Elon Musk's creativity technique: the art of asking questions

How to open your own business? More and more people are thinking about this today. Such reflections are quite justified, because the media report interesting facts about people who have managed to achieve great success in a short period of time by starting their own business.

It seems that everyone is capable of becoming a successful entrepreneur and realizing their own ambitions.

It should be noted that starting your own business requires practical experience, certain knowledge and initial financial investments. The absence of one of these components can be a significant obstacle to the realization of your cherished dream.

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Based on statistical studies, 70% of businessmen who today managed to earn significant capital started their own business from scratch. What measures need to be taken so that your business starts successfully and within a short period of time begins to generate income.

Measures that allow you to achieve financial benefits from investments in new projects in a minimum period of time.

The method of parsing similar business models of your immediate rivals is very reliable. Carefully analyze their strengths and weaknesses, what they are focusing on, in order to reach the target audience and the profitability of their organization.

Starting a business is considered a rather complex strategy, which entails an investment of large financial resources. It is difficult to predict what lies ahead: tangible winning potential or huge financial losses.

To warn your business against this, you can resort to copying the business.

We're not pushing you to recklessly repeat! To make your business thrive, pick a company that can be the prototype of your business, carefully analyze and choose what suits you. What can be improved - redo without hesitation.

What is a business model

Business idea - what is it? What is the essence of a business idea and how is it different from ordinary thinking and reasoning? Why, in some cases, the ideas of an entrepreneur lead him to financial success, while in others, they remain just fruitless projects and empty hopes? These and many other questions, for sure, are repeatedly visited by everyone who is just thinking of starting a business. And those who have been an entrepreneur for a long time also often think about it.

Today we are philosophizing a little about business. It would be a mistake to think that philosophy and fundamental thinking are foreign and redundant in business. In fact, at the heart of all large and long-lived businesses, there is always a serious philosophical basis and many hours of meditation of the owners and managers of companies.

A million dollar or more business idea is every entrepreneur's dream. Every founder or owner of a company wants to find a business idea that will bring him maximum benefit and success. And today we will talk about the criteria for a successful business idea.

Business Idea Concept

By and large, every entrepreneur is free to put his own meaning into the concept of a business idea. There are many definitions of a business idea, both in scientific economic circles and in everyday understanding. For example, Wikipedia gives the following interpretation: "A business idea is an idea that can be used to build a new company or a new line of business in an already operating company. As a rule, a business idea is aimed at creating goods or services that can be sold for money , thanks to the new business model formulated in the business idea. " We will try to formulate our own definition. Well, it's up to you - the readers of BusinessMarket to decide how appropriate it will be.

A business idea is a clearly articulated concept of commercial methods and / or goals, the implementation of which can allow you to financially benefit from providing value for a product or service to end users. T. in a simplified form, a business idea should answer the question "how to make money" or "how to make a profit". If the main goal of any business is to make a profit, then a business idea is the concept of an action, product or service that can lead to this goal.

The key difference between a business idea and any other type is the presence of an ultimate goal in the form of making a profit. T. any type of entrepreneurial activity is always based on the idea, thanks to which a business can make money. But by itself, some idea or thought that came into the mind of an entrepreneur cannot be considered a business idea. Many people confuse or confuse the concepts of business ideas, entrepreneurial opportunities, and business plans all together. This is not entirely correct.

An idea for a business is just the first step, an image, a contour and a guideline on the way of a business towards achieving a goal. While potentially an original idea can be profitable by itself, such an idea has no nominal commercial value. The idea in its purest form is just an abstract idea of ​​what and how can be done to make a profit. As long as an idea exists only in the mind of its creator, its real value is zero. No matter how brilliant she may seem at first glance.

In order for an idea to acquire the status of a business idea and it can be considered potentially successful, the idea must be clothed in the concept of some kind of business model or business system. By itself, an idea can be either new and original, or already existing, but possessing new qualities and giving new advantages. In general, the search for or creation of new ideas for business and their implementation are among the rather difficult tasks for an entrepreneur. At the same time, in order for a business idea to be successful and viable, its author or developer must have a fairly impressive and broad entrepreneurial experience. After all, the analysis and development of new products or services requires a deep understanding of the needs and behavior of the client, a vision of the corresponding promising market, as well as the possibilities and limitations of the technologies used. Although, there are quite a few examples when super successful business ideas were generated by beginners and young people who were not burdened with clichés and established traditions. But for this, you probably need to be a genius.

To understand and evaluate any idea as a successful business idea, you need to conduct a whole range of activities and research. At the initial stage, you need to make sure that the business idea meets the basic criteria.

Criteria for evaluating a business idea

background: white "> Ensuring that the product meets the needs of the market is just one of the ingredients for success. Another key factor is answering the question of how you are going to make money. This is where the business model comes into play ...

What is a business model?

At its core, a business model is a description of how a business makes money. She explains how you create value for your customers at the right price.

The term "business model" has become widespread since the advent of the personal computer and spreadsheets. These tools allow entrepreneurs to experiment, test, and at the same time plan costs and revenue streams. With the help of spreadsheets, entrepreneurs make quick changes to their business models and can immediately see how these changes can affect their business today and in the future.

