Receive a PRACTICAL PLAN in 7 basic steps in 3 minutes to your email
The link will be sent as a message to your messenger
How profitable your own sewing production or mini-production will be for you in practice depends on many factors
Sewing production: Sales region
If you sew in one region with lower wages, and sell to regions with higher incomes, then your profit increases. Some of my students and I, at one time, moved part of the production to regions with lower wages in order to reduce the cost. It is not necessary to sew in the region where you sell. For many years this scheme worked in China, while salaries there were very low. Once we begin to analyze the factors that affect our bottom line, we have options for increasing revenue.
Classical scheme - Moscow and Moscow region. There are more sewing factories in the Moscow region than in the capital. The reason is the difference in staff salaries.
Niche in garment production
Another factor is the niche in terms of assortment. Someone is engaged in bags, someone dresses, someone light women's clothing. A niche is strongly tied to sales regions. In one region, prices for tactical backpacks, for example, may be low, they will not give you more for them, or units will be able to buy them.
In the capital, the price level will be much higher. In the “millionaire” the level will be lower than in the capital, but it will still be high. There are differences in geography. Different cities may have niches of different capacity. The farther north the city is, the greater the capacity of the warm clothing market. The farther south the city is, the greater the capacity of the light clothing niche. One and the same niche, one and the same direction of sewing production, in different cities in terms of capacity will differ by an order of magnitude.
The next factor is the price segment
Which of the three main segments do you work in? There are segments of economy, standard, premium. In any region, in any niche, we will have 3 price segments. Margins for these price segments will change dramatically. Quality will float and there will be a different assortment. The price segment that you work in greatly influences whether it will be beneficial for you in your sewing industry.
The sewing business provides endless opportunities for creativity and stable income. Sewing of clothes and accessories is always in demand in a wide variety of segments of the population, therefore, in this market, there will be a place for everyone who knows how and loves to sew, is ready to earn with his sewing skills. And those who do not have sewing skills can use their organizational skills in the creation and development of any sewing industry.
Features of the sewing business
It is important to understand here that the organization of a sewing production, even a small one, will require thorough preparation, a deep study of the specifics of the sewing business. To withstand the competition, you need to be able not only to correctly select equipment and personnel, but also to be creative in creating products.
At the initial stage, you should not be scattered in several directions. It is quite difficult to master and produce simultaneously three or four types of products for small businesses. Constant switching of workers to different types of actions does not allow them to concentrate on their quality performance. This negatively affects the production speed. Therefore, it is necessary to think in advance what is better to sew: the profitability of the sewing business is guaranteed with an emphasis on the production of products in demand.
As a business, the organization of a sewing production can be built according to one of the two models or combine them in a complex.
The first is based on the fulfillment of specific orders from companies and designers who are developing new products. Your task is to organize production, make tailoring according to ready-made patterns and deliver the products to the customer on time. No advertising and marketing costs.
In the second option, you go through all the stages of product manufacturing: study the market, develop and manufacture a product of your own brand, find sales channels. Here all the stages are important, but especially much depends on the correct choice of the target audience for which you will sew.
Where to start
Start a garment business by researching what types of garments are sold in the local region, what goods are in short supply. It is important to analyze the demand for the various types of clothing and other textiles that you might be making. Find out where, to whom, and how you can sell your products. Determine the number and level of the main competitors in the selected area.
Sewing business ideas for production
The result of a study of the sewing market should be a decision on the choice of the main direction. There are a lot of them, we propose to consider the main business ideas.
1. Sewing of wedding dresses. Experienced seamstresses and entire ateliers can make good money in the wedding business. The cost of a finished wedding dress ranges from 5 to 75 thousand rubles and more.
Opening a sewing production as sewing evening and wedding dresses will cost about 260 thousand rubles. This includes the cost of renting premises, buying basic fabrics and accessories, a minimum set of equipment, and a salary for seamstresses for 2 months. Payback comes with such investments in a year. Choosing this specialization, one must take into account that seamstresses must have high professional skills.
Garment manufacturing is a profitable business. How to start a sewing business. Equipment for the sewing workshop.
You can start your own small business with one sewing machine and a free room in the apartment. All you need to get started is to learn sewing, purchase an industrial sewing machine, if you have orders, you are guaranteed earnings.
But by properly organizing the sewing business and sales market, you can earn good money.
Equipment for starting a sewing business
Of course, you can open a sewing business right in your apartment, and this will be enough not to work for your uncle, but in order to make a good profit, over time, having gained enough experience and your own clients, you can open your own sewing workshop ...
Depending on what type of product you plan to sew, you will need to select the required set of sewing equipment, the standard set of equipment for the sewing workshop includes:
Industrial sewing machines, the most popular are models from such manufacturers - Juki, Minerva, Shunfa, Golden Wheel, Typical. (cost about $ 1000, used $ 300 - $ 500).
Circular cutting knife ($ 100).
Industrial ironing board with heating, steam generator and iron (600 $).
One-needle buttonhole semiautomatic device (2021 $).
