Business plan presentation

For a company to become truly interesting for investments, such an important stage as the presentation of a business plan is necessary - its presentation to a potential audience, first of all, to investors. The further development of the project depends on how successful it will be, what financial instruments it will attract.

Why is it necessary to prepare a presentation for a business plan

During the presentation of a business plan of any company, investors and partners are convinced of the competitiveness of a business idea on the basis of clear calculations and a logical consistent justification of efficiency. With the help of modern technical means, a high-quality demonstration of the advantages of the presented product or service in comparison with competitors is carried out.

The presentation of a business plan clearly shows the attractiveness of the project, its strengths, convincing advantages and undeniable arguments. Its successful implementation is possible only in an atmosphere of mutual trust, goodwill, openness in interaction with investors at all stages, providing specialists with access to all the necessary information, providing an opportunity to participate in the life of the project.

Technical and design aspects of compilation

Microsoft Power Point program will make your presentation convenient, bright, maximally informative and memorable. The main success will depend on the competent combination of text with high-quality visual design. It is recommended to provide a moderate amount of text, supplemented with pictures, photos, graphs and diagrams.

It is especially important that the presentation design does not distract from the main content of the project. The background on which the text material and objects are displayed should have a calm color shade that does not interfere with the perception of information. It is better to use a large, understandable font without unnecessary pretentious elements, and keep the design of the slides in a strict business style.

Essentially, a presentation is an ideal combination of text, graphic and art elements that represent a single informational idea. Basic principles of presenting information on slides: brevity, consistency, meaningfulness. When demonstrating visual material, it is important to observe moderation, to remove already viewed pictures in time.

Investors will be interested in viewing product samples, showing photographs when it comes to services, colorful brochures about the company's activities. It is advisable for foreign partners to present materials with a brief description of the advantages and prospects of the project in English or their native language.


The information that is used to compose the presentation is usually contained in the executive summary of the business plan. During the speech, the guests of the event should receive brief but capacious information regarding a specific business idea and factors contributing to its implementation, the quality characteristics of the company's products manufactured or sold, its possible income and expenses, profits and risks.

Successful presentation: from goal setting to design subtleties

In the expert environment, an accurate classification of business presentations has not developed. Some are sure that presentations should always sell the company and its products, others - that in addition to selling, there are also informative presentations. The famous trainer Radislav Gandapas singles out “ritual” presentations that are very much like a toast and do not convey any emotions or information.

Mark Khlynov, general director of the esPrezo presentation agency, believes that whatever your presentation, the most important thing in it is a clear goal. Mark Khlynov tells the Kontur portal how to prepare a successful business presentation in a culture of fast information consumption. at.


Goal setting is the most important step in the preparation of any presentation. It is necessary to answer the question: why am I making a presentation? Do I have a goal to sell my services? Convince people of your own qualifications? Or do I just want to arouse public interest in a topic? The right goal always lies at the intersection of the interests of the speaker and his audience. What result will I get after the presentation, what will the audience get from my speech? The end result is not always a sale. For example, startups often make presentations to get investors interested and move on to the next round of negotiations. There are, for example, reporting presentations, where the main task is to tell about the result of a project or company and to inspire stakeholders and clients to continue working.

A presentation has three goals: to impress, convince and inspire.

During the preparation phase, it is important to understand the target audience. Ask yourself: What do the people who will listen to you want? It would be nice to know your opponents in advance, if, for example, you have to make a presentation at the highest level: what are they interested in, who lobbies your idea on the client's side, who, on the contrary, hinders its implementation. With this information, you can think in advance of a strategy for neutralizing "opponents" and establishing the first contact with supporters.

Allocate presentations for speaking and reading. In the first case, you accompany the slides with a speech, in the second, you simply send the presentation by mail or post it on the Internet. The main feature of the "correspondence" presentation is self-sufficiency: everything in it should be clear without the author's explanations. All thoughts should be disclosed, so that, if necessary, additional materials can be attached to it: calculations in Excel, tables and graphs.

In the introduction, it is very important to establish first contact with the audience. There are many options. You can talk about where you have just been, how you got to the place. Recently, I conducted a training in a company and started with a story about my trip to Vietnam, showing photographs. The entry turned out to be successful. You can start your speech with a joke, but here you have to be careful: if there are doubts that you will be misunderstood, it is better not to risk it. I had one case when on the eve of Halloween a young man made a presentation with nails painted with black varnish. I wanted to show my creativity that way. Most of the audience were girls, and this made a negative impression on them.

Compliments are always well received. If the situation is not conducive to personal compliments, you can praise the environment: a building, a neighborhood, or even a projector.

