Business idea: salad production
At the same time, the turnover of this industry is growing by 25% every year, so you better hurry up if you intend to implement any idea on food (you can see a list of other food business ideas without large investments here). It should also be noted that the highest demand is for products of a higher price category (from 250 rubles per kg). This is due to the reluctance of people to spend time cooking salads, because it is better to buy immediately prepared and, what is important, delicious. They will become your regular customers, which guarantees a high percentage of profits.
There will be two main groups of buyers:
- Bachelors who are actively working. They do not have the time and desire to cook their own food, so they will simply have to buy salads from you;
- Women who are also actively working or simply do not like to cook.
Recently, however, there has been a third group - clerks. They buy salad to complement their lunch.
What do you need to start a salad business?
If you are still reading, then this idea is interesting to you. Well, good. To start a business you will need:
- Clean room with electricity and water;
- Minimum equipment;
- Several employees. One of them will be engaged in cooking, and the other - in the sale of salads.
Particular attention should be paid to the first point, because if you work in a dirty room, then you will constantly encounter sanitary services - they impose strict requirements on salad shops. Canteen rooms or former food production facilities are best suited for this.
In addition, you will have to certify the workshop itself and the dishes - the recipes must be original. To approve about 10-15 recipes, you will have to pay about $ 500, as well as spend several months of time doing nothing but paperwork.
This option is suitable if you do not have a lot of money to start. If you want to use a powerful workshop with a capacity of 200 kg / hour, you need about $ 200,000 (a very substantial amount). You can also buy a domestic complex for the production of salads, the price of which is 400,000 rubles. It includes all the equipment you need.
However, young businessmen working in this niche do not strongly trust domestic equipment. They buy an expensive European one - a vegetable cutter alone costs 25,000 euros.
The key feature of this business is its return on investment. For a large number of business people with their active rhythm of life, it is easier to buy a salad than to cook it yourself.
Salad preparations require a creative approach, give rise to a change and variety of assortments. This means that this business is a good way to surprise a client. If done well, it can provide excellent profitability.
In order to implement a business idea for the production of salads, at the beginning it is recommended to prepare a business plan, how to prepare it yourself is described in detail in our article: a sample business plan.
Salad making business
First, you need to select equipment based on the volume of products produced per month. For the production of large volumes, industrial lines will be appropriate, including for packaging. All this will require huge expenses. Before investing, you need to weigh everything and be sure that the costs will pay off. Competent and attractive advertising will help with this.
The small volume allows you to purchase fairly acceptable inexpensive equipment: a refrigerator, knives and meat grinders, a food processor, dishes and other equipment. As for the packaging, it can be packed in plastic containers, their cost is not high, so this accordingly reduces costs.
This project will become profitable if the products and raw materials are of high quality. Therefore, the purchase of goods should be made where it corresponds to a high level. In today's big city society and diverse food experimentation, healthy and tasty food is not easy to find.
The most reliable suppliers can be farmers or dacha, rural residents who have their own farm and can grow raw materials in natural conditions. It would be nice to have reliable bona fide suppliers. Naturally, there will be investments, but the game is worth the candle. And saving is not always helpful.
Any food room, according to sanitary standards, must be provided with a sewage system, cold and hot water, electricity, a room where the result of labor will be produced and stored, a raw materials warehouse and a room for employees with a dressing room and shower.
The director's duties include the purchase of raw materials, sales issues, control over the work of personnel. The presence of a health book is a mandatory requirement for cooks.
For more productive work, it is better to have two shifts of three people each, plus one senior chef to them. The total number of personnel for small production is 13 people.
What salads to cook
Selling salads as a business
Can quite successfully start in your own kitchen and meet the $ 200 upfront costs. Organization of a workshop of 120–150 sq. m for 10-12 workers will require up to $ 40,000.
Regardless of the volume of production, the assortment will certainly include the following types of salads:
- meat ;
- fish ;
- vegetable: fresh vegetables, vegetable pickles;
- Korean; <
- preparation mixes without dressing;
- separately sauces for salads.
