Business concept examples

The first and obvious answer is to make money. But what happens to an ordinary person who unexpectedly gets a lot of money? Sooner or later, not a trace remains of this money. Consequently, money alone cannot make a person wealthy. Until you mentally remove your personal financial ceiling, you should not wait for an improvement in well-being. From the question "Why do you need a business?" we are starting a series of articles on starting your own business. It will be useful to those who want, but hesitate to start for a long time. You will find the answer whether the goal is to open a business for you at this stage of your life or imposed from outside.

Bad business idea

The thought of his own business rarely occurs to a person who is doing well at work and in the family. Even the very question "why do we need a business" is unlikely to arise. Moreover, there are good examples of moving up the career ladder in someone else's business. Sometimes you can really become a top-class professional and find your place in a large corporation, solving material issues for many years to come.

Going into business for the sole purpose of solving personal financial problems is not the best solution. In times of great upheaval, when people were left without work and the opportunity to feed their families, some of them managed to create a successful enterprise. We can say that such people had no other choice and had nowhere to retreat. Under serious pressure from circumstances, they had to change their way of thinking and acting, which ultimately brought results.

  • money itself is a bad goal

Today, the issue of survival is not so acute and it has become more difficult to get such motivation from the outside. Most likely, you will experience failure and disappointment. Presenting money as a sole purpose and not receiving it in return for your efforts can permanently discourage the desire to build a business. Therefore, first you should make an informed choice, the result of which will determine your future life. Why do you need a business for you?

Security or Freedom

The main choice that values ​​all people on earth is the choice between security and freedom.

The absolute majority chooses the first option and seeks protection from the state, employer, pension fund. For these people, important concepts are work, salary, vacation, pension, social package. All this gives a feeling of stability and security. But what is it worth when you are suddenly fired from your job?

Benefits Comparison Table SecurityFreedomFree Income Unlimited Income Vacation 1-2 times a year Vacation at any time Paid vacation Growing income even if the owner is not present Social package Most expenses are at the expense of the company Career Ability to create assets Pension (living wage) High income p from assets and investments

The reverse side of the security medal is the transfer of control over your life to strangers. And the more control we give, the more severely we demand security guarantees from our masters.

It is this contradiction that makes the difference between employees and employers. With a performer's mindset, it is impossible to move into the camp of business owners. All the old "baggage" will have to be left outside the door.

Create a concept for your business

However, even if it seems paradoxical at first glance, the concept has the greatest meaning for its author. One often hears from aspiring entrepreneurs that the idea of ​​the enterprise they are organizing is perfectly formulated in their head, and therefore no written presentation is required. In reality, only certain elements of the project can be kept in the head, while successful development requires a detailed, carefully worked out plan, that is, a concept.

Content of the concept. In general, the concept should consist of the following blocks, within the framework of which the founder of the company actually gives answers to the following questions:

o What exactly will the newly opened company do and how will its proposals differ from those of competitors?

o How is it justified that the proposed business will be developed by this particular founder (s)?

o How do the founders of the firm plan to find their clients?

o What are the prospects for the development of the company?

o What investments are required to start a firm?

o What is the source of this investment?

Let's take a closer look at each of the questions that should be answered in the business plan, concept.

What will the newly opened company do and how do its proposals differ from those of competitors? This question is fundamental and, in answering it, the founder of the firm must state in which area specifically, in which niche and how exactly the created firm will work. First, you need to make a list of all goods or services that are supposed to be sold. A list of potential consumer groups must then be made. This list should be drawn up not at the level of specific names and addresses, but at the level of categories of potential consumers. For example, the creator of an engineering bureau must indicate firms in those industries that may theoretically need his services, and an entrepreneur who has taken on the creation of a restaurant must think over the question of whether his brainchild will become a fast food point or whether visitors will come to him with that, to spend the evening, etc. After choosing a niche and identifying potential customers, it makes sense to think about the partners of the company with whom it is going to work. This question is extremely important, since the quality of the work of the partner firm also depends on how the goods or services of the newly created firm will be perceived.

