An example of a business plan for an economy class hairdressing salon

Summary of a beauty salon project

The goal of the project is to open a beauty salon in Rostov-on-Don, capable of providing the city's residents with high-quality skin, face, body care and hairdressing services. The calculation of the financial model was made for a beauty salon located in the Soviet district of the city of Rostov-on-Don. Potential clients of the salon are city dwellers with average income, mainly women from 25 to 40 years old and older, as well as men and children.

The main services of the beauty salon are:

Hairdressing (men's, women's, children's haircut);

Manicure and pedicure (care, extension, design, correction);

Cosmetology services (skin care and face cleansing, eyebrow care, eyelash care, epilation, make-up removal, peeling);

Sale of cosmetics.

To implement a beauty salon project, RUB 1,687,700 will be required. start-up investments. Part of the investment budget is planned to be attracted at the expense of credit funds, which will amount to 200 thousand rubles. The implementation period for the investment stage of the beauty salon, including obtaining permits, repair and redevelopment, the purchase of equipment and consumables, is calculated for the period from March to May 2021. The start of sales is scheduled for June 2021. Reaching the planned sales volume with 30% load - 4 months.

Industry and company description

The goal of this project described in the business plan is to open a beauty salon that meets the principles of highly professional service in Rostov-on-Don. Clients are offered a wide range of services in the following areas: hairdressing (haircut, styling, coloring, chemistry), manicure and pedicure, nail extension, cosmetology, massage.

According to the marketing agency Global Reach Consulting, the volume of the beauty salon market is assessed as rapidly growing. The largest concentration of beauty salons exists in millionaire cities - in Moscow, St. Petersburg, Novosibirsk, Krasnoyarsk. Rostov-on-Don, according to 2GIS experts, holds the 5th place in terms of the number of beauty salons. There are 77 salons for every 1000 women. The growth in the number of beauty salons can be attributed to an increase in demand for their services.

According to Reports and Reports, the number of women attending beauty and beauty salons for 15 years from 2021 to 2021 increased from 4% to 40%. Visiting salons is no longer associated among the population with expensive services for the elite; services have become available to a huge number of people from the middle class. The acceleration of the pace of life, as well as the need for quality services, forced many women, instead of putting themselves in order at home, to turn to beauty salons, which is much easier and more convenient.

A person wants to look good in any situation. And to create a perfect look, you can simply make a good haircut. Moreover, this is equally true for both men and women. If you have the talent and desire to make people beautiful, then this activity should be properly organized. Not sure how to start a hairdresser from scratch? We offer professional advice on creating such a business.

Help! Today a hairdressing salon, responding to the needs of the consumer audience, must offer an extended range of services. That is, in addition to the hairdresser, it is advisable to organize a workplace for a cosmetologist and a manicurist in the institution. Practice shows that 3 types of services are the minimum offer for a profitable enterprise of this kind. And it is better if this list includes 5 items.

Tip # Location depends on the size of the cabin

Before you open a hairdressing salon, you need to really assess your financial and physical capabilities. With this in mind, a place for a hairdresser is chosen, namely:

  • It makes sense to open an establishment for VIP clients in the city center with a large flow of people. It employs top-class masters, offers exclusive procedures, which explains the high cost of services.
  • Economy class hairdressing salon will be in demand in the residential area. The correct decision is to locate such an establishment in the area where the hairdresser lives, and usually "stuffed" clients live right there. It is worth paying attention to the number of storeys of houses, the more multi-apartment high-rises nearby, the greater the profit.

Help! An economy class hairdressing salon (beauty salon) can be opened on the ground floor of a residential building if there is a room with a separate entrance taken out of the housing stock. At the same time, we draw your attention to the fact that it is impossible to use the basement for these purposes, although it is suitable as an auxiliary room for storing various things (except for flammable).

Tip # Define the format of the barber shop

This item, in principle, is considered simultaneously with the determination of the location of the salon. The format of the institution depends on the list of services offered:

  • Haircut - female \ male.
  • Stacking.
  • Performing hairstyles.
  • Dyeing hair, eyebrows, beards.

In this case, we are talking about an economy class hairdressing salon, but with an increase in demand for additional services, the offer can be expanded. For example, for a small surcharge, you can offer a master visit to your home to serve a client before an anniversary or wedding.

Tip # The fewer documents the better

The amount of required documentation depends on the selected taxation system, and is also determined by the form of ownership of the service company. Usually, a hairdresser is an individual entrepreneur. The explanation is simple: register faster, there are less duties, taxation is more profitable. You can find out what documents an IP hairdresser will need on our website, in the articles-instructions for starting a business in the field of individual entrepreneurship.

Help! You do not need to obtain a license to open a hairdressing salon. This also applies to the provision of manicure / pedicure services. But you still have to get permission from Rospotrebnadzor and "firemen".

Hairdresser is one of the most sought-after and ancient types of commercial activity, as in any economy and any government, a person needs to get a haircut, shave, and look good. For a woman, a hairstyle is an opportunity to highlight her dignity, her unique style and personality. You can organize a hairdressing salon in any area of ​​the city, it all depends on the number of similar offers already available. The business plan of a hairdressing salon should include all economic calculations, organizational and promotional activities.

