Business plan composition
The composition of the business plan and the degree of its detailing depend on the size of the future project and the area to which it belongs. For example, if it is supposed to establish the production of a new type of any product, then a very detailed plan must be developed, dictated by the complexity of the product itself and the complexity of the market for this product. If we are talking only about the retail sale of a product, then the business plan may be simpler.
The composition of the business plan also depends on the size of the intended sales market, the presence of competitors and the growth prospects of the company being created.
Summary of sections
name and legal form of the firm; founders; essence and purpose of the project; project cost; the size and form of financing; predicted results (market share, sales volume, profit)
2. Analysis of the state of affairs in the industry
current situation and development trends of the industry (structure and performance indicators); company business concept
potential consumers of products; market size and growth; potential competitors; estimated market share
4. The essence of the proposed project
products (services or works); competitive advantages: technology; licenses; patent rights
product, price, sales, innovation, advertising, service policy
location; manufacturing process; volume of production; industrial premises; equipment; sources of supply of raw materials, materials, equipment; production personnel: quantity, qualifications; determination of costs; break-even point
A business plan is a comprehensive document that contains all the main aspects of planning an enterprise's activities and is developed both to justify specific investment projects and to manage current and strategic financial activities. A business plan can and should be developed both for enterprises that manufacture products and for those who specialize in providing services, trading activities, etc. This will determine both its structure and the forecast of the main parameters of its activity. The business plan contains the following sections:
4. Analysis of the state of affairs in the industry;
5. Analysis of sales markets for products and purchases of raw materials;
9. Attachments to the business plan.
Section 1. Summary.
In fact, the resume is the shortest possible version of the business plan (3-4 pages of text). The purpose of the executive summary is to outline the key statements of the developed business plan in order to provide an abbreviated understanding of the content of this document. The last page of the resume should include the projected economic results (financial summary), data on the projected sales volumes for the coming years, production costs, gross profit, the degree of return (profitability) of investments, an indication of the possible period of return on capital investments or data on credit funds.
Section 2. Description of the company.
This section contains a detailed and abbreviated name of the enterprise, the date of registration, a description of the main activity of the enterprise, its organizational and legal form, form of ownership, part of the state (subject of the Federation) in the capital, the subordination of the enterprise - the higher authority. plans for the production and sale of a product or service are presented, the geographical limits of the formation of a business are indicated, data on the stage of development of the enterprise, whether there is a developed range of products, etc. In addition, data on what stage of formation the organization has reached is indicated.
Section 3. writing the project.
In this section, it is necessary to: explain the essence of the plan, determine the type of investment project, provide data on the implementation of the project and the stage at which the project is in a given period of time, indicate the region (state) and the area in which it will be carried out project. Also, in this paragraph, data on the key partners of the project are indicated: the recipient of funds and other project participants, the roles and their interaction in the process of carrying out activities, the prerequisites of interest in the project, the availability of skills in this area, as well as other important information about the key aspects of the project ... The presentation of the physical data of the product, the directions of its likely use and the attractiveness to the consumer of its properties. This makes it possible to highlight the uniqueness of a product or service, to mark it out of a similar range of competitors.
This section describes the main directions and goals of the future project. It is very important to present the idea of a new project in the context of the current state of affairs in the industry. It is necessary to demonstrate a deep understanding of the state of the enterprise and the industry sector in which it will operate and compete, since one of the criteria for winning the competition is the situation on the market for products of this class.
The business plan recommends an analysis of the current state of affairs in the industry and information on development trends. It is also recommended to provide information on the latest innovations, list potential competitors, indicate their strengths and weaknesses. It is also necessary to study all forecasts for a given industry and, as a result, answer the question of which consumer the goods or services of the enterprise are designed for.
Subject of the proposed project
This section should provide a clear definition and description of those types of products or services that will be offered to the market. Some aspects of the technology required to manufacture the product should be indicated. It is important that this section is written in clear, concise language that can be understood by a layperson.
When describing the main characteristics of products, the emphasis is on the benefits that these products bring to potential buyers, rather than on technical details. Detailed information on the technological process can be given in the appendix.
It is very important to emphasize the uniqueness or distinctive features of a product or service. This can be expressed in different forms: new technology, product quality, low cost, or some special advantage that meets the needs of customers. It is also necessary to emphasize the possibility of improving this product.
This section should also describe existing patents or copyrights for an invention or provide other reasons that could prevent competitors from entering the market. Such reasons could be, for example, exclusive distribution rights or trademarks.
Market and marketing (see Chapter 9) are critical to the success of a project. The most ingenious technologies are useless if they do not have their own buyers. Therefore, this section is the most difficult to write. In order to convince the investor of the existence of a market for the products of the project, it is necessary to determine the segment of the market that will be the main one for the enterprise. As a rule, new enterprises can successfully compete only in one rather narrow segment of the market. The choice of such a segment may also depend on the severity of the competition, which may be weaker for one type of product and stronger for another.
After defining a competitive market segment, a description of the structure of clientele (buyers) within this segment is given.
It is very important to identify the direct competitors, their strengths and weaknesses, to assess the potential market share of each competitor. It is necessary to show that the products of the project can compete in terms of quality, price, distribution, advertising and other indicators.
This section needs to show why customers will buy products. It describes how the new product or service is supposed to be sold, how much to charge for it, and how to conduct an advertising policy. The specific details of the marketing strategy are often complex, complex and involve areas such as marketing alignment, pricing, trade policy, advertising, etc. In any business, when shaping projects related to sales and distribution, a detailed analysis of these factors is required.