Best Forbes business ideas

These brands have been successful for many years, or even a century. Customers love them, trust them, and other companies often follow their example. Their popularity and profits are not affected by legal proceedings, or fines, or difficult situations for the whole world, such as the coronavirus pandemic.

In this article, we will present you the TOP 10 most expensive brands of 2021 according to Forbes. Happy reading!

McDonald’s - $, billion (+%)

McDonald’s, one of the world's largest franchise chains in the catering industry, closes the top ten most expensive brands in the world in 2021 according to Forbes.

The fast food restaurant was founded in 1940. The idea belongs to the brothers Dick and Mac McDonald, whose surname formed the basis of the company's name. The fast food restaurant specializes in burgers, fries, sandwiches, etc. As of 2021, about 38,000 establishments operated under the brand name in 120 countries of the world, and McDonald's subsidiaries are located, for example, in the USA, Australia, Austria, Great Britain, Russia, France, Switzerland and other large countries of the world.

Louis Vuitton - $, billion (+%)

The French fashion house Louis Vuitton is in the 9th place in the ranking of the most expensive brands in the world in 2021. The company is engaged in the production of clothing, suitcases, bags, perfumes, luxury accessories.

According to sources, the brand was founded back in the 19th century (1854) by Louis Vuitton, who started his journey, walking 400 km to Paris. And in 1937 he became an apprentice to a master who was engaged in sewing suitcases and bags. Louis Vuitton is an example of a family business, as the work of the great designer was continued by his children and grandchildren.

Samsung - $, billion (-%)

In 8th place is a brand whose name in translation from Korean means "three stars". We are talking about a company from South Korea, which is famous for the production of smartphones, TVs, refrigerators and other household appliances.

The history of the brand began in the 1930s, when a company engaged in the production of rice flour and other food products was known under the name Samsung. The turn of events was possible in the 1969s, when Samsung teamed up with Sanyo. They jointly began to produce a kind of technology that only 2% of Koreans had - a black and white TV. In the 21st century, the company is not sickly competition for other large corporations, and so, for example, in 2021 Samsung ousted Motorola and Nokia, which were difficult to move from the leading positions.

Disney - $, billion (+%)

Forbes Newsletter

We write about things that will help you become richer. We try very hard, subscribe to our newsletters. Select a subscription option:

5 times a week (on weekdays after 20:00)

Once a week (Monday)

What's in the letter?

Digest of the main news of the day: we tell about all the important events and explain why they happened and what will happen next.

Hello, my name is Lera Zhitkova, I am the editor of the Career and Your Business Channel on the Forbes website.

Usually people think of Forbes when they want to read about billionaires, their companies, yachts, lands and gastronomic fads. But Russian business is not living alone as billionaires: we have only a few hundred of them, and there are millions of small companies and individual entrepreneurs.

Today we are launching the mailing list “Forbes. Ideas for Business ”, in which we will talk about how they achieved success and what needs to be done to open their own business from scratch.

How Mikhail Zygar makes money on the media revolution

Let's start with a story about one of the most talented journalists in Russia, Mikhail Zygar, who became a successful entrepreneur. How did he do it?

The results of voting on the Forbes website: who, according to our readers, became an entrepreneur, investor, discovery of the year, what is a deal, conflict and subject of the year?

Voting for the main characters of Russian business in 2021 has ended on the Forbes website. Below is a list of winners in different nominations according to our readers' version. Thanks to all voting participants! The editors will name their own laureates on Thursday, December 19.

Businessman of the Year

Tatiana Bakalchuk: the founder of the country's largest Internet retailer Wildberries, the first woman billionaire after Elena Baturina in the Russian Forbes list

More information: Wild berries. How the teacher's family created the Wildberries online store

Investor of the Year

ICO Telegram investors: agreed not to return $ 1.7 billion invested in the TON crypto platform from Pavel Durov's team, despite the delay in launching the project due to SEC claims

More details: "There is no TON ecosystem": why the SEC stopped the Telegram ICO and what this means for Durov's project

Opening of the year

Brothers Igor and Dmitry Bukhman: the founders of the Playrix studio built one of the world's largest mobile game developers with over $ 1 billion in revenue in 2021

More: Time Eaters: Which Applications Do Russians Sit Longest

Seller of the Year

Sergei Studennikov: the founder of the Krasnoe & Beloe chain as a result of the merger of the retailer with Dixy and Bristol, Igor Kesaev and Sergei Katsiev, received 49% in the merged company

Europe continues to dominate, ranking 12th of the top 20 best countries for business. This number includes the UK, which took the lead after voting to leave the European Union in 2021. European states were highly rated in terms of financial freedom, innovation, infrastructure and low levels of corruption. Russia is located approximately in the middle of the rating, taking 58th place.

We rank the best countries to do business by ranking 153 countries on fifteen different factors, which include: property rights, innovation, taxation, technology, corruption, freedom (personal, trade and financial), red tape and investor protection. All categories are equal in importance.

This year, for the first time in ten years, we changed some of the criteria by talking to several site strategists. So, for example, stock market performance was not taken into account this year, in addition, we added criteria such as labor force, infrastructure, market size, quality of life and political risk to show in more detail. how attractive the country is for investment. The assessment used published reports from Freedom House, Heritage Foundation, Property Rights Alliance, UN, anti-corruption organization Transparency International, World Bank, Aon and Marsh & McLennan, and the World Economic Forum.

The UK & EU Outlook

After the United Kingdom's citizens voted by a small margin to leave the European Union last year, many predicted that Britain would face a collapse. Despite the fact that after the unexpected results of the referendum, the pound against the dollar fell rapidly by 9% and remains low, the British economy as a whole coped with this situation quite well. In 2021, the UK's GDP grew by 1.8%, and according to this indicator, among the G7 countries, it is only slightly inferior to Germany, whose GDP increased by 1.9% over the year. In 2021, the UK economy continued to grow, property prices are also rising, and the unemployment rate fell to a 42-year record of 4.3%.

