Most relevant business - What business is relevant now; cost-effective ideas with minimal investment and high demand

Hello dear readers. Today we will talk about business in the 2021 crisis and share a small selection of relevant business ideas in an unstable time of crisis. If you have your own ideas, we are waiting for them in the comments below the article.

How to open a business during a crisis

Founder and owner of Tinkoff Bank.

In the absence of large initial investments, Oleg Tinkov advises paying attention to the promising market for developing applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably lagging behind many world developments in the field of medicine and leaving them for 15–20 years, and there are a lot of opportunities for newcomers to copy.

Investments in medical research and development and research and development can provide a good income in the future. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing that.

Founder and owner of such companies as Dymovskoe sausage production, Suzdal ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

Vadim Dymov is convinced that it is possible to reach financial heights by opening new projects in agriculture. As an option, he proposes to use state land shares in the Far East for the cultivation of soybeans, which can be exported to China. A risky but simple business can generate significant profits.

A businessman does not rule out success when opening start-ups in the field of machine-building logistics and components for assembling units. He claims that niches are absolutely free for the development of medium and small businesses in small cities far from Moscow. Why not open a carpentry shop to produce excellent domestic furniture? Suddenly? But it is very pleasant to create and use your own, to raise your own brand.

Founder and owner of the Dodo Pizza pizza chain.

Fedor Ovchinnikov is confident that Mercedes will be in demand during the crisis. The main thing is to find an optimal and competitive business model in order to win in today's environment.

Fedor Ovchinnikov suffered a serious setback at the beginning of his financial career. His first book-selling project turned out to be unprofitable and disastrous, but only helped the businessman to develop a new strategy. Now the entrepreneur treats the beginning of each business, as if there is a severe crisis in the yard. He immediately asks himself a reasonable question: "What will happen to his business project when everything becomes bad, even if everything is good at this stage?" He rightly believes that it is during this difficult and new time that a healthy and strong business can be formed in the country.

Founder and owner of Expedition company.

Alexander Kravtsov believes that there are no crises. Now there are many markets that are losing money. But there are many businesses that are simply overwhelmed with stable orders. For example, the only Russian backpack manufacturing company is fully loaded.

Economic instability negatively affects the well-being of the population, which forces people to look for another job or new sources of income. As world practice shows, a crisis is the best time to start a business, since during this period capital is created easier and faster due to the mobility of the financial market. In order for the risks to be minimal and the probability of success high, you should know which business is relevant now, and in which direction it is not worth investing money and effort.

What business is profitable now

To understand whether it is profitable to do this or that type of business, it is recommended to analyze the demand for the selected category of services or goods.

Few Russians go out into the yard with a bucket of water to wash their car, but they are in no hurry to use the services of expensive car washes. Conclusion: a self-service car wash is cheaper than in the salon, but it does not require any extra effort from the driver. Moreover, its advantage is that the quality of washing is controlled by the consumer independently.

Children's clothing is also included in this category: parents rarely save on the quality of products for a child, and they know where to get good and inexpensive things - in a thrift store.

The list of topical areas also includes: food, essential goods, funeral services, etc.

What small (small) business is profitable to do

Business start-ups in small towns are suitable:

  • home beauty salon;
  • repair shops;
  • dog walking and pet hotels.

It's better to start a business from scratch, based on your own skills. A certificate of a hairdresser or a manicure master and acquaintance with people employed in this field will allow you to organize a cosmetology studio at home. At the same time, expenses for renting a salon are excluded. It is possible to provide such services by visiting the client, which will increase their cost and income.

With the ability to cook and bake, they organize the sale of pastries, confectionery products, catering. Cakes to order or delivery of hot meals to offices is a successful business that starts in your own kitchen.

Actual business today Actual business ideas for Russia

Let's say that you have the desire to learn and see opportunities. It remains to choose a field of activity that is not only able to bring good income, but also has prospects for development in the future, and will also allow you to survive in the market for a long time.

Areas of activity

Topical areas of business today, as always, are trade, manufacturing, services, agriculture. Each of them has its own characteristics, pros and cons, being guided by which, you can make the right choice for yourself.

Trade Benefits

In trade, it is important to be able to find suppliers with the lowest prices. The only drawback in this type of activity is the need to make constant purchases, respectively, you need to have a cash supply available. Although suppliers today are ready to make concessions and make a deferred payment until you sell part of the product. With a skillful approach to trading, you can earn 100-200% profit. Let's take a look at specific and relevant business ideas as an example.

Focusing on the needs of a modern person

Increasingly, people began to gravitate towards comfort, the standard of living in Russia has increased. Therefore, relevant products, such as bedding, will be in demand. It can be purchased in bulk from manufacturers and sold in your city for a market price, which is usually twice as high. The same can be said for furniture. Factories for its production will only be happy to open a new outlet and delegate all the authority to sell to you, especially if the goods of this factory are not yet presented in your city.

There will always be good purchases of goods that satisfy basic human needs: food and clothing.

Can be viewed as a commodity and drugs. Raised on advertising, active and always capable, modern man needs them no less than food and clothing.

Trending ideas in production

You may be surprised, but a lot can be called production. The main thing is to follow this principle: you take raw materials and create a product out of it. Even if you take ready-made tomato paste and add a little salt, a couple of spices to it, call it ketchup with the original name and pack it in your container - this activity will be considered production. Moving this way, you can get a profit of up to 400%. The most relevant business in this area is an atelier or a bakery.