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Project Summary

An economy class hairdressing salon will be organized in a residential area, focused on the budget segment of consumers. The main competitive advantage will be the optimal price-quality ratio, the operating mode - from 9.0 to 21.0, without breaks and days off. The hairdressing salon will target the segment of consumers with low and medium income, the cost of services will take into account competitive offers. In the future, there is the prospect of consolidation and development of new directions.

Project Marketing

Market Overview

According to research marketing agencies, the market for hairdressing services in Moscow is growing every year (especially, active growth is observed in such administrative districts - North-Eastern Administrative District and North-Western Administrative District). The saturation of various price segments with hairdressers mainly occurs in residential areas, their lowest concentration is Ryazansky, Golyanovo, Kryukovo. The number of hairdressing salons in various regions (according to official statistics) is more than 22,000, and this number should also include the several times larger number of individual hairdressers who provide services at home.

The growth dynamics, compared to the previous five years, amounted to almost 400%, which indicates an increase in demand for such services, and at the same time an increase in competition in this direction.

General concept

Any commercial project starts with the development of a general concept. To be successful when opening a new hairdressing salon, you must choose a certain style that will dictate the design of the interior and exterior. The name should be combined with the main activity, be sonorous and memorable. In our project, a delicate "glamorous" style will be chosen, the price niche is economy class.

Target group

Nowadays, business has become one of the most reliable ways of such implementation, and the beauty industry has become one of the most demanded industries for investments by both entrepreneurs and their clients. In the article, we will consider the financial plan of a beauty salon, calculations, the percentage of profitability and the relevance of the idea will be shown. In addition, we will discuss the risks and give some useful advice to aspiring businessmen.

  • 1 Relevance of opening a beauty salon
  • 2 Project description
  • 3 How to arrange a beauty salon
  • 4 Choice and room design
  • 5 Equipment and furniture for a beauty salon
  • 6 Price of services for a beauty salon
  • 7 Recruitment
  • 8 Financial plan and profitability beauty salon
  • 9 What profit does a beauty salon bring
  • 10 Advertising and marketing of a beauty salon
  • 11 Possible risks
  • 12 Tips for a novice businessman <

Relevance of opening a beauty salon

Today people are increasingly trying to pay attention to external attractiveness. The ability to charm others is important not only in personal communication, but also in business relationships. Of course, grooming and presentable appearance play a role in the perception of one personality by others. In this regard, beauty salons enjoy permanent popularity, increasing every day.

It is known that the sales market is only 50% saturated, and according to forecasts of researchers in the sphere, the further rate of filling this market will be only 10% per year. At the same time, the beauty industry is not subject to fall during financial crises. For example, in 2021, new stores continued to open and operate despite the challenging market environment.

The relevance of the topic is also worth considering from a competitive perspective. The salon business is a long-established part of the service sector, it is widespread and developed. Beauty services are offered everywhere, and the variety of options means there is a lot of competition among organizations.

However, it is important to understand that every successful salon is designed for a specific audience. If, when forming a business, you clearly formulate the answers to questions regarding customers and interaction with them, the necessary contingent will use the services of the institution for a long time or on an ongoing basis. In addition, in the age of technological progress, the range of possibilities of the beauty industry is expanding. New equipment is being created, the field is in a state of rapid improvement and improvement.

This means that the chance to stand out from the competition becomes more affordable. Cutting-edge technologies help to be creative in services, focus guests' attention on certain advantages of the organization bypassing rivals. The incentive for opening new salons lies in the eternal demand for the service, therefore the importance of studying the financial plan for the development of a beauty salon is high. We can say with confidence that the success of a beauty salon project depends on the approach with which an entrepreneur starts working on an idea.

Project Description

Next, a ready-made business plan for a beauty salon located in a large city will be considered. The project is aimed at residents with average wages and living in a residential area. Typically, the services of such an organization are provided to middle-aged men and women, and less often to children.

The services include hairdressing and cosmetology options, pedicure, manicure, artificial tanning services, working with face and body skin and selling beauty products.

Financial model of a beauty salon

Brief Investment Memorandum

Today, people are increasingly striving to have a beautiful appearance. This is becoming a great incentive to open new beauty salons. From the point of view of demand, the salon business is highly promising. The business plan for opening a beauty salon indicates the possibility of attracting a large number of clients, subject to certain conditions of professional management.

The goal of the project: making a profit by providing the population with beauty services.

The main success factors for a beauty salon:

  • The steadily increasing desire of Russians to Western standards of beauty.
  • Improving the service.
  • An increase in the number of services
  • An increase in the number of male clients (1/4 of the salon visitors are men).
  • Possibility of attracting high-class specialists, training in the best foreign workshops.
  • Understanding the difference between home care and professional beauty treatments in the salon.

The initial investment amount is 805 600 rubles.

The break-even point is 3 months.

Payback period - 12 months.

Average monthly profit - 111,600 rubles.

Description of business, product or service

Salon business is a fast growing area.

A budding businessman should know that in a newly opened salon it is not necessary to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

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