Uncertainty raises the UK's official exit from the European Union, scheduled for March 2021. Some British companies have decided to postpone investments to see how the exit from the EU will affect trade relations. Despite forecasts of a slowdown in economic growth in 2021, the UK business climate remains attractive. For the first time in twelve years, the UK has taken first place in Forbes' annual ranking of the best countries to do business.

Great Britain entered the top 25 countries (out of 153 represented) in almost each of the fifteen key parameters assessed in the ranking. The exception was the "political risk" criterion, according to which Great Britain was ranked twenty-eighth. Last year, Britain was ranked fifth in the overall list.

Wells Fargo and Apple have taken significant steps in London since the UK referendum to leave the European Union. Wells Fargo Banking Company spent US $ 400 million to acquire a new headquarters in London's main financial district. Apple has announced plans to open its new headquarters in London in 2021, which will have an area of ​​up to 46,500 square meters. Facebook is also looking to set up a 65,000-square-meter office in London that could house 9,000 employees. Jeff Lessard, location strategy consultant for Cushman & Wakefield, said: "This choice in favor of London demonstrates the confidence of companies from various industries in the long-term stability of the UK economy."

The UK was particularly highly rated in terms of "technology", in which the country took fourth place, as well as in the size and level of education of the labor force, according to which Britain was in third place. The economy of the United Kingdom is one of the five strongest economies in the world with a GDP of 2.6 trillion dollars. London is a global economic center for financial services. The British capital is home to the headquarters of such financial conglomerates as HSBC Holdings, Prudential and Barclays. “The main plus for the UK is that London is one of three global centers for financial services. After the UK leaves the European Union, only a few European cities will have the opportunity to challenge London, but each of them has its drawbacks, ”said Jeff Lessard.

Despite this, Britain is unlikely to stay at the top of the ranking for long. Now the companies are disclosing their plans for the future after the country's exit from the European Union. According to the Bruegel Institute for the Study of International Economics (Belgium), as a result of Britain's exit from the European Union, the number of jobs in the banking sector will be reduced by ten thousand positions. Financial conglomerates Citigroup Inc. and Morgan Stanley, as well as the holding company Nomura Holdings and the multinational corporation Standard Charter, are moving their headquarters in the European Union to Frankfurt am Main, Germany. Other banks looking to secure access to the single market will move their offices to Paris and Dublin.

“The only controversial issue for Britain may be the need to allow highly educated professionals from all over the world to freely participate in the development of the country's economy. This talent is the key to innovation, growth and competitiveness, ”said Matthew de Luca, strategic consultant for Cushman & Wakefield.

New Zealand Growth Points

For the third consecutive year, New Zealand is ranked second overall. The island nation in the Southwest Pacific has a population of only 4.5 million, but the country is experiencing strong economic growth. For example, New Zealand's GDP has grown by 3.6% this year. Compared to the Forbes top 20 countries, only Ireland's economy has grown faster.

Every billion dollar person has their own success story. It is not for nothing that they are included in various tops of entrepreneurs. And the richest businessmen have a unique experience.

Therefore, this path cannot be repeated. But for wealth seekers, the example of entrepreneurs will be useful. Especially those who have achieved prosperity and glory.

But let's take a closer look at the activities of such businessmen. And let's pay attention to the top of the ranking of wealthy people in Russia. Fortunately, such a list already exists. And it is called the Forbes list. You probably know him. And so we will not go deep into history. Better to get straight to the point.

Top richest businessmen in Russia

According to Forbes magazine, in 2021, the list of the richest Russian businessmen is headed by five people. Their fortune is estimated at between $ 20 billion and $ 24 billion. The list is as follows:

• Leonid Mikhelson, 63 years old, gas and petrochemical industry, 24 billion;
• Vladimir Lisin, 62 years old, metallurgy, logistics and transport, 21.3 billion;
• Vagit Alekperov, 68 years old, oil industry, investments, 20.7 billion;
• Alexey Mordashov, 53 years old, mechanical engineering, metallurgy, 20.5 billion; <
• Gennady Timchenko, 66 years old, gas, investments, petrochemical industry, construction, 20.1 billion

But in order to understand why businessmen in Russia are rich, it is necessary to analyze the path of their formation. And track the development. But you also need to know what qualities these people have. And how they help you achieve your goals.

Leonid Mikhelson

Leonid Mikhelson tops the list of “Russia's richest businessmen in 2021”. And he is a straightforward, tough and competent person. Business partners talk about Michelson as an incredible workaholic.

And they are absolutely right. Because on his way from a simple engineer to a billionaire, Leonid Viktorovich never allowed himself to rest. His main qualities: determination, perseverance, the ability to highlight the main thing and not lose sight of the little things. And all this contributed to the fact that now Mikhelson is the head of Novatek and Sibur.

Possessing the makings of a leader, Mikhelson purposefully climbed the career ladder. And soon he became the head of Kuibyshevvodostroy. In 1991 the company was privatized and from that moment the story of the future billionaire begins. On his account the ownership of large gas fields, the purchase of shares. And they, together with investment activities, brought Michelson billions of dollars.

Vladimir Lisin

V. Lisin, Chairman of the Board of Directors of NLMK, had to go through a lot before he became one of the top Russian billionaires. These are the so-called "aluminum wars" and even an attempt on his person. But he began his career as a locksmith. And after graduating from the institute with a degree in metallurgical engineer, he worked at a metallurgical plant. First as a steelmaker, and then as a deputy chief. And besides this, Lisin has two more higher educations. Including in the specialty "Economics and Management".