Opening a sewing business is an opportunity for those who like to sew to realize themselves on a larger scale than creating clothes for their families. Even the lack of sewing skills does not make it impossible to open a business in the form of a tailor shop. In this case, organizational issues need to be resolved, and the hired workers will carry out the sewing work. A properly organized company will create a reliable source of income. In addition, you can develop a business and create more than one atelier, open a factory and organize a chain of stores.
How to start a sewing business
When the decision is finally made, then here you need to decide on the direction of the business. If your sewing business is created at home, then it will be individual sewing or production, but in small batches.
Creating custom products is a convenient way of doing business.
Actions for individual tailoring:
- take measurements from the client;
- clarify the nuances of the future product;
- get a prepayment.
Advance payment is a guarantee that an already finished product will be redeemed. If you go further this way, then it will take quite a long time to form a list of regular customers. A professional reputation is gradually being formed, which in the future will allow you to receive a stable income from regular customers.
A garment business from scratch, started by making clothes in small batches for sale at a point of sale, is risky. At the same time, it is much easier to get income, since there are more prospects for selling products than waiting for a customer. It is noted that tailoring in small batches is a space that is not limited by the client's requirement. Here the master embodies his creative and design ideas. Moreover, the work is not limited to private clients. Cooperation is being established with small retail outlets, trading platforms on the Internet. Promotion of your own business becomes possible by organizing an advertising campaign for the specified production and searching for suppliers with optimal prices.
First, you should familiarize yourself with what advantages a future entrepreneur will receive if he opens a tailoring business:
- There will always be demand for knitwear products, which means that this niche will only develop.
- Due to the fact that entrepreneurship requires specific skills and abilities, the number of competitive enterprises is not as large as, for example, in the food trade.
- A chance to show your own vision of products.
But at the same time, do not forget about the negative aspects that will accompany the sewing business:
- to create clothes in small batches, specialized equipment is purchased, premises are rented, raw materials are purchased - this will amount to significant financial costs in the form of initial capital;
- knitwear is seasonal consumption. This means that the production line changes to create products for different seasons.
Workshops for tailoring to order, repairing clothes, sewing underwear are now becoming more and more in demand. The main reason is the increase in the cost of labor in Eastern Europe, where until recently the market for the sewing business was concentrated. Due to these processes, orders are shifting towards the CIS countries, in particular - Ukraine, Belarus and Russia. This allows small Russian sewing enterprises to take orders not only from nearby territories, but also from abroad.
The main advantage of this business is its independence from the season. Each season has its own requirements for clothing, which makes tailoring always in demand. Along with this, it is important to apply various logos on clothes, sewing symbols, work with individual orders, etc. In addition, clothing repair itself is quite in demand.
The main market for the garment business is the local population (which is primarily relevant for the repair of clothes, small orders, etc.). However, the business is not limited to this, since with a sufficiently high-quality promotion, you can receive not only one-time, but also permanent orders from other regions.
Services to offer and choice of your specialization
The number of services that a sewing workshop can provide entirely depends on the production capacity of the enterprise. If there are significant investments and potential sales markets, it is possible to open a multifunctional sewing workshop, which will be engaged in sewing and repairing clothes, linen, various accessories and supplies. In the case of a limited budget, you should start a business with a specialization in a specific segment of the service. In this case, you should focus on the potential sales market. The simplest (in case of low competition) direction will be the sewing of children's clothing. It is always in demand, since buying clothes for children from parents is always in the first place, while preference is given to inexpensive domestic production from natural fabrics.
Among the services provided by the sewing workshop may be:
- Sewing children's clothing. The service is relevant, production is relatively simple, and requires professional skills and natural materials.
- Sewing casual / classic women's and men's clothing. Here you can tailor any clothing to order, including classic suits for men and women.
- Custom tailoring: overalls, maternity clothing, clothing for specific activities (sports, dancing), wedding dresses, prom dresses, plus size clothing. The direction is not the most demanded, since the demand for these goods is unstable, moreover, manufacturing requires special skills and qualifications, as well as the purchase of special materials. However, the price of such products is quite high, which makes it possible to extract significant profits from their production.
- Sewing linen. This category includes the manufacture of sheets, pillowcases, duvet covers, etc. It is less in demand than tailoring, and the products have a low price, but the production is simple.
- Sewing curtains, curtains, curtains. It is carried out according to individual orders, in the case of complex work and the use of expensive materials, it can bring high profits.
- Sewing accessories. The workshop can be engaged in the manufacture of bags, covers for various items (for seats, for tools, for equipment, etc.). Demand is not constant, so it is recommended to work on individual orders.
- Clothing repair. A demanded service that should be included in the list of services of any sewing workshop. Requires a variety of accessories and certain skills.
In addition, when positioning a company from the point of view of a certain brand (creating your own brand, working with a franchise), it is possible to serially manufacture clothes without working with individual orders. However, this requires certain investments in the promotion of the workshop.
Cost of equipment, materials and business profitability
Initial costs and potential profits, all other things being equal, will vary greatly when starting a full-fledged production hall and operating a home workshop.