The novelty of an idea for business: risks, opportunities, rethinking
Every day, thousands, and maybe tens of thousands of our compatriots go to the "World Wide Web" to "hunt" for an explosive business idea, creative, original and unique. Perhaps their number is many times greater, and everyone is looking for an unoccupied niche in which they will build their entrepreneurial project. One that will be 100% successful and give him the opportunity to earn and realize himself.
But this action doesn't make the slightest sense. Rather, this approach is fundamentally flawed, it contains several mutually exclusive messages.
If you disassemble it, as they say, "by the bones", then we can highlight several points:
- An idea in innovative spheres (IT, high and high technology), where discoveries are mainly taking place today and something completely new appears, requires not only specific knowledge, but also money. Most startups here are doomed either to failure, or on the difficult path “from thought” to a working and profitable product.
- Creativity and originality may not be in demand, will not find its consumer, or it will take a very long time to reach it. And because of this, it will require a long implementation period and reaching the break-even point.
- Today it is difficult to find a unique idea, unless, of course, it is from point # 1. Everything has already been passed before us. Although it is possible to “wrap up” a standard project in a wrapper of the same originality and creativity, an old hackneyed idea will become truly unique and attract a stream of consumers.
- Success from the start is most often promised by “eternal” business ideas built on meeting the urgent needs of people. A competent approach to the implementation of a seemingly simple project for the provision of services, trade in essential goods can promise significant benefits.
That is, looking for a completely new idea and an unoccupied niche in order to start your own business is not at all necessary. Although such options are also enough today. True, the implementation and development of such projects have their own characteristics.
New types of business in the world
On the Internet almost every day there are news about innovative developments, ideas, projects that have been implemented or are just about to be released, successful startups implemented in different countries of the world. There are large resources on the Web that present new ideas for business, which anyone can get acquainted with and take on board for entrepreneurial activity. But if you look at them soberly and judiciously, you can understand that the overwhelming majority are either unacceptable for domestic conditions, or too specific.
For example, it is unlikely that our fashionistas will actively support the manufacturer of fur products from animals that have died in road accidents, out of ethical considerations. And eco-linen, made by recycling Christmas trees, will also not become a squeak of the season in the next few years.
Although there are also those that can be successfully used in Russian realities. For example, video courses on how to turn food into fun toys for children. Young mothers will be happy to acquire such educational material, because it will help them to make every banal meal, often associated with the whims of the baby, both easier and much more interesting.
This can only say one thing - studying specialized resources and news in the media can help in finding a promising and interesting idea for a business project. But if a person is just looking for an answer to the question of how to make a lot of money without investing, then he will be disappointed. There is no business with such a condition. It's a delusion.
Tip: If you want to find an idea for your own entrepreneurial project in this way, then rely on personal impressions and preferences. That is, try on the idea "for yourself." If you like the product or service that you read about, try to figure out if you would buy what is being offered for sale. Actually, would you spend your money on this? Think about how many of these potential customers with similar preferences? With this simple analysis, you will solve two critical questions:
The first point is directly responsible for the success of the future project. The psychological component plays the role of a kind of catalyst. No business owner can boast that everything is smooth and has never had problems and failures. Passion and love for one's work, an integral part of which is the product itself, sold to customers, allows you to overcome troubles. It also makes it possible to cope with fatigue, to invest maximum effort and time. And without this, as you know, there is no business success.
The second point is marketing research at the initial stage. And it is impossible to do without them at all. And starting at the stage of studying the idea of drawing a portrait of a potential buyer, you thereby analyze the prospects of the future business and the likely demand.
For almost a month now, 2021 has become another page in history. For some it was a stage of success, for others it was a defeat, and still others were able to decide on anything, and remained, as they say, “with their own people”. One way or another, we - the team of the blog "Own Business", congratulate all our readers on the beginning of a new year full of hopes, we wish that the coming year will definitely be better than the last one, and the business ideas of 2021 will meet all your expectations for you.
What business is relevant in the year?
In the process of rapid changes in the world trade market and complex economic relations between countries, it is rather difficult to confidently predict which business ideas will take the leading positions in the coming 2021. For this, even conducting a thorough analysis of the target audience of market segments, knowing the investment opportunities of potential investors, and drawing up an ideal marketing strategy will not be enough - everything is now too unpredictable.
