TOP 15 business and technology trends in 2021

Over the past century, the world has undergone colossal changes. If the industrial age reigned 100 years ago, then the information age is already developing in full. Let's see how the economy has changed since the beginning of the 20th century, what successful business ideas still bring substantial income to their founders, find out interesting ideas in business today and try to look into the future and invent new ideas in business.

How has the business changed in recent years?

At the beginning of the twentieth century, business was actively developing in terms of improving industrialization processes. Machine tools and equipment came to replace manual labor, a little later people invented conveyor production and automatic installations, which significantly accelerated and simplified the process of manufacturing goods. Throughout the twentieth century, the most successful business ideas have been associated with the production of cars, mining, and meeting the needs of a person of paramount importance: food, clothing, etc.

With the advent of the 21st century, information technology has rapidly burst into our lives and in a few decades literally began to rule the show. According to one of the forecasts, in the future all companies will work in the Internet format. The main resource that is needed for this is information, especially since the speed of its transmission is available to everyone. Modern companies not only automate their own production, but also actively link these processes with the external environment, branches, subdivisions of counterparties and regular customers.

Communications 100 years ago

How were successful business ideas of the th century realized?

Food is a question that will interest people regardless of the time. McDonalds is a phenomenon that more than one generation of Russians will surely survive. Despite the flurry of criticism against these establishments, the number of people who want to eat a tasteless cutlet in a very ordinary bun is increasing every year. The secret of this business is not great recipes, but strict standardization, the right advertising strategy, and an amazing organizational system. According to these parameters, only Coca-Cola, which is also sold in it, can argue with McDonalds.

Who could have guessed that an eccentric who spends nights in his garage would turn out to be the automobile king of the United States, the famous Henry Ford, who became the best businessman of the 20th century? A large number of equipment, production facilities and tens of thousands of hired employees were preceded by ingenious management. The staple, something like a fast food bun, can be touched and touched - a car that is accessible to the average American. Another super-profitable direction of the 20th century is the oil business. It continues to bring good money like the two previous ones, but most countries are already running out of oil reserves. Back in 1917, John Rockefeller, the US oil tycoon at the time, owned an amount equal to 2.% of the GDP of his native country. And all this is on the sale of oil and oil products.

New ideas in business - what has changed in the century?

Today, global companies still make cars, and people do not stop eating breakfast and eating fast foods. But businessmen of the new generation are making billions on information technologies, which yesterday were something distant and unrealistic, but today they have firmly entered our life.

The most interesting thing is that all the most profitable projects on the network were originally created without a single hint of monetization. For example, the famous Facebook of Mark Zuckerberg was created as a means of communication between students. There was only one goal - to make the world around us more open and connected with each other. Today, hundreds of thousands of goods and services are sold through social network No. 1 every day, but the author of the idea, despite his enormous fortune, still rides a bicycle to work.

Listing * interesting ideas in business * of the 21st century, one cannot fail to note the popular Instagramm service, which was originally created as a complex video game. Over time, the application was left with only one ability - to upload and process photos. But this was enough to sell the development for a billion dollars to Facebook, which had already gained financial momentum. The mechanisms for earning the service have not yet been disclosed in full detail, but the multi-million audience of users is guaranteed to provide a solid income on advertising and promotion.

A modest service called Status, which combined the capabilities of blogs and SMS messages in a micro format, became the prototype of the modern Twittera. The financial result exceeded all expectations. The capitalization and annual turnover of social micro-chat for communication is estimated in billions of US dollars. Business changes and evolves over time, but the principles and laws of creating profitable projects remain unchanged. If you do not feel like a shark of the financial world, just do what you love, think less about money and do not stop believing in your own strength. It is worth heeding this advice, if only because Henry Ford and Mark Zuckerberg did just that in their time.

Overview of business trends in 2021: telemedicine, remote work, personalization, ecosystems, blockchain, green business, etc. The outgoing year has become a real test of business strength. Companies in all industries were faced with a choice: lightning-fast restructuring to a new work format, or freezing activities for an indefinite period. The pandemic has caused more than just another economic crisis: there are new rules for doing business that cannot be ignored.

