Why is the croutons business attractive?
In Russia, crackers have been produced for a very long time. Mainly large companies are represented on the market. But small manufacturers also have a place on store shelves, the main thing is to find their own niche and offer consumers something special.
The production of rusks as a business will require a detailed project. A clear plan will help you calculate the costs and think over the marketing policy of the future enterprise.
Start with branding
Do not rush to buy equipment and hire a technologist to draw up a recipe, first come up with the name of the croutons and the packaging design. It is better to entrust this matter to specialists who, having analyzed a specific market and consumers, will offer the best options. The packaging of crackers will depend on the work of designers - a real scope for creativity! Bright colors, readable fonts, attractive pictures on the packaging - this is what attracts customers to this or that product.
Don't have money to hire qualified specialists? Well, you have to get creative on your own.
The task is greatly simplified if you plan to sell crackers by weight. This option, with the development of large supermarket chains, is quite popular among entrepreneurs. You don't have to invest in branding - and this is a significant part of the budget.
What's with the assortment?
In the business plan for the production of crackers, include a list of those types of crackers that you will be producing in the future. A qualified technologist will help here, who will think over the recipes and develop a product line.
It is important what kind of bread you will work with in the future.
The following types of crackers can be distinguished:
- from wheat bread,
- from rye bread.
Each product has its own fans, and therefore, focus on each customer, releasing all types of crackers.
The production of food products, which belongs to the snack group, is now rapidly gaining growth and is popular in most countries of the world. One of the varieties of goods that such an industry can produce are various types of crackers, which are very popular in our country. Despite the large number of potential competitors, a business in the production of crackers in Russia may well bring good income even to a novice businessman.
Why exactly the production of rusks
So, making crackers - how can this business be of interest and what are its positive aspects? Among the obvious advantages of such activities within our country are the following:
- High demand for this type of product - at present, in terms of sales, it already significantly exceeds chips, which have always occupied one of the first positions in sales of snack group products;
- A relatively uncomplicated manufacturing process that does not require special parameters of the premises, remoteness from residential areas and is not associated with harmful emissions;
- Low price of equipment. In order to buy equipment for the production of croutons, you will need an amount of 300 thousand rubles, which is currently quite acceptable for many people who have decided to use their savings and start their own business;
- Fast payback period. According to statistics, its average duration is from 6 months to one and a half years.
As for the shortcomings, one of the main disadvantages is high competition - in the Russian Federation and in neighboring countries that import their products to us, there are a lot of enterprises that have mastered the production of crackers for beer, with various additives, of various shapes and composition.
Actions required to set up a croutons business
- Calculation of approximate volumes that are planned to be produced;
- Determination of the type of product and production technology;
- Selecting a settlement in which it is planned to open rusks production plant;
- Business registration, obtaining permits;
- Searching for premises for production, renting it or purchasing it;
- Selection of equipment by volume of production , as well as the amount of funds that you are willing to spend. Purchase of devices and lines, installation and trial run;
- Determination of the required raw materials and auxiliary materials;
- Personnel selection;
- Establishing sales of finished products.
Possible types of products
At the moment, when opening such a business, it is possible to produce the following types of crackers:
- By the type of raw materials from which they will be produced:
- Depending on the type of croutons addition:
- Sour cream and greens;
- With the taste of cheese;
- With the taste of mushrooms;
- With the taste of aspic and horseradish, etc.
Determination of the planned volume of output and the area for placement will depend on the amount of funds available, the place of residence of the entrepreneur, the presence of competitors and other third-party factors that may affect the cost and return on investment of the entire enterprise.
The fast pace of modern life, which is constantly increasing from year to year, requires the maximum return of physical and moral strength from humanity. It's hard to stay afloat sitting on a soft couch at home. So people have to hurry, run and hurry, not looking around and sometimes not having time to dine on time.
Snacks are popular fast food
An active lifestyle has created a need for foods that you can eat on the go without spending a lot of time on it. This is how snacks (from the English Snak - light snack) appeared and quickly gained popularity. They are small dry food packaged in small portions in convenient packaging.
Potato chips, cereal flakes, various nuts, salted fish, dried fruits and, of course, croutons are among the fast food products. This snack product did not become a big discovery for the Russian consumer. He simply moved from domestic cuisines to the civilized market, where he very quickly gained popularity and love of a large number of fans.
Making snack rusks is a profitable business
The technology for the production of crackers is not very complex and provides a high economic effect. The raw material for the production of snacks is bread baked from wheat or rye flour. Depending on the initial product, the production of one hundred grams of ready-made crackers will require about one hundred and forty grams of bread, a little spices and vegetable oil. Even for an uninitiated person, it is quite obvious that the benefits from the production and sale of crackers are quite large.
Equipment for the production of croutons is available at a price to any beginning entrepreneur. A start-up capital of one hundred thousand dollars and a production facility of up to one hundred square meters will be sufficient for successful work. It is very important that the enterprise has a technologist for the production of rusks. The quality and taste of the products produced largely depend on his experience and skill level.
