Home delivery business
Food is considered to be the most consumed commodity, so selling it can be a profitable business. But, before opening a grocery store, you need to think over the concept of a future outlet, choose its location and find the necessary funds.
Is it profitable to open a grocery store
A person who would like to start trading is wondering how much it costs to open a grocery store from scratch and whether this venture is profitable. At the first stage of preparation for starting a business, a future entrepreneur should decide on the format and size of the institution.
Supermarket is considered to be the most profitable form of trade enterprise. Its advantages for the buyer lie in a wide assortment in various price categories, as well as in the ability to view the information of interest about the product and only then pay for it. The main advantage for the owner is the profitability of up to 40-60% with the right organization. However, the opening of such a point of sale requires a serious investment. In addition, there is very high competition in this segment.
One of the least expensive options is online trading. However, even in this case, the owner will not be free from the costs of premises for storing goods, as well as from the registration bureaucracy and work with suppliers. In addition, the circle of potential buyers will be limited (the main category of customers is people with a lack of time).
If a supermarket is a retail outlet where shoppers go on weekends for a wide range of products, then customers come to a small store near the house after work to buy bread and milk for dinner. Young mothers and retirees are also often sent to such outlets. Important advantages of “seller-behind-the-counter” establishments located in residential areas are walking distance and the opportunity to consult with the seller when choosing products.
Another promising and profitable solution for a novice entrepreneur is, for example, to open a specialized establishment that sells farm products. The growing popularity of environmentally friendly, high quality products provides these businesses with stable profits.
Another possible option is to start a grocery store from scratch using a franchise. A proven business model will greatly facilitate entry into this area of commercial activity, but will require the payment of a flat fee and royalties for using the franchisor's brand and range of services.
It seems that the best option for a beginner may be to open a small institution in a city, cottage village or urban-type settlement, which provides for a relatively small cash investment, a low level of competition and a stable income.
Before starting a grocery store from scratch, you should determine its estimated profitability. To do this, you need to calculate the projected net profit (which will remain after making rent, social, tax and other payments), divide the absolute amount of profit by the amount of revenue and multiply the resulting figure by 100%.
How much does it cost to open a grocery store
To understand how much money is needed to open a grocery store, simple calculations will help. First of all, you will need to purchase or rent premises. It is possible to buy a pavilion made of sandwich panels from the plant for about 600,000 rubles, but to rent it - from 100,000 rubles in the capital and from 40,000-50,000 rubles in provincial cities.
Online shopping is becoming an increasingly popular and demanded practice in our country. There are several reasons for this. First, the lack of time. Going shopping in search of the right thing is a rather tedious and often time-consuming exercise. While on the Internet, a purchase is made in a matter of minutes.
Second, more choices. If in real life the offer is limited to the shops available in a particular city, then in the virtual space you can buy goods from all over the world. Thirdly, banal laziness or unwillingness to go somewhere, if the right thing can be brought right to the threshold of the door. The most popular items for ordering via the Internet are clothing and shoes, electronics, household appliances and other durable goods.
If it comes to food, then we do not hesitate to go to the supermarket or the market. Like it or not, but if the refrigerator is empty, you have to go. But if there was an opportunity, many citizens would not refuse to order these goods on the Internet. The need for such a service exists, especially among busy people. So why not start a home delivery business? Some entrepreneurs have already adopted this idea, but the niche is still free.
Ways of organizing grocery delivery: which one to choose?
There are several options for providing this service. The first is to open your own online store with a specific range of products. However, this idea requires large financial investments and is quite difficult to implement. It is necessary to think over transport logistics, organize a warehouse where thousands of items will be stored (if the assortment is small, it will be difficult to compete with ordinary supermarkets), create a unified IT platform.
The second way to implement this business is an online grocery store based on an existing, real trading network. This method is much simpler and more convenient, since in addition only transport and a courier will be needed, and the "parent" company will supply the products. But the option is suitable for those entrepreneurs who already have such a business in real life.
The third is to organize the delivery of products from stores in your city, making money on courier services. This method is the most interesting, the least costly in terms of financial investments and quite attractive in terms of profitability, if you approach the implementation correctly. Moreover, there are free niches in business here. In Russia, this service is not yet so popular, although in some regions it has already become quite popular.