Consider 15 emerging trends that will impact business and technology in 2021.

Remote workers and services

"Remote" is the main trend of 2021. It is not only about the transition to telecommuting and learning. Business needs new formats for organizing production and sales. Contactless automated convenience stores, cloud services, online orders and courier delivery are innovations that will remain with us after the pandemic.

To survive the crisis, flexible business models are needed. The leaders will remain companies that were able to quickly reorganize to a hybrid office-remote work scheme: this way they ensured themselves the opportunity to attract qualified specialists regardless of where they live.

Services for Digital Nomads

This global phenomenon originated back in 2021-2021 - after the decline in downshifting fashion and long before the pandemic crisis. Nomads differ from both downshifters and regular remote employees. The IT sphere is very conducive to a nomadic lifestyle - competing companies are constantly luring out promising specialists.

Many countries - Estonia, Portugal, Czech Republic, Croatia - recognize digital nomadism as a separate, specific movement - and against the backdrop of the pandemic, they even provided for a special visa regime for nomads, with a free PCR test for covid. The need for highly skilled programmers has skyrocketed with the shift in business to remote work. Hence, the increased demand for special services for nomads in 2021 - coliving, coworking, and turnkey mini-offices in secluded natural corners.

Personalize everything

The second main trend of 2021 is the personalization of everything: products, services, content. When creating and promoting a product (service), it is no longer enough to focus on the average target audience as a whole. High competition requires a personal approach to a potential client.

Personalization delivers the best possible consumer experience and covers everything from offering custom-tailored meal plans and fitness training to outdoor travel. Since personalization requires processing a huge amount of statistical data, the trend will lead to an increase in demand for data analysts and neural networks.

• Read interesting on the topic - Digital reboot. 2021 forecasts from world experts and economists. Famous gurus of economics, business and finance will tell who will survive in this struggle and what new trends 2021 will bring to society.

Over the past century, the world has undergone colossal changes, evgeniafirsova reports. u. If the industrial age reigned 100 years ago, then the information age is already developing in full. Let's see how the economy has changed since the beginning of the 20th century, what successful business ideas still bring significant income to their founders, find out interesting ideas in business today and try to look into the future and invent new ideas in business.

How has the business changed in recent years?

At the beginning of the twentieth century, business was actively developing in terms of improving industrialization processes. Machine tools and equipment came to replace manual labor, a little later people invented conveyor production and automatic installations, which significantly accelerated and simplified the process of manufacturing goods. Throughout the twentieth century, the most successful business ideas have been associated with the production of cars, mining, and meeting the needs of a person of paramount importance: food, clothing, etc.

With the advent of the 21st century, information technology has rapidly burst into our lives and in a few decades literally began to rule the show. According to one of the forecasts, in the future all companies will work in the Internet format. The main resource that is needed for this is information, especially since the speed of its transmission is available to everyone. Modern companies not only automate their own production, but also actively link these processes with the external environment, branches, subdivisions of counterparties and regular customers.

Communications 100 years ago

How were successful business ideas of the th century realized?

Food is a question that will interest people regardless of the time. McDonalds is a phenomenon that more than one generation of Russians will surely survive. Despite the flurry of criticism against these establishments, the number of people who want to eat a tasteless cutlet in a very ordinary bun is increasing every year. The secret of this business is not great recipes, but strict standardization, the right advertising strategy, and an amazing organizational system. According to these parameters, only Coca-Cola, which is also sold in it, can argue with McDonalds.

Who could have guessed that an eccentric who spends nights in his garage would turn out to be the automobile king of the United States, the famous Henry Ford, who became the best businessman of the 20th century? A large number of equipment, production facilities and tens of thousands of hired employees were preceded by ingenious management. The staple, something like a fast food bun, can be touched and touched - a car that is accessible to the average American. Another super-profitable direction of the 20th century is the oil business. It continues to bring good money like the two previous ones, but most countries are already running out of oil reserves. Back in 1917, John Rockefeller, the US oil tycoon at the time, owned an amount equal to 2.% of the GDP of his native country. And all this is on the sale of oil and oil products.

New ideas in business - what has changed in the century?