The business model structure has three parts:

Obviously, a business model is simply a study of what costs and expenses you have and how much money you can charge for a product or service.

The essence of an effective business model is to receive more money from customers than is required to develop a product.

Various business models can enhance any of these three components. You may be able to minimize costs during the design and manufacturing stages. Or you have the resources for better marketing and sales techniques. Are you ready to offer an innovative payment method for your customers?

Be that as it may, keep in mind: an effective strategy does not require a new business model, it is enough to spy on the existing one in the market. For example, most restaurants operate according to a standard business model, but each establishment focuses its strategy on a specific category of customers.

How difficult is it for consumers to switch to another company's products or services?

Does each sale require new efforts or does it provide some guarantee of subsequent sales and income?

General Director of Netologia-Group and co-author of the book “Startup for a Billion. A step-by-step guide to creating a digital business "Maxim Spiridonov in the author's telegram channel shares practical advice on business and management.

We collected Maxim's posts on how to choose and evaluate an idea for a business, what promising niches exist, and what to think about when creating and developing a business.

Step Problem Interviews

In the beginning, entrepreneurs often mistakenly focus on a business idea. But the idea itself is worthless - it is important that the idea solves the client's pain for which he is willing to pay you. There are problem interviews to identify such pains.

You need to conduct interviews with potential clients to discover the issues that will drive your value proposition and target customer segments.

Important: first, we collect information and, based on it, offer a solution - not the other way around.

The views and opinions of potential customers don't get us anywhere. Specific things and events that happened to them in the past carry valuable information.

The place to start is by selecting customer segments and listing hypotheses.

  • by needs, motives or problems;
  • by demographic characteristics;
  • sometimes by industry and profession.

The main question in customer segmentation is which people will benefit the most from my project?

No matter how hackneyed it may sound, the main trend in modern business is creativity. And the basis of this phenomenon is not the ability to "give out something like that", but the ability to ask. The ability to ask questions. / P>

Creative in business is unique in that no one can ignore it in any way, even if the entrepreneur denies any creative thinking in principle. Even the most ordinary business that brings stable profits is already to some extent creative. After all, this is a sign that the owner of this business has his finger on the pulse of his audience and satisfies its needs, adjusting to them.

Creative is both loved and hated because it allows you to win, all other things being equal: with the same budget and resources, with the same economic situation, with the same knowledge. But most of all, creativity is adored and despised for the fact that it allows you to win even if everything else is unequal. When some, excuse me, beggar and yesterday’s newspaper seller, suddenly “blows up” the market with his idea and achieves such success in a month that some companies have achieved for years and even decades. Moreover, for the latter it is especially offensive that they had to overcome this path, failing and rethinking their experience, choosing new directions and rebuilding, going through crises and rejoicing in the growth they have suffered “on the bones”.

Invisible part of the creative

Many people ask themselves why companies with the richest experience suddenly fail and leave the market, while others, who have not been drinking, suddenly become leaders. First, it's worth noting here that experience is not as great as it is commonly believed. Surprisingly, positive experiences are especially dangerous. A positive experience forces a person to think through the prism of past success and not accept constructive criticism. He begins to think not with the current conditions, but with the past. The creative approach to business is lost: resting on its laurels begins, which can ruin everything.

“Surprisingly, positive experiences are especially dangerous. Positive experience forces a person to think through the prism of past success and not accept constructive criticism "

Secondly, an experienced business has another significant drawback - it bypasses all sharp corners. Once burnt on something, he is unlikely to return to a painful point, each time bypassing it for a kilometer. But reality is like a river. Conditions have been updated, the challenges of time have been updated, technologies have been updated. The ability to look in a new way at old tasks is a quality that is not given to everyone, such is human nature. The new business is freed from this burden, so it sometimes rushes with gusto at this very painful point, which, to everyone's surprise, turns out to be not an embrasure, but a gold mine abandoned by everyone, which was in front of everyone's eyes.

You may have heard more than once that in business there are two attitudes to an emerging task or problem: as an obstacle that needs to be overcome, and as a problem of creativity that needs to be solved. The conditions, as a rule, are the same for everyone: these are limited resources, lack of personnel, lack of time, clients who want a lot for minimal money. Entrepreneurs, who perceive the problem as an obstacle, choose two paths: either when they see an overhanging hulk, they retreat back, realizing that they are unable to cope with it, or they begin a long and stubborn struggle and training. They improve their knowledge and skills, train employees, prepare airbags and escape routes in case of failure, and, finally, take colossal efforts or do not take a besieged fortress.

“In business, there are two attitudes toward an emerging task or problem: as an obstacle that needs to be overcome, and as a problem of creativity that needs to be solved."

The second variant of the attitude to the problem is unique. A person proceeds from the fact that to solve the problem he already has all the necessary conditions and he just needs to solve the puzzle that has arisen. Moreover, pay attention to the fact that the essence of solving the problem here is not in finding and finding a universal tablet, as they like to explain the success of any startups in the media, but in using a wide range of methods for solving the problem. If the first businessman “besieges the fortress”, arming the army and the navy for a long time, in which he sees the only correct decision, then the second businessman thinks something like this.

Isn't it possible to build a cannon whose cannonballs will pierce the gates of the fortress?

Is it possible to poison the water in the stream that flows through the castle grounds?

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