A Business Plan That Is Guaranteed To Win Over Any Investor

Investment planning is the key to success for any investor. At the same time, it is important that planning is comprehensive and covers all aspects of the proposed activity.

The difference between a business plan and an investment project is that the former often acts as one of the documents of the latter, that is, its integral part. Very often, when implementing a small or short-term investment project, only a business plan can be drawn up.

Similarities and Differences

In general, the difference between an investment project and a business plan is that an investment project includes a large-scale substantiation of a wide range of tasks, including:

  • commercial ;
  • industrial ;
  • economic ;
  • social, etc.
  • On the other hand, a business plan can be viewed as a program of activities for a project that is in operation or is just being developed.

    The business plan contains:

    • the mission of the organization;
    • the goals of the organization;
    • the objectives of the organization;
    • the resources of the organization;
    • task executors;
    • key areas of work.

    The most important task of a business plan is planning and forecasting the further development of the organization in a specific time period. And now let's try to consider both documents in more detail.

    Investment project

    A ready-made business plan for a hairdressing salon with calculations

    Most new investment projects that do not have a credit history and sufficient collateral can be implemented only at the expense of their own sources or funds of private investors and funds. If it is planned to attract investors to launch a project, then the implementation of the project largely depends on the success of the presentation of the project to investors. But how do investors decide to participate in the project and what requirements do they put forward?

    How to write a business plan for investors? What to include in this document? What to consider when compiling it? What should it be in terms of volume or appearance? Let's take a closer look at this article.

    The first communication about a project with an investor most often begins not even with a business plan, but with an investment teaser, which is a short but capacious description of the project with a volume of 1-3 pages. The investor takes from 1 to 5 minutes to read it. If an investor is interested in a teaser, he will most likely ask for a business plan or project presentation with a financial model for further consideration. But in order to draw up an investment teaser, in any case, you will need to develop a business plan, because it will work out all the issues and nuances of the project necessary for drawing up a teaser.

    Business Plan Development Goals

    Today, no project can be implemented without a well-prepared business plan or feasibility study. You can talk as much as you like about the feasibility and forms of business planning, but it is difficult to argue with the fact that before starting to implement an investment project, you need to decide:

    • What market are we planning to operate in?
    • What unmet need is?
    • What problem does our product or service solve?
    • Who is our target audience?
    • What resources (people, money, time, connections) are needed to implement the project?
    • How effective and economically viable will the project be?
    • Where to get investments and when will it be possible to return them?

    A professionally written business plan gives a clear understanding of the ultimate goal of the project and the strategy for achieving it. The better the project is, the fewer surprises arise in the process of its implementation. A business plan is not created to gather dust on a shelf. A good project is a detailed roadmap!

    Business plans solve a variety of goals and objectives. In our practice, most often the development of business plans is necessary for:

    Let us dwell on the most common purpose of business plans - to attract investment.

    Investor requirements for a business plan

    The beauty industry is one of the lucrative industries. After all, people always want to look beautiful. It is not necessary to open a business class salon right away. Better to start with economy or medium class, then raise the level of the cabin. A hairdresser is not just a business, but an opportunity to make people more beautiful.

    For some, attracting investments is the only opportunity to bring their project to life, for others it is a transition to the next stage in the process of the company's growth and development. In any case, whatever the purpose of obtaining external support, you will have to prepare thoroughly for this. Therefore, the example of a business plan of an investment project that we have given, which will help to achieve the set goal, may turn out to be quite useful. You can easily find many other options in our extensive catalog following the link.

    A little about investments

    In a broad sense, investment is an investment of capital in any area. For example, in production, science, trade or research activities. Often, potential grant seekers are aimed at obtaining funds that will help them to re-equip their enterprise, open a new production line, and expand their sphere of influence.

    Sources of such funding may be:

    • the company itself;
    • the state;
    • banks;
    • foreign companies;
    • large domestic holdings.