Formation of new trends in various spheres of life, business, science, etc. makes businessmen interested in success are always aware of all market opportunities. But in any case, when making a forecast, most experts use data for the outgoing year. We will do the same. back to contents ↑
Business ideas with minimal investment
First of all, we, as always, focus on the implementation of business ideas with minimal investment - today this is the most relevant topic in small and medium-sized businesses. In 2021, the questions of how to get a loan from a bank or a loan from a private investor lost their relevance. But on the other hand, others became important, for example, everything related to investments:
- is it profitable to invest in a startup
- how to invest in bonds correctly
- where to invest half a million rubles, one hundred thousand rubles, million
- is it profitable to invest in gold today
- how to invest in real estate correctly
- and many other similar topics
But not everyone has financial opportunities for investment, most start-up entrepreneurs are looking for opportunities to open their own business with minimal investment. And many 2021 business ideas meet these criteria. back to contents ↑
We are so often told from TV screens, magazine pages, on Internet sites about the dangers of smoking that people finally believe it! But believing is one thing, and giving up a bad habit is another. And therefore, electronic cigarettes have replaced ordinary cigarettes.
Omitting arguments about the benefits or dangers of this activity, let's say that vape-bars are the so-called establishments in which you can find "like-minded people" and calmly let some steam ". Vape bars have replaced hookah bars, which were banned after the introduction of the law prohibiting smoking in public places, and are completely legal from a legal point of view.
Selling food in traffic jams
Coming up with a successful business idea for a startup is a difficult task for a budding entrepreneur, especially when it seems that all good business ideas have already been implemented and there is no chance of starting a new business. But, as practice shows, today you can achieve success by adding a unique idea to an old business idea, thereby improving existing products on the market. But how do you pick the best business start-up idea that will shoot in 2021?
Before diving headlong into the most compelling business idea you pick from a list of over 40 ideas, there is some work that needs to be done. First, you need to make sure there is a real demand for startup ideas, or businesses, in your area where you want to start a business. More than 40% of companies fail because there is no real market demand for their services or products. Do your research and make sure there is a need and a demand for the business you want to start.
Interesting things about big business ideas: There are certain types of business ideas for billion dollar startups, they solve huge problems in the world and are designed to turn a startup company into a billion dollar corporation.
- Learn about 15 Billion Dollar Large Scale Business Ideas. From quantum computing, building vertical gardens, building industrial 3D printers to a blockchain company in the fashion industry.
We offer you + business ideas for starting a business in the year
Do not forget about an important task, in the early stages of a startup - writing a business plan. You will need a business plan to get funding and help your business keep up with the times, and the sooner you have a business plan, the better. You should also build on the professional skills you already have and analyze how your professional level will affect the startup business idea. Will you be able to implement a startup yourself with like-minded people, or will you need additional professionals in the industry.
- Related Topics: Check out the list of 50 Silicon Valley startups of 2021 active in technology and business today.
- Innovative business ideas for startups in the next 10 years. These 9 cool ideas will be in demand from 2021 to 2030. Today, more and more entrepreneurs are creating new tech start-up companies that can solve such critical global problems as climate change, excess waste, lack of water, and the disappearance of animals and plants.
What business will be profitable in the year? Business trends
Several business trends that will dominate in 2021. When starting a startup, pay close attention to these business trends.
1) The e-commerce market will grow rapidly. Companies will continue to move to e-commerce. In the year of the crisis, the transition from physical stores to digital shopping accelerated by about five years.
2) Alternative payment options will continue to grow in the new year. Another trend that will continue in 2021 and beyond is the dominance of alternative payment options. Global retail contactless payments have increased 69% since January 2021. (contactless credit and debit cards or mobile payments).
3) Remote work will continue and become commonplace in business. During the pandemic, not only small businesses but also large businesses switched to part-time or full-time remote work modes.
4) Companies offering digital (virtual) services will continue to be in high demand. The pandemic has led to an increase in demand for certain types of digital businesses related to new technologies, virtual health and fitness. These include cybersecurity, home fitness, food delivery, gaming, home improvement, and telemedicine.