Today, global companies still make cars, and people do not stop eating breakfast and eating fast foods. But businessmen of the new generation are making billions on information technologies, which yesterday were something distant and unrealistic, but today they have firmly entered our life.

Advertising is an important part of any business. All of us in one way or another deal with advertising, someone as creators, someone as consumers. Now, in the modern world, advertising has become a special kind of art. She surprises, delights, shocks. Examples of advertising include both masterpieces and absolute absurdities.

The history of advertising has its roots in antiquity, when there were sacred symbols that distinguished various cults from one another. In America, advertising reached its most dynamic and intensive development in the late 19th - early 20th centuries. Then the largest manufacturers began to rapidly develop their activities, which had the intention to enter the world market and firmly gain a foothold in the minds of consumers. In Europe, where this process took place a little earlier, the advertising industry was already more established and less turbulent.

Promotion of consumer goods required active advertising activities, and this gave rise to the best, original, sometimes insane ways of advertising goods in the minds of manufacturers.

Great Advertising Campaigns in World History

National Biscuit Co - Uneeda Cookies (Year)

This advertising campaign is considered a real revolution in the food industry, as consumers have received what no other manufacturer could give them before. Biscuit maker National Biscuit Co. partnered with ad agency NW Ayer And Son to create an ad that's still on the list of the world's best ad campaigns, even though it's over a century old.

To create a revolutionary advertising strategy, only the biscuit recipe was left the same. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here advertisers from the agency NW Ayer And Son cleverly used an interesting word play. The name of the cookie "Uneeda" is a combination of the words "You need a", which means "You need". Immediately, the slogan of the new product arose: “Lest you forget, we will say it again - Uneeda biscuits”.

The “Uneeda” biscuits also attracted with their packaging, because they were sold in tight cardboard boxes, unlike most other sweets, which at that time were most often sold by weight. The cardboard packaging allowed the cookies to retain their shape longer, not to break or crumble. For the company itself, the choice of just such a package was based on two factors: firstly, it forced customers to buy exactly Uneeda cookies due to its ease of transportation, and secondly, the packaging itself contained various information about cookies for consumers.

Having entered any store, it was impossible not to pay attention to a beautiful, bright box with cookies among inconspicuous mountains of loose products. However, the main thing that made this advertising campaign so successful is the unique advertising hero, the boy Uneeda. In the advertisement, he was presented as a charming, mischievous kid who loves sweets very much. On some advertising posters, he carried a huge box of biscuit cookies through the rain, on others he simply stood with a package of cookies in his hands, lovingly clutching the desired sweets to himself.

This boy in a raincoat and boots became a symbol of the brand, and thanks to him, sales jumped up and stayed at the highest levels for a long time. The Uneeda biscuit ad is the world's first ad to have a million dollar budget.

Famous Entrepreneurs Who Changed the World

There are people who earn huge sums, and there are those who change the world through their own entrepreneurial projects. If you want to know the basic rules and advice of entrepreneurs, then follow the link.

We have collected the stories of outstanding businessmen who influenced both their generation and the future of all mankind. So, the famous entrepreneurs of the world. How did great businessmen start?

By the way, at the end you can test your knowledge with an interesting test.

John Morgan

At the end of the 19th century, he was one of the most successful and calculating monopolies. John Morgan made his first big money selling gold and weapons during the Civil War era in the United States (although he cannot be said to have started from scratch because his father was a banker). Morgan then invested in the railroad and began to control several businesses in the industry.

In the 1880s, the entrepreneur became interested in Edison's inventions, so he brought electricity to his own house, and then formed a large concern specializing in electrical engineering. The next industry in which Morgan became a monopoly was steelmaking.

By the end of the century, it was difficult to find an area in which Morgan had no investment. It should be noted that it was this entrepreneur who saved the United States from the banking crisis in the early 20th century.

John Rockefeller

Probably the most famous businessman on this list. For the first time in the history of mankind, he has the status of a dollar billionaire. The Rockefeller dynasty has become one of the richest in the world. The oil company Standart Oil was constantly mentioned in the press at the end of the 19th century.

In the 1860s, Rockefeller became interested in oil and the methods of its processing, and then, literally ten years later, he and his partners had a successful refinery.