How to develop your creativity? 5 simple steps everyone can follow

Handmade goods have become increasingly popular in recent years. Many housewives have already managed to create a real creative business in this field. Let's see where to start, how to organize and progress in this matter.

If you have a favorite hobby - sewing, knitting, felting, scrapbooking, making dolls, flowers and bouquets from foamiran, figurines from polymer clay or ceramic floristry, then you have every chance to start your own business on this field.

Why are handmade products becoming more popular?

• The general frustration that brands and average companies offer the same thing leads to a tendency to get more original things. It is for this reason that exclusive custom-made items are so popular.

• The emergence and development of various types of creativity is associated with the development of the entire industry as a whole. New products, tools, materials, styles and directions in creativity appear, which leads a huge number of people to engage in new types of hobbies, which, for some masters, grow into a real business.

How to find a creative business idea?

The creators of hand-made goods are mostly girls and women. And the target audience that buys handicrafts is mostly women. Most often, a business starts with an ordinary hobby, and then, when a large number of orders arrive and the prices of products rise, the hobby develops into a business. Where to start, what do you need, what is the mechanics of a creative business?

Since the main audience of the creative business is women, it is important to understand that working only for the sake of money may not bring the good result that you expect, and this will affect the whole process as a whole. Because self-realization is important for women. If you start learning how to create handmade products without personal interest, but just for the sake of making money, then it may turn out that you will not earn money at all.

1. To find an idea for a creative business, first you need to decide on the direction in which you will develop: soap making, kinusayga, deco patch, beading, floristry, embroidery, quilling, felting, candle making, carving, patchwork, macrame, scrapbooking, ceramic floristry, bouquets from foamiran.

When choosing a direction for yourself, it is important to focus on your own preferences and experience. What do you do best? What do you know more about?

2. At the next step, it is important to decide what exactly you will sell - finished products, materials for making products or your training in this type of creativity and share your secrets and practical experience?

In conclusion

The Internet is a great platform where creative people can realize themselves. Any artist can find ways to make money online. But in order to succeed in your business, you need to understand that you will have to not only create, but also solve business problems: search for orders, promotion, work with clients, etc.

If you want to monetize your creativity, you need to add responsibility and a lot of hard work to your abilities. Good luck!

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For meetings

The resource draws connection diagrams, "mind maps" - as their creators call them. Bright and amazing notes will decorate brainstorming, will allow you to classify and store information.

Add illustrations, follow the chronology of events, publish on the site. The service is free - edit records online, upload the result in several formats. The main thing is not to get confused.

The developer prompts the user to arrange entries into folders depending on the topic. There is a Business version that will establish teamwork, track the success of colleagues. The application has gained popularity - users of the worldwide network offer work with Evernote.

For inspiration

The extension is available for two browsers: Google Chrome and Safari. The blog Muzli deserves attention. Authors from around the world post creative notes, share experiences, talk about design, and give advice.

For those looking for something specific, there is a text search for one or more keywords. Designspiration offers to save pictures to personal collections, sort by theme and share with friends.


Learn about other people's experiences on how to generate creative business ideas. Read our article and finally create something of your own!

Business is what brings freedom and happiness to everyone.

The fact is that while doing his job, a person can only do what he likes, and not what his boss tells him.

Business cannot always be built on a classical and traditional basis.

Clothing stores, seasonal stalls or even a flower business are all extremely old ideas and there is a lot of competition in these areas.

It is much more promising to use creative ideas that are unique and not yet popular in the wider market.

Creative businesses generate genuine interest from buyers and are easy to promote through word of mouth or viral advertising.

However, before starting any kind of business, you need to figure out what you are going to do.

ways to generate creative business ideas

1. Encourage the subconscious.

If you try to learn new facts from unknown fields of activity every day or fall in love with a completely new hobby, you will learn how great it is to stimulate the subconscious.

  • devote more time to reading magazines and books you usually don't read;
  • spend as much time as possible listening to radio stations you haven't heard before; <
  • Watch TV you haven't watched before.

Creativity is not an innate intellectual ability, it can (and should!) be learned. Especially for Tsekh, the founder of the IKRA school Vasily Lebedev compiled detailed instructions on what to do in order to learn to systematically and quickly come up with useful creative ideas. For those who want to dive deeper into this topic, there is also a list of useful books in the material.

