The most profitable business in Europe

Studying the experience of European startups, as well as the opinions of experts in the field of entrepreneurship, we can identify 10 promising business segments that are relevant for Europe and, to a large extent, for Russia.

Europe today is an extremely “colorful” market. However, it is believed that there is room for both traditional and innovative business segments. The business portal Moneymaker Factory has selected for you 10 new business ideas in Europe (5 are business concepts and 5 already working business models).

Business Concept: Hygge Style Leisure Store

Popular: Denmark, UK

The word "hygge" is of Danish origin. In the original, the word sounds like hygge and means "comfort" (understood as home). The Danes are a northern, sedate people who cannot do without comfort at home, and, besides this, they propagandize their own values ​​in terms of arranging life among other Europeans.

The main idea of ​​hygge is to make home furnishings simple and inexpensive, but at the same time helping to completely disconnect the owner from pressing problems - at work, in business, in relationships - with things. It is possible, of course, that there are already hygge things in the house, but it is important to find them in time, and also to use them correctly.

Video on what hygge is:

So, a typical house that has everything for hygge would have:

  • a soft, ultra-comfortable sofa for the owner to spend the whole evening after work (or even the whole weekend);
  • a set of large cups designed for slow and delightful drinking of tea and coffee during the evening;
  • a set of foamy bath fragrances - which the owner will take after tea;
  • a pleasant book - best of all classical literature.

And an indispensable condition - no electronics around. The idea of ​​hygge is in abstracting a person from the world of gadgets and television, e-mail and SMS, in communicating with oneself, close friends, or at least with a cat or dog - and, by all means, face to face.

An enterprising European has every chance of making money using his hobby of hygge as a business idea. To do this, he needs to organize a specialized store in which a person who has discovered a hygge can purchase everything listed above for a reasonable fee.

Business Concept: Applied Policy Consulting

Popular: Great Britain

I invest in a business idea

The Americans turned out to be not so "stupid" as the famous satirist called them, when it turned out that it was in the USA that the ideas of a profitable business were born, and a large number of people successfully use them. The "old woman" Europe is not lagging behind the country of the New World, where golden minds of business implement their best ideas for making money.

By the way, practically everything that businessmen of Runet have today is all the work of Western minds, therefore both online and offline the palm in generating profitable types of business and the best ideas for their implementation is still held Foreigners.

Who knows, maybe in Russia the "Kulibins" and "Cherepanovs" of business will turn the tide of history, and entrepreneurs from America and Europe will enthusiastically follow the novelties of "making money in Russian", but for now let's talk about what the "bourgeois" have thought of, which already works successfully in many countries and does not require large investments.

New business in America, which is not in Russia

Surely many people thought about starting their own business, but when faced with a question about the start-up capital and what exactly to do to make it profitable, they immediately rejected this idea. There is a quite reasonable justification for this - a lot of competition in a certain type of activity and the fear of losing the invested funds.

Abroad - both in Europe and America - for many residents, small business is not only the main source of daily income, but also their way of life. The only way out of lack of money is to come up with new ideas and look for creative ways to implement them, this is especially true in settlements located far from the capital's life.

May be the craziest at first glance, but this is the secret of the success of many Americans and Europeans, who managed to amass good capital, doing something that no one else has thought of.

Of course, in a small business sooner or later there will still be competitors who "shamelessly" borrow the brainchild of the developer, and the business will cease to bring sufficient profit. Consider the popular new products that have just come from abroad and have already begun to give good results in Russia.

A restaurant that won't let you get fat. It is known that in America, and in many European countries, fast foods and fast food restaurants make up a huge part of the country's economy and, of course, competition among the owners of establishments. For people who follow their figure or simply want to lose weight, it is extremely important to know how many calories a particular dish contains. The idea of ​​making a profit is that the calorie content of each dish is indicated in the menu of portable cafes and restaurants. This American novelty has become popular in Russia as well, because it is no longer a secret for anyone that many people are seriously keen on a healthy lifestyle and going to gyms, and there is not enough time for cooking. Abroad, you can get an incentive prize in the form of a glass of beer or "cola" for eating the most fatty and high-calorie dish.