Regardless of the volume, your company will have such sales areas.
- Offices and enterprises of the city. For a small workshop, this will be the main way of implementation. Here you can really earn the first positive reputation and regular customers, find out the required assortment and production volume.
- Small and medium-sized grocery stores within walking distance of the same offices and businesses. Large supermarkets have their own culinary workshops, so you shouldn't count on them.
- Rent a department in a grocery store. This is the first step towards branded sales and opening your own retail network. A very promising direction for medium-sized workshops.
- Cafes and eateries at train stations.
- Food outlets in educational institutions - institutes, lyceums.
- Internet site with the ability to order online.
Selling salads as a family business
The minimum starting capital is required - you can keep within $ 200-300. The mother-in-law will make a feasible intellectual contribution in the form of a notebook with recipes.
The main expense is the purchase of a quality vegetable cutter or two, depending on the number of people willing to work in the family business. By the way, it is a good economic move to get a loan or installment plan for such equipment. Monthly payments will be small, quite within the forces of a developing business. You need a set of good knives, household scales, cutting boards, containers for cooking vegetables and other products.
For packaging, buy disposable trays, forks, napkins and bags. This lunch set, complemented by a couple of slices of bread, will be welcomed in every office.
Today, the salad business is a fairly new business. This direction is considered very attractive, since this product is in great demand among consumers.
The salad business is highly profitable. The value of this indicator reaches forty to sixty percent. The cost of the salad compared to its retail price allows for a decent profit.
The growth rates of this market are also impressive. An increasing number of buyers prefer not to stand in the kitchen to prepare a particular dish, but to purchase a ready-made salad. By organizing a salad business, you will be able to receive a stable income by selling quality products.
Currently, the annual turnover of this business in the Russian Federation is four hundred million dollars. However, the market is not completely filled, despite the fact that there are large producers of salads in Moscow and other Russian megacities.
In this industry, the turnover of funds annually increases by an average of twenty-five percent. If you decide to start your own salad business, then it is better not to hesitate for a long time.
There are two categories among consumers of ready-made salads. The first includes bachelors if they are actively working. Such people do not have the time and desire to cook food for themselves. They just buy salads from supermarkets and other retail outlets.
The second category of consumers is women who also work hard, or maybe just don't like cooking. Recently, a third group of similar consumers began to stand out. It includes clerks who purchase salads as an addition to lunch.
The production and sale of ready-made salads is a very popular and promising direction. This is a new type of service, and there is not too much competition in it. A competent business plan, a desire to work and a small start-up capital will allow you to start a successful business.
Before we start
Food production requires a responsible attitude and is strictly controlled by sanitary services. Find out in advance about all the regulations of the salad workshop and find a way to ensure that they are strictly followed. Your negligence will result not only in fines, but also in consumer health risks.
Study the demand, competitors and conclude preliminary agreements with large customers: shops, retail chains and cafes. It is worth contacting potential customers if there is a menu, samples and the approximate cost of salads. This means that even before opening a workshop, you must have an experienced chef, who will later take a leading position in the workshop, and a real business plan for organizing the business.
Production volumes depend on the population of the city, the demand for products and the amount of start-up capital. It is better to start with small volumes, but provide customers with a choice of 30-40 types of salads.
Your product belongs to the category of perishable products, the shelf life of which expires in 24-36 hours after production. To reach maximum sales and minimize losses, it is extremely important to constantly study demand and, depending on it, control production volumes and assortment.
The department specializing in the preparation of salads is subject to stringent and numerous requirements of sanitary supervision. Failure to comply with the rules will necessarily entail serious fines and even the closure of the workshop before the production conditions are brought into line with the standards.
We will have to compete with similar workshops and supermarkets, which also open their own production of salads and semi-finished products.
If you do not plan to combine the preparation of salads with retail sale, the location of the workshop is only important in terms of rental costs and compliance with sanitary standards.
An ideal place would be a former canteen, cafe or food production workshop. Such premises require minimal costs for bringing them into line with the requirements: