How to come up with and launch a startup idea

Not everyone knows the exact meaning of the word "startup", but absolutely everyone associates this concept with something new, with some kind of breakthrough. The exact translation from English of the concept of Start up is to start, start, start. Every year, entrepreneurship in Russia is inextricably linked with this concept. There are entire communities on the Internet that teach this type of activity and tell you how to come up with and create a startup without investment.

What is a startup

In the professional language, a startup is a kind or type of business that uses not only fundamentally new ideas to generate income, but also operates according to a different scenario. For the first time, the concept appeared precisely on the Internet and was used by companies engaged in the latest technologies. The founders used a high-tech prefix for this business area.

In subsequent years, the term began to be used in all spheres of the economy. Startup business founders operate in a very different way. For example, IT startups are created for a very long time, sometimes for several years, and only after that they enter the market. As a rule, they are not designed for instant promotion and get rich quick.

For information! In fact, any businessman who introduces innovations into the basis of his activities can call himself a startup.

Ways to find startup ideas

Finding new ideas for a startup is far from easy. It is important to understand that startup ideas may not “shoot”. And the time, effort and money spent will bring zero at best, and sometimes "drive" a businessman into debt. Most often, startup ideas are based on the organizer's personal preferences. But this approach is not absolutely correct. Basically, a start-up startup has to solve some problem in the chosen market segment.

Early selection of a field of activity and identification of problems existing in it will provide a number of benefits. The start-up needs to be more attentive to all the imperfections of everyday life. At this point, an idea may arise how to change it.

You can turn your hobby into a business, investors are not needed here and, in principle, the city of residence of the performer is not important. The main thing is to find your client, and the Internet can become an excellent base. Almost all startups on the Internet start like this. The minimum amount of investment and a huge sales area - what could be better. Business projects and startups are almost always based on certain skills or knowledge of the creator.

Note! The inconveniences that arise in the usual, daily routine can give rise to an idea. For example, such ideas for an IT startup as the well-known virtual assistants "Alice" and "Siri" are the result of the progressive thinking of their creators.

The most interesting and most importantly not hackneyed option is to create something completely new. It requires imagination and the ability to dream. Why not try to be in the future and, based on the thoughts and ideas that come to mind, find a unique niche that will work thanks to this startup.

Business projects for a start-up for beginners from scratch

From time to time new terms appear on the market and quickly become popular. However, most people do not think about the true meaning of these concepts. For example, new entrepreneurship projects are often referred to as "Startups". Although they are not considered as such.

What is a startup

The word start-up comes from the English "start up", which means "to launch" in translation. The term refers to an innovative business that is capable of outstripping any enterprise in terms of growth rates. A startup is a "probe" of a business idea, tested in a short period of time by a small number of employees and aimed at survival.

The key to a startup's success is innovation. An innovation usually concerns the structure of an organization, a product, or how it is sold. When choosing a business idea, investors are usually guided by rapid growth, scalability, quick payback and innovativeness of the proposal. Google and Facebook are prime examples of successful startups.

Features of startups

It is very difficult to predict the outcome of a startup. And this is its main feature. The company may rapidly reach billions of dollars in turnover or not pay for itself, despite a solid investment in a startup. Features of projects:

  • Launch of a new product on the market. This approach gives a certain advantage to the new company over enterprises that produce a popular product (service). However, vague prospects make the innovation risky. Therefore, not every startup is successful.
  • The business idea should be interesting. The Internet is filled with free projects with minimal investment, making it easy to start any business. However, interesting startup ideas can be expensive.
  • The youth of novice startups. The average age of the creators of promising projects is 25 years.
  • Willingness to invest all resources in a startup. A startup is confident of success, even if more experienced entrepreneurs accept their idea with a condescending smile.
  • A team of like-minded people at first works on enthusiasm. Each startup participant is engaged in a separate area: development of production details, search for suppliers (investors, partners), planning of activities. They are confident that their project is viable and profitable.
  • Lack of money to implement the idea. The founders of the startup are actively looking for investors who will believe in their brainchild and the possibility of making a profit.

