Business ideas for innovation

Does it seem to us that in the future everything will be better and much cheaper? This question is colored in very subjective colors of situational perception. Nevertheless, this is exactly what the market is waiting for. And the next question concerns how to generate and implement innovative business ideas so that our company will enter the foreseeable future? To do this, you need to understand what these ideas are, where and how to find their sources, how to organize the flow of events that would allow the business to enter the stage of commercialization and achieve market success?

The concept of innovative ideas

Let's try to figure out what distinguishes an ordinary idea from business ideas aimed at implementing innovations. To do this, we will proceed in the order of narrowing the scope of application of the conceptual field. On the one hand, the very word "idea", which has an ancient Greek origin (idea), is very close to the concept of thought. It implies a kind of representation, inference, a form of comprehension of a perceived phenomenon, a favorable image of the future, present and even the past. On the other hand, an idea is perceived as a certain intention, the intention to carry out an action in a special new way. Therefore, an idea is often associated with an invention, the creative process of finding a new solution or device for something.

In the context of our topic, not just an abstract idea is considered, but the image of a new product, service or process (hereinafter referred to as "product"). This product must be the result of the introduction of innovation in the process of its commercialization, that is, in the course of innovation. At the same time, we must understand that in addition to innovations in business, there can be a large number of innovations that do not relate to the commercial sector of the economy. Examples include innovations in the educational sphere, in the field of state building, in the field of social and humanitarian relations, in defense systems, the armed forces, etc. But we focus on the ideas of creating an innovative business - the kind of activity that aims to make a profit on the commercial use and implementation of innovative products.

We agree that for the purposes of this article, we consider innovative ideas as systemic conclusions that relate not only to the images of certain objects or technologies, but are also perceived in relation to the relevant market relations. Since the entrepreneurial sense for such ideas is dominant, the issue of market reaction to innovations becomes a priority in a number of evaluative parameters. Nevertheless, an idea can be taken by a business for implementation at any stage of the innovation process and at any level, regardless of authorship.

  • At the strategic marketing level.
  • At the level of exploratory research projects.
  • At the level of applied research and OCD.
  • At the stage of direct commercialization.

In Russia, entrepreneurship has great potential for resourcefulness and is capable of not only generating, but also embodying progressive ideas and all kinds of ways of activity that allow it to survive elementary. Take tax planning and the shadow economy, for example: there is a lot of activity there, and a great many ideas are circulating. This indicates that there is a craving for innovations in Russian reality. Another question is whether the business has the appropriate motives and incentives to innovate? New business ideas can usually be directed to:

  • for research and development work;
  • for the search for a product (product, service) for the created or acquired invention;
  • to improve or reengineer business processes;
  • to find a promotion concept and implementation model;
  • to find a way to mobilize market instruments necessary for the success of an innovation.

Sources of business ideas

The process of commercialization of an innovation goes through several cyclical stages, among which the birth of ideas takes the first place. Suppose we are talking about the creation of a fundamentally new, innovative product that goes through the entire chain from the initial author's idea to mass production and sale. In this case, the role of the author is dominant. He acts as a leader-inspirer and initiator of scientific, design and all other research and implementation, including the laboratory, experimental-operational and production stages.

Innovative 2021 startups from the USA that will surprise us and have an impact on many industries. Cement that absorbs carbon dioxide, human engineering genes, food algorithms.

These startups are solving problems in innovative ways on everything from healthcare to food. Here are 7 American startups to look out for in 2021.

Solidia - solidiatechcom

When it comes to climate change, cement production is the main culprit, accounting for about 7 percent of global greenhouse gas emissions. New Jersey-based Solidia uses a proprietary process to solve this problem by replacing limestone with synthetic material that requires lower temperatures and less energy than traditional methods.

Cement absorbs CO2 as it hardens, resulting in a production process that reduces carbon emissions by 70 percent. Solidia went on sale in the US in August 2021 through a partnership with EP Henry paving company.

Shape Therapeutics - shapetxcom

Seattle-based startup Shape Therapeutics is developing technology that modifies human RNA to correct mutations or eliminate disease. Founded in 2021 and based on the groundbreaking work of UC San Diego professor of bioengineering Prashanta Mali, Shape raised a $ 35.5 million Series A in November.