Scheme for the implementation of product delivery and the necessary attributes for the start
The main working platform of the delivery business will be the Internet resource. It should be as convenient and understandable as possible for all categories of the population. This is where the order will be placed. The essence of the work is as follows:
- Customers visit your site, fill out a product order form and a questionnaire, in which they indicate their name and contact phone number. In addition to the list itself, stores are selected where products should be purchased, and specific wishes for the product. For example, brand, grade, fat content, etc.
- The operator receives the order and contacts the buyer to confirm it. If there are any clarifications, they are entered into the form according to the customer's words.
- A list with detailed instructions is then sent to the courier. He makes a purchase, observing all the requirements and wishes, and delivers the order to the buyer.
- Payment is made either in cash to the courier, or through the website by non-cash payment.
Such a home delivery business is unique in its own way, but in demand. The service will be of interest to both young people and elderly people. And for the service to be really convenient and of high quality, you need to think through all the main nuances. So, the site should have detailed instructions for placing an order, information on the rules for providing the service, its cost.
When calling the buyer, the operator must warn that if the list does not include wishes for the product, for example, the fat content of sour cream, then the purchase will be made at the discretion of the courier. Therefore, in the interests of the buyer himself, fill out the form in as much detail as possible (when developing the site, pay special attention to the purchase field).
Internet shops are gaining more and more popularity every day. The trend to shop online is already firmly entrenched in the United States and Europe, and is now spreading across Russia.
Let's analyze what features of opening an online grocery store you need to know.
What is the difficulty of such a business?
Anyone who thinks it's easy to open an online grocery store is clearly mistaken. With products from other categories, online trading is really not very difficult. For an ordinary online clothing store, for example, for a successful start, it is enough to create a website on a standard engine, choose a convenient courier service and reliable suppliers. In this case, even renting a warehouse is not a prerequisite. This does not work with an online grocery store. Food is a special, perishable commodity, which significantly complicates the task.
Delivery must be carried out by special vehicles. The option of hiring private drivers in their cars is not suitable for food delivery. Cars should be equipped with a thermal body, and also be very roomy. On average, your fleet should consist of at least 10 of these vehicles.
Requirements for the store site
A website based on a standard engine is not suitable for an online grocery store. For convenience and functionality, such a site should combine an online warehouse, a procurement processing system, and an online store itself. The structure of the site must be thought out as efficiently as possible. The user should easily navigate the menu. The design should be unobtrusive and simple. Do not overload the site with unnecessary graphic elements.
High-quality product photos and an attractive description are a must. Your potential customers cannot hold this or that product in their hands, as in a regular store. Therefore, you need to try to recreate as much as possible a tempting picture for the client that would motivate him to purchase products on the site. The description should not be too short or, on the contrary, too long. It should be moderately laconic, but at the same time capacious and colorful.
Another important point is payment. On the website of an online grocery store, it is recommended to create the optimal number of payment methods for purchases. It is desirable that a variety of payment options be present. The most popular electronic means of payment are WebMoney, Qiwi, Yandex. money. Payment methods using Visa and MasterCard are also widespread. But many customers are accustomed to paying in cash, so this option of paying with a store should be taken into account.
Remember that customers value attention. Therefore, create an opportunity to leave reviews on your site. This will help you improve and address the shortcomings of your work in order to build a favorable image. It is better to solve all conflict moments immediately and try to prevent the occurrence of such situations in the future. To prevent possible incidents, create a feedback form with the help of which buyers can consult with the managers of your store.
How much does it cost to open such a store
Like any other business, you will have to register your activity. On average, registration of an LLC or individual entrepreneur will cost you 10-15 thousand rubles. Creation, design development and initial support of the site cost a minimum of about 40-50 thousand. Do not forget that an online store requires a special approach to organization and design. Include a clause in your business plan that outlines labor costs. You will need about 5 employees at the start. Accordingly, monthly wages will cost from 150 thousand rubles.
It's not easy to open your own business, and even more so to decide on the choice of direction. The sphere of public catering always remains a promising niche. In recent years, people have begun to relate to the consumption of products with much greater responsibility, paying attention to their quality and environmental friendliness.