Caramel is an inexhaustible source of income. There are not so many things that a person will be happy with all his life, and one of them is caramel. Sweets will always be in vogue, and making gourmet caramel requires delicious fruit syrup, purified water and granulated sugar. Of course, each master has his own secret of cooking, but nevertheless this type of activity will never lose its popularity. An innovation in this direction is that the buyer sees the whole process of making the kind of sweets he likes, on the cut of which the master can make a "cartoon", the buyer's initials or a beautiful picture. This idea allows you to open your own, which will generate income for many years.

Bulky groceries - a blow to the crisis. Think about how you can interest a person in a crisis? Of course, low prices for food products and their high quality. A new direction in the grocery trade is the release of products without packaging. It is known that almost a third of the cost of many brands is the price that the buyer overpays for a beautiful wrapper. The American idea of ​​making a profit is to sell bulk products in a store, which are in transparent containers. The buyer always sees what kind of tea, coffee, pasta, cereals and other products he buys, while the price tags set not only the value of the goods, but also the difference between packaged and bulk products.

Advice: in Russia, this type of profit is gaining great popularity. Despite the considerable competition, it is this approach to the sale of food products that can bring stable profits for a long time with a minimum initial investment of funds.

What business idea to invest in | Investing in a Business Idea It is quite difficult to unequivocally answer the question of which investments in business ideas will be the most promising today. Save ...

The Americans turned out to be not so "stupid" as the famous satirist called them, when it turned out that it was in the USA that the ideas of a profitable business were born, and a large number of people successfully use them. The "old woman" Europe is not lagging behind the country of the New World, where golden minds of business implement their best ideas for making money.

By the way, practically everything that businessmen of Runet have today is all the work of Western minds, therefore both online and offline the palm in generating profitable types of business and the best ideas for their implementation is still held Foreigners.

Who knows, maybe in Russia the "Kulibins" and "Cherepanovs" of business will turn the tide of history, and entrepreneurs from America and Europe will enthusiastically follow the novelties of "making money in Russian", but for now let's talk about what the "bourgeois" have thought of, which already works successfully in many countries and does not require large investments.

New business in America, which is not in Russia

Surely many people thought about starting their own business, but when faced with a question about the start-up capital and what exactly to do to make it profitable, they immediately rejected this idea. There is a quite reasonable justification for this - a lot of competition in a certain type of activity and the fear of losing the invested funds.

Abroad - both in Europe and America - for many residents, small business is not only the main source of daily income, but also their way of life. The only way out of lack of money is to come up with new ideas and look for creative ways to implement them, this is especially true in settlements located far from the capital's life.

May be the craziest at first glance, but this is the secret of the success of many Americans and Europeans, who managed to amass good capital, doing something that no one else has thought of.

Of course, in a small business sooner or later there will still be competitors who "shamelessly" borrow the brainchild of the developer, and the business will cease to bring sufficient profit. Consider the popular new products that have just come from abroad and have already begun to give good results in Russia.

A restaurant that won't let you get fat. It is known that in America, and in many European countries, fast foods and fast food restaurants make up a huge part of the country's economy and, of course, competition among the owners of establishments. For people who follow their figure or simply want to lose weight, it is extremely important to know how many calories a particular dish contains. The idea of ​​making a profit is that the calorie content of each dish is indicated in the menu of portable cafes and restaurants. This American novelty has become popular in Russia as well, because it is no longer a secret for anyone that many people are seriously keen on a healthy lifestyle and going to gyms, and there is not enough time for cooking. Abroad, you can get an incentive prize in the form of a glass of beer or "cola" for eating the most fatty and high-calorie dish.

Caramel is an inexhaustible source of income. There are not so many things that a person will be happy with all his life, and one of them is caramel. Sweets will always be in vogue, and making gourmet caramel requires delicious fruit syrup, purified water and granulated sugar. Of course, each master has his own secret of cooking, but nevertheless this type of activity will never lose its popularity. An innovation in this direction is that the buyer sees the whole process of making the kind of sweets he likes, on the cut of which the master can make a "cartoon", the buyer's initials or a beautiful picture. This idea allows you to open your own, which will generate income for many years.

Bulky groceries - a blow to the crisis. Think about how you can interest a person in a crisis? Of course, low prices for food products and their high quality. A new direction in the grocery trade is the release of products without packaging. It is known that almost a third of the cost of many brands is the price that the buyer overpays for a beautiful wrapper. The American idea of ​​making a profit is to sell bulk products in a store, which are in transparent containers. The buyer always sees what kind of tea, coffee, pasta, cereals and other products he buys, while the price tags set not only the value of the goods, but also the difference between packaged and bulk products.

