Business plan goal structure design features

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First Professional University

Coursework on Business Planning

Features of drawing up a business plan

1. Business plan: concept, purpose, specificity

2. The specifics of business planning in small and medium-sized enterprises

3. Features of innovative business planning

4. Business plan methodology

In the conditions of growing instability and variability of the organizational and economic environment, the problem of finding methods of effective management and ensuring the sustainable functioning of construction enterprises has become extremely complicated. In modern economic conditions, a comprehensive methodology and tools based on it are needed that would help to modernize the organizational and information structure of a construction enterprise in such a way that the basic problems of increasing its competitiveness are solved, which would predetermine stable success not only in the present, but also in the future.

In a market economy, a business needs planning to become viable and profitable. In today's rapidly changing economic situation, it is impossible to achieve positive results without planning your actions and without predicting the consequences. World experience allows us to assert that only careful and responsible business planning can significantly help in the survival of enterprises, and, ultimately, in their achievement of consistently high results.

It is known that business planning is one of the main elements of an enterprise activity management system. As an element of the management system, business planning is a relatively independent subsystem that includes a set of specific tools, rules, structural bodies, information and processes aimed at preparing and ensuring the implementation of plans.

The implementation of any entrepreneurial idea, including the construction sector, needs to draw up a business plan, in which this idea is substantiated and a program for the implementation of the plan is outlined. The business plan is of particular importance because it is the basis of the structure that ensures the implementation of the selected areas of marketing activity. It helps to determine the status of the enterprise and its divisions, to concretize the strategic goals of commercial activities and to assess the chances of success.

Business plan - a plan, a program for the implementation of business operations, actions of the company, containing information about the company, the product, its production, sales markets, marketing, organization of operations and their effectiveness.

Business plan concept

A business plan is a short, accurate, accessible and understandable description of the prospective business, an essential tool when considering a large number of different situations, allowing you to choose the most promising solutions and determine the means to achieve them. A business plan is a document that allows you to manage a business, so it can be presented as an integral part of strategic planning and as a guide for execution and control. It is important to consider the business plan as the planning process itself and as a tool for internal management.

Business plan goals

The business plan serves three main purposes:

  • It gives the investor an answer to the question of whether it is worth investing in this investment project.
  • Serves as a source of information for persons directly implementing the project.
  • When making a decision to issue a loan, the bank receives comprehensive information about the borrower's existing business and its development after receiving the loan.

Business plan objectives

A business plan helps an entrepreneur to solve the following main tasks:

  • Define specific areas of the firm's activities.
  • Target markets and the firm's place in these markets.
  • Formulate the long-term and short-term goals of the firm, strategy and tactics to achieve them.
  • Identify those responsible for implementing the strategy.
  • Select the composition and determine the indicators of goods and services that will be offered by the firm to consumers.
  • Estimate production and trading costs for their creation and implementation.
  • Reveal the correspondence of the existing personnel of the company, the conditions for motivating their work with the requirements for achieving the set goals.
  • Determine the composition of the company's marketing activities for market research, advertising, sales promotion, pricing, sales channels, etc.
  • Assess the financial position of the company and the correspondence of the available financial and material resources to the possibilities of achieving the set goals.
  • Provide for difficulties, "pitfalls" that can interfere with the practical implementation of the business plan.

Business plan structure

The overall structure of a business plan, in accordance with UNIDO standards, must adhere to the following parameters:

  • Summary
  • Idea (essence) of the proposed project
    • General initial data and conditions.
    • Description of the new product sample.
    • Evaluation of business experience.
  • Market assessment
    • Description of new product consumers.
    • Assessment of competitors.
    • Assessment of your own strengths and weaknesses relative to competitors.
  • Marketing plan
    • Marketing goals.
    • Marketing strategy.
    • Financial support of the marketing plan.
  • Production plan
    • The manufacturer of the new product.
    • Availability and required production capacity.
    • Material factors of production.
    • Description of the production process.
  • Organizational plan
    • Organizational and legal form of ownership of the company.
    • Organizational structure of the company.
    • Assignment of responsibilities.
    • Information about partners.
    • Description of the external business environment.
    • Human resources of the firm.
    • Information about the members of the management team.
  • Financial plan.
    • Plan of income and expenses.
    • Plan of cash receipts and payments.
    • Consolidated balance sheet of the firm's assets and liabilities.
    • Break-even chart.
    • Funding strategy (sources of funds and their use).
    • Risk assessment and insurance.
  • Applications

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Features of drawing up a business plan

  • Introduction
  • The concept of a business plan, its scope and development conditions
  • Content of a business plan
    • Structure business plan
  • An example of drawing up a business plan
  • Conclusion
  • References

An ordered scheme of actions to achieve a certain goal is called a "plan", therefore, planning is a continuous process of finding new ways and methods of optimizing targeted actions at the expense of new opportunities.

So, the management of any enterprise constantly feels the need to make a choice. It must choose the best selling price, the size of the series of products produced, make decisions in the field of credit and investment policy, and much more. To ensure the possibility of making economically sound decisions, enterprises make and analyze calculations of alternative proposals and describe the expected results of economic activity. True, the managers of many enterprises (especially small ones) are inclined to believe that they should not waste time on the so-called “formal planning” (that is, to write down the entire scheme of actions in detail on paper), since the economic situation is changing so rapidly that it is necessary to constantly make changes and additions to the original circuit. Consequently, this part of managers believes that informal planning is sufficient in a rapidly changing economic environment, i.e. such planning, in which everything is kept in mind and there is no need to spend time fixing (recording) your actions.

However, scientists and managers of large enterprises consider planning to be of the highest order and believe that formal planning provides many benefits:

helps company management to think ahead;

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