In the beginning, it was a tribute to fashion, borrowed from the Western (European) consumer. Now, this is a deliberate choice associated with the desire to extend your life in full health. Therefore, opening a store of "correct" nutrition is a good and relevant idea.
The main thing is to create a place that is cozy and attractive, with tempting signs promoting healthy eating. Everything should look convincing, especially since it won't take long to convince clients that they are already aware.
Relevance of the idea: advantages and disadvantages
The main argument in favor of the decision to open a health food store is the constantly growing demand for organic products. To this action people are pushed by the awareness of the harm from products put on stream.
If earlier it was only a theory, now many consumers have already begun to experience the harmful effects of preservatives on themselves. This is evidenced by numerous diseases associated with the loss of immunity. It was not only doctors who sounded the alarm; whole communities have appeared that promote and support a healthy lifestyle, the main component of which is natural nutrition. Therefore, the idea of opening such a store is good for several reasons:
- There is plenty of information about this kind of product now due to its popularity, so at any time you can “fill in the gap” in your knowledge about the product.
- You can start with a little capital, without spending money on a large store.
- With the right planning, your investment will pay off quickly.
- It's easy to create a business plan for opening a health food store, since you can find detailed instructions on the Internet.
- Trading in such a product is very profitable, so there is a prospect for expanding the business.
- The demand for sustainable products is constantly growing, which means that business has a future.
Eco-products are especially popular among the population leading an active lifestyle, and these are not only athletes, but lovers of jogging, fitness, gyms. The good news is that the number of adherents of health-improving activities is constantly growing, because in our country this movement is “young”.
Along with the good outlook, there are some concerns about opening a health food store:
- A business may not be profitable for a long time, in the case of an irresponsible approach to the business plan.
- A growing number of competitors have made a similar decision.
- The appearance on the market of seasonal products offered by summer residents can reduce the demand for the product during this period.
This point will help you understand in which direction it is better to move. Statistics show that despite the growing demand, there are still not enough points with natural products in Russia. So you can safely enter this segment.
So far, the main reference point is the wealthy stratum of the population, which means it is advisable to open a health food store in the relevant areas. This will increase the margin (up to 1000%!), And therefore cover the initial financial investments faster.
Today, almost the whole world is on a healthy diet. This trend has swept over the head both young people and pensioners in almost the same way as in the early 2021s, the fix idea of almost every Russian was lunch in fast food restaurants. Healthy food preparation can only be called such when natural products are used as ingredients. They are not found on store shelves, but are supplied by small farms. Play on the love of your compatriots for everything natural today by opening an online store of farm products!
Before starting a business, you need to think about what exactly you will start selling. To do this, you need to analyze consumer demand and identify the categories of goods that are most popular among the population. We will make it easier for you by suggesting some options. So, traditionally high popularity among customers, regardless of their age, will enjoy:
- Meat (chicken, pork, beef, rabbit, turkey, less often duck, goose, lamb).
- Milk and lactic acid products (kefir, cottage cheese, sour cream).
- Cheese and butter.
- Chicken and quail eggs.
- Honey and bee products.
Some enthusiasts, deeply addicted to the idea of healthy eating, also buy homemade bread and vegetables and fruits from farmers. But it is worth remembering that compared to the products listed above, the demand for this product will be lower. Therefore, we would not advise betting on something that is not on the list.
Another question is the specialization of the new company. Decide for yourself whether you will bet on a specific product (for example, open a farm meat store) or sell everything at once.
Practice shows that it is better to expand the assortment - this will attract more customers, and if demand for a certain product falls, you will not be at a loss.
Selection of goods and suppliers
The next important point is the conclusion of agreements with suppliers. It is believed that farm products should be an order of magnitude better than store products. Do not disappoint the expectations of future clients and make sure that this is true. It is best to be convinced of the quality and taste of the goods personally. Visit the farms of those people with whom you will sign contracts, ask them to present all the necessary documents and certificates. Many farmers interested in further productive cooperation offer themselves to evaluate the quality of finished products - do not miss such an attractive opportunity.
Alternatively, farm products in the online store can be “diluted” with products of our own production. A great example of this is bread and baked goods. You buy flour and other necessary ingredients from the same farmers, hire bakers responsible for making bread, and at the exit you get a new item of goods that may turn out to be as popular as the meat or milk already mentioned earlier.