If we are talking about a presentation for reading, then I advise you to thoroughly approach the title slide. Imagine a client opens a presentation and there is nothing other than your first slide. You need to immediately grab his attention: give a short thesis (what, in fact, the presentation is about) and a beautiful visual element. Do not insert abstract images that do not support your thesis.

I came across a presentation of an advertising agency for a cosmetic company: there were abstract illustrations presented on the slides - lipstick, powder, mascara. What for? All this only distracts the reader from the main idea: he is trying to understand why there is lipstick here when it comes to the company's financial results? Doesn't understand, loses interest, closes the presentation.

Sooner or later, any company needs an effective business presentation. Someone needs a one-time marketing product, but for someone, making presentations almost becomes a daily routine.

In this article, we have collected all ABSOLUTELY all information about creating and ordering business presentations, as well as about the nuances and secrets of competent development of materials.

What is a business presentation?

A business presentation or sales presentation, or even a marketing kit, is material used to attract the attention of a target audience to a specific company, service, product or offer.

Presentations can be sent by e-mail, handed out in person, or used as accompanying material during a public presentation.

What kinds of presentations are there?

When creating a presentation, first of all, it is necessary to build on its goals. Unfortunately, there is no single presentation format for all occasions. For a specific purpose or for each individual event, you will most likely have to create an individual project.

  • Corporate presentations are materials developed for companies in order to show the strengths of an organization or brand, to demonstrate the terms of cooperation.
  • Selling presentation - can describe the company as a whole, a separate service or product, and the structure of such a presentation is built in such a way as to encourage a potential client to leave a request and purchase a product or service.
  • Presentations for speeches are a separate type of presentations where slides are adapted for broadcasting materials on any projector and to any audience.
  • Image presentations are unique promotional materials developed in the StoryTelling format to enhance the impact of the presentation on the audience.
  • Advertising presentations - slides created as part of advertising campaigns, promotions and events that help increase awareness and attract more consumers.

What are the elements of the presentation?

Generally, a presentation is quite flexible material, and you can tell in it about anything and in any way. But, based on experience, let's say that in 90% of cases, all presentations from corporate to image include the same elements.

Ready Presentation Formats

Presentation for a lesson in the discipline of EP. 5. Fundamentals of Economics Development of a business plan for a small enterprise


Slide captions:

Lesson topic: Development of a business plan Teacher A.S. Savostyanova

Lesson objectives 1. To form the students' understanding of what a business plan is, to acquaint them with the structure, content, rules of execution and writing of a business plan. 2. To develop students' economic thinking, skills and abilities when developing a business plan. 3. To foster independence, initiative, enterprise, responsibility.

B AND Z N E S independent, proactive activities of people, carried out at their own expense, on their own behalf, under their own responsibility, at their own peril and risk.

A BUSINESSMAN is a person who does business.

SMALL ENTERPRISE commercial enterprise of any form of ownership, where there is a limited number of jobs, and a small volume of products.

INVESTMENTS long-term capital investments in enterprises of various industries, entrepreneurial and innovative projects

INNOVATIONS innovations in the field of engineering, technology, labor organization, management.

VENTURE ENTERPRISES are enterprises, firms engaged in applied research and development, the introduction of technical innovations.

INVESTOR is a contributor, i.e. a legal or natural person making investments, investing their own, borrowed or other funds in investment projects.

VENTURE CAPITAL is the risk capital invested in a business.

Presentation of a business plan: purpose + 4 main functions + design and technological nuances + 9 priority points of the plan + 7 programs for registration + instructions and recommendations for working with PowerPoint + 15 tips for effective presentation + typical mistakes and their ways avoidance.

A business plan is a necessary tool for any entrepreneur, regardless of the stage at which his business is - formation or development. It helps you to correctly prioritize, achieve your goals.

Presentation, however, plays an equally important role in achieving success. Therefore, it is so important to make a lot of efforts to present it attractively and interest investors. This article will discuss why you need a presentation of a business plan, and how to write it correctly.

Purpose of business plan presentation

Presentation of a business plan is a clear demonstration of the strengths and weaknesses of the company, the advantages of the service / product, the degree of competitiveness, when the effectiveness of the project is justified with the help of accurate calculations and forecasts.

It is classified as marketing and PR tools. The main goal that the authors of the presentation adhere to is a solemn, spectacular presentation of the project, its plan to attract the attention of creditors, media, buyers to the business.

During his speech, the speaker adheres to the goal of convincing the audience of the success of the implementation of his plans, the feasibility of funding activities, long-term cooperation.

Based on the information provided, the following presentation functions can be distinguished:

  • Full presentation of information.
  • Attraction of investments.
  • Building strategic relationships with creditors.
  • Establishing friendly, trusting interaction with the public, potential consumers.

Design and technological nuances of preparing a presentation of a business plan

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