected areas.

The road to the site must be equally passable at any time of the year, even for cars. On the site, a place should be organized for parking the cars of the base owner, employees and guests (in total, at least 5 parking spaces). The total area of ​​the plot must be at least 1 hectare. Buying property can vary greatly (average prices for plots in the Moscow region are 2-3 million rubles per hectare, in the regions of the middle zone - 1-2 million)

The minimum investment in a house and a plot of a small recreation center will amount to 4-5 million rubles (for the Moscow region), 3-4 million (for the regions).

Despite the fact that the idea of ​​building a recreation center costs a lot of material resources, and also requires thinking through a lot of details, every year more and more businessmen - both beginners and already seasoned ones - are wondering how to open tourist center.

Opening of the tourist base

Any businessman knows that a successful enterprise requires a good plan that takes into account all the details and subtleties of the future business. The business plan of the camp site begins with the need to select a place where the future building will be located. Naturally, the best choice would be the place where there is a forest, lake, river, perhaps some picturesque place. In general, you need to pick up some beautiful corner, which will already attract customers by its appearance. However, when choosing such a place, it is worth considering the size of the future tourist base, as well as how far it will be from the city, whether there will be any roads leading here, or whether you will have to travel along country paths. These nuances are considered the most important and must be taken into account when drawing up a business plan for a camp site.

Organizational nuances

When choosing a site for construction, you must take into account that you can stumble upon a protected area, for example. Obtaining permission from the authorities for the construction of tourist centers in such a zone is an almost impossible task to complete. There is an opportunity to buy out buildings that have not been functioning for a long time or children's camps, but it should be borne in mind that the cost of such complexes is very high. However, in such areas there is already almost everything that is necessary to open the base.

After the site has been selected, it is necessary to involve geo-researchers and conduct a study of the area in order to correctly draw up a construction project. After that, another very important issue needs to be resolved. When will the base be open? Only in summer, or only in winter, or all year round? The business plan of the tourist center must take this point into account, since, for example, work only in the winter period will pay off much longer, but at the same time, the expenses for opening such a base will be less.

After the location has been chosen, the studies have been carried out and the development project has been drawn up, it must be coordinated with the local authorities and obtain a building permit from them. Another important point will be that it is necessary to approve the business plan of the camp site with the authorities and submit a whole series of documents, which depends on which country and in which region the construction will be carried out. Development can be started only after obtaining all permits and approval of all projects and plans.

What should be on the territory of the base

It is possible to draw a common line for those buildings that should be present on the territory. The recreation center includes administrative buildings and dwellings for vacationers. It is important to build houses for tourists with a different number of beds, so that it is possible to accommodate families of both two people and four, five, etc.

The selection of building material depends on what time of the year the recreation center will operate. For example, if it is only a summer period, then it is possible to erect buildings from wood. The advantage of such buildings will be that you do not have to insulate them, and the appearance will be pleasant. The most popular material is profiled timber. It not only has a pleasant appearance, but is also highly reliable.

If you have a small amount of money, you can start opening a vacation spot of the "mini" plan. A tourist base of this type differs in that the buildings for vacationers there are cabins. The advantages of such structures include the fact that they are cheap, easy and quick to install, and also easy to supply with electrical appliances. However, the disadvantages are quite significant. Not too pleasant appearance, small capacity, fragility, low reliability.

A place for a mini-tourist center

Perhaps the most difficult and important thing in the question of how to open a recreation center is finding a place for it. On the one hand, it should be removed from the city so that the noise and view of the metropolis does not overshadow the rest. On the other hand, it is desirable that the mini-camp is located not far from it, otherwise it will be difficult to get to it. The optimal distance is no more than 100 km. You also need to understand that in the protected area it will be extremely difficult for you to obtain a building permit.

Options for organizing a camp site

For a tourist base, 3 hectares of land are enough, preferably not far from a forest, on a lake or by a river. But what to organize on them depends on your imagination and the size of the budget. Many people prefer to install wooden log cabins with a minimum set of amenities. They are designed for 2-4 guests. With such an organization of the camp site, it is necessary to separately build an administrative building, a canteen, a conference hall and other buildings. The more entertainment options are provided at the tourist base, the better.

Another option for organizing a camp site is the construction of a small complex. As a rule, such houses have no more than two floors, a basement and an attic. Then on the first floor there are administrative premises, a restaurant, a kitchen. The basement is usually equipped for entertainment: billiards, discos, a bar. The cost of erecting such a building will require about 8 million rubles.

In any case, the place to live must be built on the basis of the 10 sq. m per person. If it is planned to build a mini-camp site for 50 people, the total area of ​​the premises for guests should be 500 sq. m. To them it is necessary to add the area of ​​premises for the accommodation of the service personnel (about 13 people - another 130 sq. m.).

In addition, it is possible to allocate premises for a mini-spa salon, bathhouse, sauna, gym. If there are no reservoirs nearby, it is advisable to install a pool separately on the territory.

Room equipment

An important point that should contain a business plan for a recreation center is an item of expenses for equipment of the premises. A bathroom will cost about 10 thousand per room:

  • washbasin (thousand rubles);
  • toilet bowl (thousand rubles);
  • shower cubicle (6 thousand rubles);
  • fittings (2 thousand rubles).

The purchase of furniture will require the same amount:

  • wardrobe (3 thousand rubles);
  • 2 beds (5 thousand rubles);
  • interior decor (2 thousand roubles).

If you are interested in how to open a recreation center, then a business plan developed by competent specialists can help with this. The analysis of the state of the market will make it possible to determine the required amount of costs for opening a base, to avoid unnecessary risks in a timely manner and to calculate the expected level of income. A business plan for the recreation center is necessary to:

  • identify possible problems and take them into account in advance in preparation for starting a business;
  • assess user demand;
  • determine the degree of profitability of the enterprise; <
  • increase the competitiveness of the business;
  • present the newly opened business in a favorable light to investors.

A well-developed business plan of the camp site will help in creating a profitable business that is interesting for investors. This will not only give stability to the business, but also contribute to its active expansion through large investments.

Solving the above issues makes it easier to start a case. Therefore, you can work calmly for your own pleasure.

Business plan of the recreation center with financial calculations

Choose the right kit

A basic business plan is an abbreviated version of a detailed business plan.

Shortened section of investment analysis

There is no analysis of profitability in the context of individual products and profit centers.

Description of the project concept and strategic goals

Investment and loan return plan

Sales plan for 5 years with details for individual products

As the facts show, in order to take advantage of the best, you don't have to go somewhere. Infected with this idea, businessmen began to actively start their own business. To do this, you need to use only what our generous native nature offers and have a business plan for opening a recreation center. And your business will be based on recreation centers.

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Rakcheeva L. Financial director of wholesale clothing trade.

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