This will help the company expand its staff and open a satellite office in Cambridge, Massachusetts in 2021. Some experts say the method Shape is working on is more accurate than the much-publicized Crispr-Cas9 process.


Better startup project. om from New York is trying to speed up the mortgage application process by launching it online. The company does not charge commissions and only makes money through interest. And while traditional mortgage applications can take weeks, pre-approval is at Better. om takes only a few minutes thanks to a largely automated process.

The company, which lent over $ 4 billion to homebuyers in 2021, announced a $ 160 million funding round in August, bringing its total funding to $ 254 million. Currently approved in 44 states, it will hit the New York market in 2021 and is expected to hit all 50 states by March.

Afresh - afreshtechnologiescom

American retailers throw away $ 18 billion of spoiled food every year, which is bad for both bottom line and the environment. San Francisco-based startup Afresh creates software that uses algorithms and artificial intelligence to help stores optimize their fresh stocks and cut waste.

In the big geopolitical game, in the center of which is the race of technologies, the winner is not the one who controls the space, but the one who lives with the slogan "The future is today!" National security and priority positions in world markets depend on the possession of basic and critical technologies that force the revision of values ​​- it is they that are inextricably linked with innovative ideas and breakthroughs leading to a dramatic development of society.

In the business of the XXI century, innovative ideas have become a trend: new projects, tasks, research, leading to unprecedented sources of income.

An innovative idea as a growth point

Innovation is a complex of innovations in the field of engineering, technology, management or labor organization based on the achievements of science. In other words, it is a set of ideas that are an innovative product of the thinking activity of both highly qualified specialists and people with free, open-minded thinking.

When an idea as a mental prototype of an object, phenomenon, or action begins to influence the technological development of society, it becomes innovative. Its implementation ensures the qualitative and quantitative growth of production, business process or the creation of a new industry / service. It is worth investing time and money in such a project.

An innovative idea can become an embryo or a catalyst for a breakthrough project with a global market potential. Such projects reorganize or close old ones and form new markets for ultra-high added value products. They foster innovative thinking in society, overcoming the insensitivity of the majority of the population to the rapid pace of progress.

Such a growth point at one time was the "explosion" of startups in Stanford Industrial Park, located in Silicon Valley. The embryo was a group of employees at Shokley Semiconductor, founded by the inventor of the transistor, William Shockley. They laid their unique developments at the foundation of the electronic company Fairchild, which, in turn, founded a number of the strongest companies. The "snowball" of newly formed firms has led to an avalanche-like birth and spread of information technology. It was 65 new ventures, spawned by eight former Shockley employees, that formed the foundation of Silicon Valley. These innovation hubs are now emerging all over the world.

Business incubators are also sources of innovative ideas: their goal is to transform generated knowledge into applied results that stimulate economic growth.

An innovative idea as an expression of individuality

A significant point in the development of technology has become the creation and distribution of 3D printers that allow you to copy and recreate any thing, even parts of the human body. A tempting and at the same time frightening possibility of total copying has appeared.

But each person is unique, and therefore strives to create something new, unique, special. The 21st century is outgrowing the era of imitation and enters into a competition for originality, so technology ceases to be only an applied field: it becomes a source of non-standard ideas and revolutionary technologies.

Apple, Tesla Motors and Uber are prime examples in terms of eccentricity. Thus, the introduction of Macbook, iPod, iPad, iPhone has raised the value of Apple from $ 2 billion in 1997 to $ 850 billion in 2021. The development of an aesthetic and highly efficient electric vehicle allowed the creation of Tesla in 2021, whose turnover in 2021 amounted to 7 billion, and assets reached 23 billion. In 12 years, Tesla has grown to half the value of General Motors, founded in 1908.

The idea of ​​a taxi with a five-minute availability has turned Uber into a $ 50 billion company in 6 years.

The ability to adapt to consumer behavior and new technologies while maintaining a strong customer focus is essential to great marketing. Creating high quality customer service means giving consumers something they don't even want yet.

What is your brand's marketing strategy?