If you want to organize your own business, which will bring pleasure and good profit, then business ideas 2021 will come to the rescue. To open a promising enterprise, you do not need to have huge capital, since there are areas that do not require a dime.
New business ideas
Given the huge number of competitors, it is important to carefully choose an idea that should be interesting to the entrepreneur himself. New business ideas in the world of 2021 are based on such criteria: timeliness, high demand, seasonality or year-roundness, potential scaling, psychology of future buyers or customers and own capabilities.
Business ideas from America
The entrepreneurial activity of the new generation is aimed at making the life of a modern person as simple as possible. Popular business ideas from the USA 2021:
- Domestic tourism. Many people tend to see distant cities without noticing that they are within walking distance. Traveling within the country is a great solution for relaxation and learning something new. It is worth doing this for people who have a good knowledge of local attractions and know the history.
- New restaurants. If you want to try yourself in the restaurant business, then use the idea that is gaining momentum in America. There, in catering establishments, the menu indicates the calorie content of dishes and fill it with tasty and healthy items. Given the popularity of a healthy lifestyle, such a business idea in 2021 will be relevant.
- Automated mini-kiosks. It is planned to place mini-kiosks selling essential goods in different cities of America. An application on a mobile phone will be used to make a purchase. The smart camera will determine which items the customer takes.
Business ideas from Europe
Traveling to European countries, you can see a lot of unusual and interesting, as well as profitable. We bring to your attention business ideas for 2021:
Business ideas without investment
If there is no start-up capital, this is not a reason to abandon the goal of building your own business. If you can't come up with something on your own, then business ideas 2021 can come to the rescue with minimal investment:
- Non-standard dating agency. There are many single people around who are embarrassed to get to know each other. You can make money on this by organizing unusual quests for potential couples, since a common cause brings together. You can carry out the quest even on the street without paying a penny for the room.
- Hand-made. Business ideas 2021 are impossible without this area, which allows you to make good money with minimal investment. With your own hands, you can not only knit and make toys, but also engage in the production of pickles and preserves, cooking soap, creating unique furniture, decor and so on.
- Unusual trade. Few people would guess to sell used items that can be found at a flea market. It will take time to find something worthwhile. Small restoration and through the Internet things can be sold for good money.
Small Business Ideas
In the article about current business ideas for 2021, we not only collected several dozen ideas for starting your business project in the new year, but also prepared many valuable tips for their concrete implementation.
In addition to my experience for this article, I used the recommendations of two professional business trainers, active entrepreneurs who themselves have a great track record in business and can assess what works and what does not work in their students' businesses ...
I have included many useful videos in the article, they are not always directly related to the business idea, but are always useful for its implementation. By the way, I draw your attention to the fact that you can not only search for new ideas for business, but also come up with - here is a super-useful article with ten techniques that will help you come up with a business idea. Here's another article about crazy and unusual business ideas, with the help of these 10 tips you will be able to come up with something similar.
A promising idea Allergomarket
Look around and you will notice that more and more children are suffering from allergies. The reasons are in ecology, and in the quality of Russian products, and in a more attentive attitude of both doctors and parents to this phenomenon. Anyway, there is a great business opportunity here today!
What products do children and adults with allergies need? A lot of things: special hygiene products, gentle household chemicals, special foods, bed linen. It is difficult to search for all this in ordinary chain stores, it is easier to buy in one place.
By the way, allergy products are useful not only for allergy sufferers, but for all of us, they are better for the environment and for your body. Accordingly, your business will have additional audiences - people who follow a healthy lifestyle and consumers who are not indifferent to the problems of the planet. You could even plan two brands (one for allergies, the other for sustainable), but with similar marketing and a single purchasing system.
If you live in a small town, just understand if you have a similar store in town. In large cities, such shops are certainly available, but not in all areas.
Tip. Such a business will work well in the system: selling goods offline and online, private consultations, information products, advertising related products in social networks.
Actual business idea Clothes and clothing rental, rental
Today, more and more people prefer to rent rather than buy. They rent cars, clothes, animals, equipment, tools, strollers, and you never know what else.
At the same time, there is a huge market for corporate and commemorative events, and there you need to rent flowers, chairs, wedding arches, even hay rent is in demand in Moscow and St. Petersburg.