    The principle of creating a business plan for a project, including, should take into account who exactly your request is addressed to.

    What is the essence of the business plan

    It's no secret that a business plan itself is a document whose purpose is to highlight such points:

    In addition, he must certainly represent a long-term perspective for the further development of the enterprise. A potential investor must clearly understand what exactly you are asking for money for, how much you want to receive and what kind of benefit awaits him personally in all this. Unfortunately, it is not possible to obtain the desired capital without such a well-prepared picture of the development of events.

    What to look for

    Most new investment projects that do not have a credit history and sufficient collateral can be implemented only at the expense of their own sources or funds of private investors and funds. If it is planned to attract investors to launch a project, then the implementation of the project largely depends on the success of the presentation of the project to investors. But how do investors decide to participate in the project and what requirements do they put forward?

    How to write a business plan for investors? What to include in this document? What to consider when compiling it? What should it be in terms of volume or appearance? Let's take a closer look at this article.

    The first communication about a project with an investor most often begins not even with a business plan, but with an investment teaser, which is a short but capacious description of the project with a volume of 1-3 pages. The investor takes from 1 to 5 minutes to read it. If an investor is interested in a teaser, he will most likely ask for a business plan or project presentation with a financial model for further consideration. But in order to draw up an investment teaser, in any case, you will need to develop a business plan, because it will work out all the issues and nuances of the project necessary for drawing up a teaser.

    Business Plan Development Goals

    Today, no project can be implemented without a well-prepared business plan or feasibility study. You can talk as much as you like about the feasibility and forms of business planning, but it is difficult to argue with the fact that before starting to implement an investment project, you need to decide:

    • What market are we planning to operate in?
    • What unmet need is?
    • What problem does our product or service solve?
    • Who is our target audience?
    • What resources (people, money, time, connections) are needed to implement the project?
    • How effective and economically viable will the project be?
    • Where to get investments and when will it be possible to return them?

    A professionally written business plan gives a clear understanding of the ultimate goal of the project and the strategy for achieving it. The better the project is, the fewer surprises arise in the process of its implementation. A business plan is not created to gather dust on a shelf. A good project is a detailed roadmap!

    Business plans solve a variety of goals and objectives. In our practice, most often the development of business plans is necessary for:

    Let us dwell on the most common purpose of business plans - to attract investment.

    Investor requirements for a business plan

    Want to know the top secret to a truly outstanding business plan?

    Of course you do, like many others. And you will recognize him right here, already in the 4th sentence.

    The main secret is your understanding of the ultimate goal of the business plan. Is it trite? Maybe. This alone is truly the foundation of any successful business plan. Do you know why you need it? What is the purpose of writing it? What exactly do you want from this set of words and numbers?

    Already think that you have learned everything that you "came" for? Do not rush to move on to reading the next article, you need to find out what to tie this main secret to.

    And now everything is in order.

    There are two real goals that an entrepreneur can pursue when writing absolutely any business plan

    1st goal: A business plan is a kind of business beacon for the entrepreneur himself. This is the roadmap that you will follow in developing the project.

    2nd goal: Business plan is a tool for attracting an investor.

    Why a business plan based on the first goal doesn't work in the knowledge sales market

    Because business on the Internet is a flexible structure. An entrepreneur cannot predict how the market will behave, how the product will be perceived, how it will act, how much money will be spent in general and the results that will be achieved in the project will be obtained.

    In such a situation, the business plan can act as a brake. When it will be necessary to make decisions in favor of the natural development of the business, the entrepreneur will focus on the previously drawn up business plan, will try to develop within the framework of the intended path. So there is a risk of missing and not implementing strategically important development actions.

    Based on the foregoing, a business plan that is created only to serve as an action plan for the development of a project can actually drag you to the bottom. Of course, everything depends on the leader himself. Then, if the leader did not lean and follow the trajectory of the business plan, then writing it was simply a waste of time.

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