To determine what kind of business is in demand in Russia now, you need to take into account a number of indicators: fashion trends, seasonality, the state of the economy in the world and the country. An up-to-date business opened in the right area can bring a stable and not small income. After all, how long your business will stay afloat and whether it will be successful depends on how your activity will meet the needs of the population.

The demand for an idea for starting a business largely depends on the chosen region and even on the locality. For example, in a metropolis it makes sense to open a point for the sale of organic products, and in rural areas, almost everyone has the opportunity to grow everything they need on their own and it is unlikely that such a business can bring profit. But, nevertheless, it is in small provincial cities that there are more free directions that an entrepreneur can take.

What kind of business is in demand now

If we consider the demand from the point of view of the region, then for a large city the priority will always be the quality of the supplied products and their environmental characteristics. In the villages, he emphasizes the cheapness of the goods - fresh and nitrate-free products grow on their own plots. But the inhabitants of rural areas do not have all the benefits of civilization, and in such regions it is necessary to meet this demand. For example, you can open a service center here or a tailor shop for sewing and repairing clothes. There are plenty of options to choose from, the most important thing is to take into account the demand and relevance of the services offered.

But in any case, options such as: selling food, household chemicals, hygiene items, opening inexpensive hairdressing salons, funeral homes are always required. No matter how deplorable the economic situation is, neither the crisis, nor the seasonality in any way affect the consumer's desire to eat, swim, buy various things. Analyzing the options and comparing them to find out what kind of business is in demand now, it will allow a novice entrepreneur to decide on an idea that is relevant and potentially successful. It should be noted that even individual regions have different indicators; the population of specific settlements, cities and villages requires different goods and services.

Business in crisis conditions

First of all, a novice businessman must determine how his activities can benefit in a crisis. This is not difficult to do, because in difficult times the consumer lowers his requirements and strives for savings. Moreover, the costs of citizens during this period are significantly reduced, so the previous approach with the offer of bonuses, discounts and promotions will not work here. The ability to reduce costs and benefit should be built into the service (product) itself.

Another important point in considering what kind of business is currently in demand (2021) is that the proposed business must be familiar to the businessman. Otherwise, how can you guarantee quality if you do not understand the specifics of the activity. A quality product or a quality service provided is an important criterion in any, especially in times of crisis. When you need to save money, hardly anyone wants to spend money on a poorly sewn item or a repair that has been made, for example. And if an entrepreneur is not able to provide a high level of his business, he will undoubtedly burn out.

The flexibility of an idea for a business is also considered an important factor. In a changing economic environment, this is an urgently needed nuance. If the activity cannot be reoriented to something else, then it will be difficult for the business to survive. For example, if the production of furniture is opened, then the available capacities should be used for the manufacture of something else.


As already noted, the most relevant and demanded business at all times, in any locality and regardless of the season is the sale of food. Bread, meat, dairy products, cereals, clothing, cosmetics, household chemicals - all this is always in stable demand. Moreover, there are buyers in any price category. If you are wondering what kind of small business is in demand now, then you can pay special attention to online stores. This method of sales is beneficial for both the businessman and the buyer. An entrepreneur has the opportunity to reduce the cost of goods, since the cost of servicing an Internet business is less than that of a store in a real market. Well, this factor is beneficial for the client, besides, all purchases can be made without leaving home, which is also an advantage. Therefore, online stores, delivery services and other options for earning money are becoming more and more popular every day.

Service Industry

To determine which business is relevant in 2021, it is important, first of all, to focus on the region, settlement in which you want to work. At the same time, not in all cases it will be necessary to carry out a complex in-depth analysis - to assess the most demanded areas, in which stable demand is maintained, sometimes it is enough to look around. However, one should not forget that this or that industry at different times may be more or less in demand. Relevance depends on many factors, which include:

  • The economic situation in the country and the standard of living of the population.
  • The level of competition in the city, region.
  • The type of settlement (big or small city, whether tourism is thriving there, population size, mentality, middle age) - it is easy to guess that what is in great demand in Moscow will be irrelevant in the village and vice versa.
  • The number of potential buyers, clients - exact numbers cannot be achieved, but approximate information will be extremely useful and will serve as a decisive factor.

When thinking about what kind of business to start, it is important to be confident in your strengths, capabilities and entrepreneurial flair. In addition, it is imperative to pay attention to how developed the chosen field is, including achievements abroad. In practice, there are many business ideas that are very successful abroad, but failed in Russia.

Profitable directions

When choosing what kind of business to do in 2021, it is necessary to take into account the fact that there are niches that remain relevant at any time, regardless of external circumstances. Others are distinguished by rapid development at a certain time, disappearing completely or transforming into something new, depending on the factors that were listed above. This is nothing new, it is a pattern. People are changing, their interests and needs are changing, and technology is developing rapidly. For this reason, when planning the most profitable business, it is important to understand that it may not remain so throughout its existence.

Primarily profitable business

Entrepreneurs, medium and large companies pay good money for high-quality, creative advertising. Here services can be provided for creating slogans and layouts, printing leaflets, business cards, advertising on tickets, making posters, banners and so on, depending on your capabilities.

Production and sale of organic food

Today, a quality product on store shelves is a shortage. Having made the right emphasis in promotion, the demand for products will be great, and profitability will quickly recoup the costs.

Retail household and everyday sales

This includes clothing, food products, hygiene items, but always evaluate the level of competition and further development concept.

Today, a considerable percentage of adult citizens are engaged in their own education. Among the topical areas are tutoring, professional development, language learning.

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