Advice: in Russia, this type of profit is gaining great popularity. Despite the considerable competition, it is this approach to the sale of food products that can bring stable profits for a long time with a minimum initial investment of funds.

Providing pet care services. In America and Europe, this type of service is very popular among business people who have no time to engage in the "personal life" of their pet. The entrepreneurs offer their services, which include transporting animals to veterinary clinics and beauty salons. This is a kind of taxi for dogs and cats, in which you can put cages and food. You agree with the owner of the animal about the need to take the cat or dog to the specified place at the specified time, for which he is ready to pay a substantial fee. This is a profitable business, so if you decide to take it seriously, you certainly won't lose. Moreover, the maintenance of specialized "hotels" for animals is very profitable. For example, a person needs to fly away on a business trip or go away on business for a few days, and there is no one to leave a cat or dog with. A day of keeping an animal in an extra-class nursery costs the owner a tidy sum, and the owner of the establishment makes a solid profit, given that there are a lot of people who want to give the pet in good hands, especially in large cities.

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Everyone who wants to get rid of the status of an employee and increase income through entrepreneurial activities in the field of small business is asked a number of questions. Where to find sources of business ideas, what type of activity to choose, what is new in America and Europe, what difficulties can you face when implementing foreign innovations in Russia? Is it better to buy a franchise or start your own business? Within the framework of this article, we will give answers to them.

Features of the culture of doing business abroad and in Russia

In European countries, small business is a direct source of economic growth. The opening of a business in this segment is facilitated by preferential tax legislation, economic stability, and a high legal culture.

An aspiring American entrepreneur is also in unique conditions, receiving all-round government support, the main feature of which is a wide range of consultations and free information services.

The situation is somewhat different in Russia. Here the lack of public services will have to be compensated for by our own activity. Another problem of Russian small business is the lack of a legal framework.

For information: the share of small business in the GDP of the EU countries is 70%, the USA - 40%, Russia - 23.6%.

Profitable areas of business in Russia (small business segment)

Individual construction and renovation works.

Accounting, audit, private advocacy.

Medicine (ultrasound research, dentistry).

Beauty salons and hairdressers.

Most entrepreneurs dream of coming up with a new “million dollar idea” that will bring millions in profits and take it to the business Olympus. Promising ideas do not appear so often, but do not despair - if you cannot come up with anything interesting, you can use the example of your Western colleagues. The ideas of many projects were borrowed from Western startups, and this did not stop them from becoming successful: for example, Pavel Durov took advantage of Mark Zuckerberg's idea and created the VKontakte network, which, although it did not “surpass” Facebook in the world, still became the most popular social network in Russia and the CIS.

The United States has long been considered the trendsetter in business, but European businessmen can also demonstrate creativity and bring to life outstanding ideas that can be easily used here. Ecotourism, women's repair teams, production of Eurobeam - these and many other European ideas are successfully working on the Russian market.

Newest business ideas from Europe: TOP ideas

1. Bicycle cafe. Everyone knows what a MacAuto is - McDonald's and other cafes serve customers right in the car. A similar business for cyclists emerged recently in Zurich. A person can come to a cafe and drink coffee / eat without getting off the bike, which “parks” right on the territory of the cafe directly at the table.

It's no secret that bicycles are a very popular form of transport in Europe, and in Russia, in recent years, special parking lots for bicycles have appeared.

The cafe owners in Zurich went even further: they treated all customers on their bike to free espresso. Thanks to this, 500 cyclists visited the cafe in the first week alone. Soon other similar cafes appeared in Zurich.

Can this idea be applied in Russia? Yes - especially in big cities. In addition to the convenience for cyclists, this novelty will attract the attention of visitors - even those who come on foot or by car.

By the way, you can do one more business on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bike rental center where anyone can take a bike literally in a matter of seconds for little money, and then return it to this point or to any other similar rental point in the city.

Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.

2. Free gym. Many people do not go to the gym because they need to pay for an annual or monthly membership right away. A person may not have such an amount, or he will not buy a subscription, doubting that he will go there regularly for a month or even more so - a year.

Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money on the sale of additional services or sports goods. This can be advice from a personal trainer, sports nutrition and drinks, sports clothing and shoes, as well as the sale of advertising spaces in the hall.

Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who just want to go to the gym “for free”. Alternatively, you can make a free visit to the gym in the first months of operation to attract customers.

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