Having established regular sales of goods, constantly supporting an aggressive advertising campaign, you can return the money spent in six months.
Focus on consumer demand
Any bakery is faced with a constant problem - the need to process unsold or low-quality products. Equipment for the production of croutons is the best way out of the situation. The basis for the production of this popular product is ready-made bread. Dried baked goods are best suited for this purpose.
The disadvantage of large-scale production of demanded products is the laboriousness of improving the technological process. Consumer tastes are highly variable, and therefore, to be successful, manufacturers need to constantly focus on changing taste preferences.
Large enterprises are not very agile in operational changes in production orientation. Regularly researching demand and quickly responding to new trends in food fashion is within the power of small mobile enterprises.
Initial investment - 1,000,000 rubles.
Market saturation is high.
Difficulty starting a business - 6/10.
When drawing up a business plan for the production of rusks, every entrepreneur will face the problem of competition. And it cannot be said that hundreds of factories are functioning today, just a large share of sales belongs to the giants of the market, which have been functioning for a long time and have won the love of consumers. But this problem is completely solvable if you offer customers a quality product, since even large companies have problems with this.
In the absence of impressive capital, the production of rusks as a business cannot be immediately brought to regional sales markets - it is better to start with local ones. This will be much more likely to recoup all the costs sooner. What does an entrepreneur have to foresee here?
The nuances of designing a future enterprise
Both the manufactured products and the room that is used for work must comply with the standards established by the SES.
Specialists of the sanitary services (district and regional) check the composition of the crackers and the raw materials used, approve the range of products planned for release, and analyze control samples. If all quality indicators are normal, the entrepreneur is given the go-ahead to release the product. In order to further cooperate with large interregional customers, it is better to certify the produced croutons.
The development of an attractive packaging design is still ahead, and the name of the crackers will make the entrepreneur think, because the profit will directly depend on the marketing policy. Similar questions can be assigned to companies that specialize in branding. Here you should immediately prepare for serious spending. But there are options to save money. For example, there is a practice when crackers are not packaged, and the goods themselves arrive at wholesale warehouses or directly to a store in bulk. Thus, it is possible to significantly reduce the investment not only on brand building, but also on the purchase of a filling machine.
Range of products
In order to satisfy even the most demanding consumer needs, thereby attracting large profits, it is important to supply different types of croutons to store shelves.
Rusks are a favorite beer snack. In addition, this ingredient is found in many salads. Therefore, buying equipment for the production of rusks, you will not go wrong. There will always be demand for these products. After purchasing special equipment, you can start the production of high quality rusks.
Bread croutons production technology
The technology for the production of rusks is quite simple, so the purchase of equipment does not require large expenses. The production process includes several main stages:
- Slicing bread.
- Fry it in an oven or oven for 10-15 minutes.
- Adding spices and other additives that give the breadcrumbs a special taste.
- Holding with cooling.
- Packaging of ready-made crackers.
Croutons are mainly made from wheat or finely porous bread, to which rye flour is added. Taking into account the formulation used, the consumption of raw materials may vary. But on average, from 130-140 kg of bread, 3-4 kg of spices and additives, 30-40 liters of butter, about 100 kg of crackers are obtained. Some manufacturers do not use ready-made bread, but are engaged in baking it on their own. Flour and sunflower oil are usually bought on the domestic market, but spices and other food additives, including seafood, are imported from abroad.
Technical equipment of production
The line for the production of crackers in the minimum configuration is as follows:
- Bread Slicer. Its cost is approximately 90 thousand rubles.
- Oven. This equipment for the production of rusks costs about 40 thousand rubles.
- Cube cutter. The cost is 70 thousand rubles.
- Automatic packaging machine for finished products - 250 thousand rubles.
It is worth noting that if you plan to bake your own bread, then you will additionally need a baking device. But, according to experts, this equipment for the production of rusks at the initial stage of starting a business is impractical to buy. It is much more profitable to buy ready-made bread from third-party enterprises.
The choice of devices and apparatus is quite wide, so the choice of equipment for the production of rusks should be based on the concept of your business and your capabilities. Prices can vary significantly, and do not forget that the amount required to start the production of crackers should include approximately 7% of the cost of equipment for commissioning.
How to save money on purchasing equipment
At the stage of equipping the future production line, it is, of course, possible to reduce costs, but it is important to remember that the quality of the products largely depends on the quality of the equipment. If it is not possible to purchase high-performance machine tools of European brands, since their cost is very high, you can buy Chinese-made equipment - it does not really differ in quality, and its price is much lower.
In addition, if you agree with customers, you can refuse to pack ready-made crackers, thereby saving on the purchase of an expensive filling machine. In this case, the finished product is manually filled into special bags and sent to customers. Of course, it is unlikely that it will be possible to sell crackers to large retail chains in this way, but private customers will be happy to buy your products by weight, provided that their cost is reduced.