Perhaps, as in the case of GoPro, this is a joint action. With a content strategy that complements their product perfectly, GoPro is pursuing one of the most impressive marketing strategies in the world. They encourage and develop user-generated video content, which makes them popular. And along the way, they sell video cameras.

Or perhaps, for many brands from SAP to Harley Davidson, this is the power of your corporate identity, defined on three pillars: feedback, quality assurance, and support.

For Taco Bell, it is their exploratory mentality that allows them to perform brilliantly by selling on new platforms, focusing on how and where their users seek and consume content.

The marketing strategies of all these brands have one thing in common - innovation. Effective digital marketing requires brands to adapt to change and take advantage of new opportunities. The ability to innovate enables companies to generate new ideas and bring them to life.

In modern times, innovation has been recognized as a fundamental quality of product and technical teams. Now, innovative methods are also being applied more and more to marketing.

The benefits of innovation for brand marketing are clear. Volvo, for example, has established a reputation for being a car safety innovator. This idea has been running through all of their marketing campaigns for decades.

Hyundai, after receiving feedback, found that consumers at the height of the financial crisis simply could not afford to buy their cars due to the unreliable operation. They developed a warranty program that allowed consumers to return a vehicle without financial penalties if they lost their job or income within a year of purchasing a Hyundai vehicle.

Innovative marketing is undoubtedly an exciting idea. But how can you learn it? We at PIXLI are constantly on the lookout for ideas. Let's take a look at five vibrant brands using innovative marketing practices.

We have prepared for you an interesting ranking of ten breakthrough innovations that are already changing our future. The key criterion for the selection of applicants was the potential impact on human life, and despite the fact that certain technologies, for one reason or another, have not yet acquired commercial distribution, all of them will play an important role in the further development of civilization.

3D printing appeared several decades ago, but it is used to this day mainly by professional designers, as well as amateur enthusiasts who make one-off prototypes. At the same time, making objects from any materials other than plastic for many years remained a complex and rather expensive process. But lately, metal printing is starting to gain momentum, becoming more affordable financially and a relatively simple method of manufacturing all kinds of parts.

In the short term, this technology can, for example, allow manufacturers to forget about inconvenient and expensive leased warehouses to accommodate parts to be replaced. Now the required component can be executed immediately at the request of the buyer. In the future, it will completely modify the entire production process, significantly reducing the number of factories and, which is especially important, significantly improve the quality of products.

Thus, in the future, it is possible to create more durable and, at the same time, lighter parts, as well as the most complex shapes that are simply not possible with typical production methods. In addition, more precise control over the microstructure of metals will be provided, which will increase the reliability of products.

Markforged (Boston) has already presented the very first printer created specifically for metal 3D printing for consideration of potential customers. Its cost is $ 100,000. At the moment, another General Electric company is testing a printer that can make parts for aircraft production. Mass sales are planned for 2021.

Artificial embryos

The newest invention of British scientists has practically turned the idea of ​​how life was created. The researchers were able to grow, using only stem cells, a mouse embryo. At the same time, what is especially remarkable, the traditional fertilization of the egg did not take place. Nevertheless, scientists admitted that this embryo at the current stage of the development of science has no chance of becoming a real mouse, but, nevertheless, such research has begun. And such experiments may well have a great future.

In the nearest future the researchers are planning to create an artificial human embryo. If this happens, then scientists will have a unique opportunity for experimental research and genome editing. But in the case of human embryos, a huge problem arises - ethics. If it is possible to artificially create an embryo, can experiments be carried out on it? Will he be different from ordinary people? But for now, all these issues are relegated to the background.

Smart Cities

The idea of ​​creating a smart city is far from new. But numerous attempts were never crowned with success: they turned out to be unnecessarily expensive, ineffective, and simply ended in a banal failure to meet the deadlines.

The new project of two giants, Alphabet holding and Sidewalk Labs, radically changes the understanding of the essence of this problem. In collaboration with the Canadian government, they are working to improve the harbor promenade in Toronto. The nearest plans include equipping the district through the use of innovative technologies.

In addition, the long-term plans of the creators of the smart city are to use exclusively autonomous public transport vehicles and open source software. Based on the latter, third-party firms will be able to build their own services (by analogy with modern applications).

Artificial Intelligence for All

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