Business ideas from the West
Repeat or create new is the question
After reading the title of the publication, a phrase from William Shakespeare's Hamlet instinctively comes to mind - "To be or not to be, that is the question ..." And in fact, quite a few aspiring entrepreneurs who are counting on a good start up, ask this eternal question.
The main problem is what to do, to develop a business that has already shown itself well in the West, or to invent a fairly new, creative project, for which there are no substitutes. Both the first and the other option have their own advantages, their own little details. Let's figure it out together, which is better.
Projects - clones: what are the advantages?
Projects-clones (or as they are called in another way - copycat) have shown themselves perfectly in the current post-Soviet market. Quite a few adherents of this type of start-up use the well-known social network Vkontakte as an example. As is clear, it was launched 2 years later than Facebook and fully copied the foreign counterpart. Today we can already say that Vkontakte is an independent project, which is technically much better than Facebook, but the fact remains - the idea was completely copied. There is nothing bad, shameful or shameful in copycats. I have already said many times that you cannot neglect the opportunities that are opening up for you. If you can analyze the Western market, see the direction of the formation of some kind of business, you can calculate its prospects in your own country, then why not try it?
Clone projects have several positive qualities: 1. This is a ready-made business model that works successfully in other markets. 2. Stages, methods and methods of formation, you can also borrow. 3. A large number of ideas for a marketing company 4. If the project works abroad, it means that it is commercially profitable, makes a profit, this will give you the opportunity to draw some conclusions on profitability.
It is necessary to understand that it will not work to copy a business 100%. There is such a term as "mentality addition". Why do you think Facebook was unable to gain a foothold in the countries of the post-Soviet space, why does Vkontakte, having a 2-year lag, now fully dominate? The answer is simple, although this start-up was copied from a foreign analogue, it was made for our audience, our people. Everyone knows that the mentality of the Slavs and other peoples differs radically, but it's not for me to tell you this. In business, this point also needs to be taken into account. If you take a foreign business model, then get ready for the fact that the first 6-12 months will be needed to adapt to the market of your country. Of course, now I am talking about big business, which in the future can bring tens of millions. If you are not directed to small projects, then its getting used to it even during the development process, you will personally see what needs to be changed and how it will be much better for your clients.
Foreign experience can be used not only for copying and creating a clone in our market. Many startups are looking for inspiration, motivation, new ideas in the West. Watching how young teams develop their own projects, you can perform an analysis, realize something for yourself. This is the only way to create original and innovative ideas.
Pros and cons of unique projects
Of course, many in the world wide web are not considered adherents of cloning, proving that it is not in good faith, projects of this kind are not interesting, that it is necessary to give an original and unique product, because only it can bring the greatest effect. Of course, creating a project from scratch, thinking over any detail, developing it step by step and with special trepidation, you will earn more respect and recognition, but is it really necessary? What dangers will appear before you?
Own business attracts not only Russians, but also Europeans, who, by the way, have more opportunities to realize themselves in this field - they are much more actively helped by government agencies. Although not all business ideas from the West take root in Russia, some of them can be fully implemented with the right approach.
Some European business ideas are still far from being translated into our realities, but this idea may well work at the right time and in the right place. Its meaning is to offer residents of megalopolises to spend a weekend in the bosom of natural, in a completely eco-friendly village, digging in the same eco-vegetable garden or eco-garden and eating dishes made from eco-products plucked there.
The essence of this business idea from the West is to give city dwellers the opportunity to completely immerse themselves in a quiet, calm life and slightly improve their physical health and emotional state. Houses in such a village are usually built of wood, food is cooked in a wood-burning hearth, lamps are lit in the evening (or light bulbs, but only if the village itself supplies energy from solar panels or wind generators).
If guests have the desire and the physical ability, they can work in the vegetable garden or garden, from where they take organic products for their table.
Building such an eco-farm at the initial stage requires a lot of money. Construction of one log house with an area of up to 70 sq. meters will cost at least 300,000 rubles. But do not forget about the main required resource - a fairly large plot of land located at a distance from a large city, but no further than 50 km from it. The further you go, the fewer clients you will have. It is possible to conclude a lease agreement with local authorities for such a plot for a period of 50 years. Sometimes the option of a subsequent buyout is given. Now social projects are in great demand, and the authorities are trying to support them in every possible way. Therefore, it is possible to prepare a concept according to which schoolchildren or orphans will be admitted on the territory of the eco-farm one month a year.
Initial investments: provided that the plot will be given to you (since its cost is very difficult to calculate - it will be different in different parts of Russia), the construction of 10 log cabins with fireplaces and their full equipment with everything necessary, as well as the installation of solar batteries or wind generators, dripping wells, installing fences, improving the territory, laying out gardens and vegetable gardens will require, according to the most modest estimates, at least 10 million rubles.
Payback period and profitability of the business: if there is good advertising and a high level of demand, such an eco-farm can be recouped in 2-3 years if we establish a year-round flow of customers.
Pension hotels for the elderly
In the West, nursing homes have been operating for a long time, where you can place your elderly relatives for a certain annual fee. There are also state programs, according to which the elderly are placed there practically free of charge. In Russia, there are also boarding schools for the elderly, but we will not talk about them. Few Russians are ready to send their old parents to such an institution seriously and forever. But situations often happen when a family with elderly people goes on vacation and cannot take their grandparents with them for health reasons. Leaving them alone at home is dangerous; sending them to other relatives is not always appropriate or physically possible. Pension hotels can come to the rescue, where all conditions have been created for the temporary accommodation of elderly people with all the comfort.
Initial investment: like opening any hotel, even a small one, but fully equipped with everything you need, the costs will be rather big. It's good if you manage to find an investor, because you can't take such a loan on a loan. It costs no less than 50 million rubles to navigate.
Payback periods and business profitability: in some cities of Russia such hotels already exist, which means that it is imperative to analyze the market before starting construction. If there really is a demand, then the hotel should pay off within the first 5 years.