Types of startups

Projects are classified according to different parameters (product, growth rate or market share). Types of startups:

The difference between startups and businesses

Apple, Facebook, Google, SpaceX - all of these projects started out as simple experiments - these ideas seemed just crazy, but they still tried to bring them to life. Here are 20 more successful projects that their founders were involved in in addition to their main activities.

For many people, changing course is also a sign of weakness. This is tantamount to admitting that you don't know what you are doing. This seems particularly strange to me. I believe that a person who cannot change his point of view is dangerous. Steve Jobs has often changed his views depending on the situation, and I do not know anyone who thought he was weak, "- Ed Catmell writes in his book" The Corporation of Geniuses. How to manage a team of creative people. "

The Apple founder (and 20 other people, which we will discuss below) were not afraid to follow their ideas. Even Y Combinator - the most successful business incubator in the world - asks candidates to submit their side project idea when applying (and many are chosen to implement their idea, instead of the company's idea).


Do I need to have technical knowledge to start a business in this area? How about a business that deals with the discovery of new technical products? For Ryan Hoover, founder and CEO of ProductHunt, this has never been a problem. ProductHunt is a platform and community that helps people discover new tech products and interact with their team. Instead of struggling with the technical aspects of his side project, he just decided to do what he could:

How to get to know your user and make money from it

“I wasn’t an engineer, so I wasn’t going to invest time or money in building an entire site from scratch, but I could easily put together an email list. So I did. Using the mailing list, I invited several hundred investors, founders and my friends who, in my opinion, would like my project and who had a nose for technical products. "

A few years after launching the startup, ProductHunt has grown into a community of hundreds of thousands of users. AngelList recently bought ProductHunt for $ 20 million.


How has a social network for activists turned into a collective discount service for 45 countries and is estimated at $ 1 billion? And all this happened in just two years after the launch. Groupon's path to success is a bit strange and twisted. However, it defines the spirit of this startup.

The project was originally called The Point. The platform was aimed at bringing people together around a specific action. One day, the founder of the platform, Eric Lefkofsky, saw how users united in a large group to buy a product and get a discount. After that, the company began to develop already as Groupon. The 2021 economic crisis pushed Lefkofsky to launch Groupon in Chicago, and we already know the rest.

Many popular applications and technologies that are now actively used by people around the world were once humble startups. The main characteristics of a successful business project are originality and practicality. The very best startups combine these two qualities and are gradually gaining in popularity.

the best startups in Russia

The best startups in Russia are:


Popular online training service that helps everyone to learn English or improve their level. Now more than 14 million people worldwide use it. Each new "student" can be tested and choose the necessary level for himself, receive a set of exercises and teaching materials for mastering it. The application allows you to train comprehension not only of written speech, but also its listening comprehension. Study materials are provided in both audio and video formats.

LinguaLeo is an educational platform with game elements that allows you to learn linguistic skills from native speakers.

The animated lion mascot gave the service its name - Leo. The idea to use this particular character, lost in the jungle of knowledge, came to the developers on the exotic island of Koh Chang, where the founder and a team of programmers worked for about six months to create a new service. Five years later, the founder, Ainur Abdulnasyrov, entered the first hundred Russian millionaires.

Google listed LinguaLeo as one of the best Android apps in 2021.

LinguaLeo - Learning English can be fun

Doctor at work


Before talking about startup ideas, it’s worth mentioning what they mean.

Most people have only a basic understanding of startups. Therefore, someone thinks that this is the name for new resources on the Internet, others - that this is a business created by young people without experience.

There is some truth in this. However, the concept itself is broader.

A startup is a business idea that is based solely on the use of innovative technologies or the introduction of completely new products.

That is, the composition of the team and the format of the company does not matter (often startups begin to develop without being officially registered).

The main thing is for the team to help solve some problem of humanity by proposing something unique.

Also distinctive features of a startup are:

  • limited money to start;
  • starting from scratch;
  • most often startup partners were previously connected by some then relationships (worked together, studied).

And although the world learns about such companies at its very first steps, when the market position is not yet strong, only those companies that have already manufactured a product can be called startups.

Working hours or a "raw" project is only the basis for creation, but not the startup itself.

Characteristics of startups

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