Having outlined the circle of partners and potential clients, the entrepreneur should think about the mechanisms of interaction with them. In particular, it makes sense to think in detail and reflect in the business plan several of the most typical technological operations carried out by your company, as well as the procedure for their implementation in specific circumstances and with specific participants. For example, the founder of a wholesale trading company must describe in detail the entire process of receiving goods, their customs clearance (if necessary), warehousing and further shipment to customers. Of course, the reality will differ from the ideas set out in the business plan, but those who use the proposed methodology will face fewer surprises in the future.

Entrepreneurship and business are not within the power of everyone. As you know, a person has two cerebral hemispheres, one is responsible for logic, the other for creativity. It is generally accepted that businessmen are cold people, endlessly counting money. But this is only a myth that this article will dispel. In general, business is about personal growth, development, motivation, creation of a high-quality competitive product or service. If an entrepreneur believes in his project and makes every effort to achieve success, everything will work out.

What is business thinking?

Business thinking is the ability of a person to think for the benefit of his own business, knowledge of how to develop it, improve it, get the desired income and translate ideas into reality. Only a logical or just a creative approach is not enough. For example, web developers may lack the creative ideas to package a business beautifully. In the same way, it can be difficult for artists to think of a promotion strategy for selling their own paintings. A holistic understanding, a desire to develop and a willingness to perceive new information create a complex business mindset.

How to develop a business mindset

Start with personal development. Train yourself to watch motivational films, various interviews with successful people, read practical motivational literature, listen to podcasts. The main thing is that all the skills you learn about, try to apply the next three days after familiarization. If the information received was not used for the good during the first period of acquaintance, it will pass by you, and you will no longer be able to implement it. Try to act, take at least small steps to achieve the goal. For example, in the book "Magic of the morning" it is said that getting up early provides the best activity. Waking up at 6 am, you can enjoy the very "magic of the morning", tune in to business and have time to do more than you could.

At the same time, keep your head up and give yourself a little relief. Try yoga and meditation. Such practices rejuvenate millions of entrepreneurs around the world. The author of My Productive Year, Chris Bailey, writes that meditation is his indispensable assistant, he tries to devote time to this every week.

Differences between conventional thinking and entrepreneurial thinking

A person cannot be born a brilliant entrepreneur. Formation of business thinking takes a long time and for many entrepreneurs it takes place in stages. Returning to the topic of the hemispheres, we again note that not all people can develop certain qualities in themselves. a hurried entrepreneur knows his business better than anyone, is always ready to defend it, present it to people. He is not afraid of difficulties and conflicts, he is not afraid to invest in the development of his business, to experiment, to attract new investments. An experienced businessman most likely believes in visualization and the power of self-will.

We invite you to test yourself and answer the questions, how developed your business thinking is:

  • Do you watch such films or TV series? If these are only monotonous sitcoms, it's a bad thing. Entrepreneurs are fond of popular science, science fiction or detective TV series, where logic is turned on while watching.
  • What business books do you read? If reading is your Facebook feed, you need to do something. Educational books, business literature, classics - all of this is now in the public domain on the Internet. Download to your phone and read along the way.
  • What content are you consuming? You can watch the talent show for fun in between development programs, interviews of successful people and webinars. Entrepreneurs value their time very much and do not allow information noise to completely absorb their attention.
  • Do you play business board games? This is a great tool for developing logical thinking. Many games focus on the mental process. Spend less time playing trinket phone games and try to gather a group of friends for Monopoly.
  • How often do you travel? Business tourism helps many businessmen to develop their inner world, open up new horizons of knowledge. It's not even about trips abroad. Do you walk in your city? Explore new places and establishments. Who knows, maybe by visiting the opening of a new restaurant, you will meet interesting people who will help you develop your business. Get out of your comfort zone, walk down the street with your head held high and don't be afraid of adventure. The world is so huge that you can't even try to explore it.
  • You are willing to pay for master classes and business trainings. A real businessman knows the value of information. If this is a really worthwhile lecture, he will not skimp and pay for the entrance, because the data obtained will bring him even more profit.
  • What kind of music do you listen to?

Ways to develop business thinking

We have selected the main ways of developing business thinking, these include business educational literature, board business games, various courses and business intensives, business tourism and music.

Business literature

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