Creativity is not an abstract unit. It can be developed by pumping specific parameters. But before we get to them, let's define the concept. Creativity is the ability to create new approaches to solving problems, generate a large number of original ideas and express them in practical developments.

The need to create something original is found not only in creative professions. In the business environment, creativity manifests itself as the ability to see an original idea and monetize it. In education, the ability not only to teach knowledge, but to create an engaging lesson. In science and technology - the discovery or reinvention of processes and objects.

Example: In science, creative scientists change the paradigm. Einstein, without changing the rules of scientific thinking, looked at the problem from a new angle. Before him, it was believed that a constant is the speed of time. He also suggested that the constant is the speed of light. By posing the question in a paradoxical way ("What if the opposite is true?"), He changed the paradigm of thinking. And since then, the whole world has switched from Newtonian physics to Einstein's physics.

Accept that all people are creative. This is not an abstract phrase at all, but ten years of experience of IKRA working with people of completely different professions, from billionaire pensioners to factory workers, from the harsh security service of a bank to the director of the Norilsk maternity hospital. But each person has developed different components of creativity. And in order to decide what to develop for you, let's try to realize it.

Step Awareness

Let's start with a little exercise.

Time for 3 minutes. Think of 5 situations where you had to come up with something new and you didn't know where to start. It can be any process, even the most everyday one: from replacing the missing ingredient in a recipe to a gift to a friend.

Now write these situations on a sheet and read on. Writing practice is essential to developing creativity. And there are exercises ahead for working with your examples!

Step Diagnostics

Let's get back to the ingredients of creativity. You have understood exactly why you want to think in an original way. Where to start development?

American psychologist Alice Paul Torrance studied human creativity, development and assessment. Following his theory, we identify three basic criteria by which one can conduct self-assessment and begin to develop creativity. It is fluency, flexibility and originality.

In order to evaluate these criteria for yourself, timed 10 minutes and write down as many applications for the A4 white sheet as you can (or any other object, for example, a wooden ruler).

Crafts & Crafts - DIY Store in Action

The assortment includes tools and materials for hobbies: sewing, knitting, cooking, floristry, decor, etc. With an initial investment of 700-800 thousand rubles. payback can be achieved within 7-8 months.

The supply of goods will be partly provided by domestic producers, and the rest by suppliers from the EU and China. The company can operate in the format of a single pavilion, boutique, network of salons, online store.

The desire to tinker is brought up in people from early childhood: crafts in labor lessons, homemade decorations for the Christmas tree, dresses for dolls ... More often, over the years, the craving for creativity does not go away, but turns into a full-fledged hobby or even a profession.

At the same time, not all large cities of Russia have retail outlets that can offer beads and beads for jewelry, yarn for knitting, wooden blanks and acrylic paints for tea houses, stickers and scrapbooking paper, original flowerpots and dried flowers for ikebana, polymer clay and cookie molds.

This type of business is going through a period of formation in the Russian market, while large multi-profile retail outlets in the “do it yourself” format already operate abroad

Interesting fact! A shop of building materials, tools and garden equipment can also be considered a retail outlet in the "do-it-yourself" format, since they are used to repair and equip a home, create elements of comfort and coziness with your own hands.

Why might a DIY store idea seem relevant?

  • Such a business is not influenced by seasonal factors: creativity and handicrafts are relevant at any time of the year.
  • A wide client audience includes needlewomen who are passionate about a specific type of creativity, mothers with children; lovers of creating original decor items for their home, etc.
  • You can start a business from a small kiosk of 6-8 sq. m.
  • Since the mark-up on goods for creativity and handicraft is from 40 to 100%, the profitability of a point of sale can be 50-60%.
  • The store can be registered as an individual entrepreneur, which will allow counting on special taxation regimes.

Figure 1. The assortment of the DIY store should include goods for the creativity of professionals and amateurs in different price categories. Source: BusinessTop site

In order to open a store, you will need to find start-up capital in the amount of 700-800 thousand rubles. The possibility of using borrowed funds is not excluded, since with the correct organization, the business will pay off in 7-8 months.

An important point! The store can sell tools, materials, blanks. You can focus not only on retail purchases of art lovers, but also wholesale purchases of creative studios, children's circles, handicraft workshops.

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